Romain Ferraton’s Post

The cycling tourism market in Europe and North America is ripe with opportunities but comes with its share of competition Creating a successful cycling tourism product involves several strategic steps. We have data to help you! Link to our latest BLOG in the comments #bikerental #bikerentals #bikerentmanager #cycling #sustainablefuture #bikehire

In 2023, the inaugural UCI Cycling World Championships were staged in Glasgow and across Scotland (United Kingdom). It was the first time that 13 individual UCI World Championships were brought together in a single event. Yesterday an independent socio-economic report on the impact of this inaugural UCI Cycling World Championships conducted by EY was published. I am very proud and privileged to have had the opportunity to play a part alongside a group of very talented management, events, marketing and commercial professionals that delivered this historic event which brought about significant socio-economic benefits for Glasgow, Scotland and the UK. Key highlights for me from this socio-economic report are : 💰 A £205 million boost for the local economy 🚲 Inspiring 79% of residents to cycle more ❤️ 95% of residents proud to host the event. 👏 93% of stakeholders intend to continue activities that they started in relation to the Championships. ♻ 85% of stakeholders felt the Championships were delivered in an environmentally responsible way.  🚴♀️ & 🚶♂️ 82% of visitors used a form of active travel during the 2023 UCI Cycling Worlds. Link to summarised report : https://lnkd.in/eD2tx7D9 In the words of Christof Backhaus, Professor of Marketing and Head of Research, Napier University : "The 2023 UCI Cycling World Championships have further fuelled the momentum around cycling as a catalyst for change" #GlasgowScotland2023 #powerofthebike #majorevents #sportsbusiness #purposeledpartnerships https://lnkd.in/e8YzCFTC

Have you ever considered how to develop a cycling tourism product? Discover key strategies for thriving in the European and American cycling tourism markets. We have strategies and data for you to be successful in the competitive cycling tourism market Link in the comments #bikerental #bikerentals #bikerentmanager #cycling #sustainablefuture #bikehire

Interesting start of the text: “Before the 1990s, in the communist era, the bicycle was the favored means of transport in Tirana due to a ban on car ownership. A recent increase in car usage has created a unique challenge to redevelop cycling as a viable alternative”. Illustrating the devastating power of the car system. Reading this article I learned that the countermeasures are simple and cheap: - citizens reclaiming their streets - implement cycling schools - education, protecting people from industrial marketing mechanisms But the key element is activism: unfortunately people need to keep fighting this dominant idea that cars are the solution. Cars are great in an balanced modality mix: less - or no ownership and shared. The Fietsersbond is already opposing the dominance of carcentric policies for more than 50 years. Starting in the ‘70s. Not only for one city, but a whole nation. Dutch Cycling Embassy, BYCS thanks for dissemination of ‘cycle activism’.

Sports Marketing in Pro Cycling often feels like a black box. It's a small and exclusive world that has an extremely high entry fee. Thanks to Nicolo Ildos we can peer into this tiny but important part of marketing for cycling brands. Nicolò Ildos has worked for some of cycling's biggest brands, including fizik, Campagnolo, and Pirelli. His expertise in the area of Sports Marketing is among the best in the business. FYI - if you work in cycling, this podcast is considered 'SAFE FOR WORK', it's mandatory listening for some brands. Link to show: https://lnkd.in/dXF_AJjC #cycling #ciclismo #velo #fahhrad #businessofcycling

What can I claim for in a cycling accident? Cycling is a popular and eco-friendly mode of transportation; however, accidents can happen, and when they do, it's important to understand your rights and what you can claim for. Here's a brief description of what you may be entitled to in the unfortunate event of a cycling accident: https://lnkd.in/esZQvVV7 #cycleaccident #bikeaccident #cycleaccidentclaim #accidentlawyer #accidentclaims #legaladvice #legalservices #solicitors #solicitorsuk #nicholsonjonessuttonsolicitors #asknjssolicitors

I'm beyond! Words. Feelings. 100km to go.... f#### Cycling industry: time to take us seriously;))) even with 2 mio... since no brand has established itself here... no local events, no market control... i mean... really... In slovenia, there was no covid crisis, no stock left unsold and shops are bursting like never before... You might think... ach... to small not worth of an effort... but think twice. #cyclingindustry #roadcycling #cyclingapparel #cyclingshoes #cyclingcomponents #cyclingbrands https://lnkd.in/dvBH4xK7

🇧🇪 Considering cycling in Belgium in 2025? Here's a few things to consider when planning your trip here ⬇️ https://lnkd.in/ejjEGEzj 📸 Bergs & Cobbles Cycling

An interesting article from road.cc on diversity representation in cycling imagery - something that Cycling UK is very active in trying to get right and show that cycling is for everyone. As a woman in mountain biking, I very often feel side-lined by places, clubs, or brands. Whilst I'm sure this is rarely a deliberate exclusionary choice, it shows the impact of careful wording and image use. Seeing yourself represented is such a powerful engagement tool, it's not just a pretty picture 🙌 What are your thoughts? https://lnkd.in/eStYPm3S

Since moving from San Diego to Tucson I've done lots more cycling in the heat. Here's a little compilation of my research on this topic: https://lnkd.in/g3zkvxHw #desertbikingisfun #hotbiking