Ron Skylstad’s Post

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Brand Developer & Consultant. Long-form thinker. Founder of In Case of Success.

I’ve been [reluctantly] doing some messing around with AI lately, and while I still have plenty of qualms with it, I have found some ways in which it is helpful, such as concepting the aesthetic and style for this retail store. In my work I have realized many people aren’t necessarily able to visualize - to see in their mind’s eye how something could look. If they can’t see it, then they can’t *see* it. This poses a challenge when trying to cast a potential vision for something that doesn’t yet exist. The previous solution was becoming proficient in half a dozen different programs in order to cobble something together that could help the client understand what’s possible, but that’s pretty impractical. AI, however, brings some elements of these various drafting disciplines together under one roof. To get something even halfway decent is still pretty difficult: solid results require a sense of vision and curation to get anywhere close to what I envision in my head. The trick is to not let the AI tail wag the dog of creative direction, otherwise it’s very easy to get results that are largely a ‘garbage in/garbage out’ situation. Although I still have concerns about its use (and the ‘race to the bottom’ behaviors of so many adopters who don’t seem to think critically about new/disruptive forms of technology) I do see potential ways AI can help creatives better do their jobs.

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