Rogier van Kalmthout’s Post

How can brands stand out in a crowded digital market? 🤔 Join Jane Ostler, Global EVP Thought Leadership at Kantar, and Richard Lloyd, Meta’s Director of Marketing Science, Global Clients and Agencies, as they delve into the evolving landscape of digital media. In this episode, recorded live at Cannes Lions week, they discuss the rise of online video, the difference between difference and distinctiveness and the critical importance of attention in advertising. Tune in now: https://loom.ly/vNrtPMI

The media management landscape is more complex than ever. When you’re focused on whole brands, you don’t just push ads. But we have to think even more holistically about how we build our brands while respecting data concerns. How do we ensure that brand stories aren’t getting lost in the rush to performance media? How do we give brands resonance as well as revenue? Jason Parks dives into this on the latest episode of This Modern Brand with BarkleyOKRP media experts Reshma Karnik and Sean Corcoran. https://lnkd.in/gkxWwngK

As marketers, we all grapple with how to balance long-term brand-building with short-term performance. And we’re learning that performance media shouldn't be confined to just lower-funnel campaigns. In fact, it can be aligned with your brand’s broader objectives. Learn how to strike a balance between whole brand strategy and lower-funnel tactics by tuning in to the latest episode of This Modern Brand with host Jason Parks, and BarkleyOKRP media experts Reshma Karnik and Sean Corcoran. https://lnkd.in/ge6tzPv6

Want to hear more from Australia's Media Company? Nine Insights gives you the inside scoop on key #announcements, new #opportunities across our unified media platforms, the hot topics on marketers' minds right now, consumer #insights and more. Stay updated on what’s happening within Nine and #subscribe to Nine Insights today: https://lnkd.in/gn2jnsu 

We are officially MARKET LEADER! 🚀 But how did we get here? When I joined Smartly in 2020, I knew that something special was brewing. It was only a matter of time before we would drive real change in the advertising industry. Our ambition? To evolve from a promising player into a groundbreaking leader, setting new standards with our innovative technologies and services. What makes Smartly different? It’s simple: we build with intention. We listen closely to our customers, designing solutions tailored to their unique needs. Our vision is clear: to reshape and transform the future of advertising. We don’t just follow trends; we set them. And when faced with challenges, we lean in, guided by a relentless pursuit of excellence. This recognition as a leader is just the beginning. We’re on a journey, and I couldn’t be more excited for what’s next. Stay tuned—there’s much more to come! #Smartly #AdvertisingTech #Innovation #ForresterWave2024 #MarketLeader #ProudMoment #Teamwork

Explore the #FutureTitansofAdvertising! The team at MediaRadar, specializing in research and analytics, has meticulously examined the brand, media, and creative tactics across more than 30 channels, covering upwards of 95% of media expenditure in the U.S. These findings on trends and strategies poised to define the advertising landscape are too valuable to overlook. Dive in here: https://gag.gl/yQneuf

🚀 Ready to navigate the Algorithmic Era? Dive into the latest Global Ad Spend Forecast by dentsu! 📊 Our investment analysts have crunched the numbers and decoded the trends to help you master your media strategy. Don’t miss out on the insights that could make your 2025 a blockbuster year! 🌟 Download the report now and stay ahead of the curve! 📈✨ dentsu sweden dentsu X #AdSpend #MediaStrategy #AlgorithmicEra #experiencebeyond

Media Market Trends in the Nordic Region: The COVID-19 pandemic has accelerated key media trends, particularly in consumption and advertising. Notable developments include: 1. A marked decline in print newspapers as audiences shift towards digital news platforms. 2. Large media companies are thriving, capitalizing on the scalability of digital platforms. 3. New legislation and increased competition for talent are reshaping the media landscape. These shifts continue to define the future of digital media in the region. To learn more, Please visit - https://bit.ly/4gDXaMw #MediaTrends #DigitalMedia #NordicMedia#DigitalTransformation #Advertising #MediaInnovation

Consumers continue to seek brands that align with their values, and progressive companies realize the importance of engaging diverse audiences. In the digital realm, this can be difficult. How can zero-party data and third-party providers help? https://bit.ly/4aelUYh

Explore the #FutureTitansofAdvertising! The team at MediaRadar, specializing in research and analytics, has meticulously examined brand, media, and creative tactics across more than 30 channels, covering upwards of 95% of media expenditure in the U.S. These insights into the evolving trends and methodologies defining the next era of advertising are something you'll definitely want to see. Dive in here: https://gag.gl/yQneuf