Rona Cohen’s Post

Did we tell you how excited we are about our next session of Masters of Revenue 2024 with Matt Avero-Sturm? We've had the privilege of seeing Matt's RevOps magic in action for a while now, and couldn't resist the opportunity to get him on stage to share the magic with the rest of the RevOps community in our first virtual summit. Here's a sneak peek into what we'll cover: 🎯 Ever had sleepless nights wondering how best to combine a PLG motion with an Enterprise Sales motion? Matt's been there and done it and comes with actionable insights. 🎯 Combine partnership plays in your PLG x Enterprise sales motion using tools like UserGems 💎, to unlock a new source of pipeline. 🎯 Position RevOps as a strategic partner, while effectively managing all the tactical day to day activities in the role. 🎯 The right way to approach CAC when you're in a PLG x Enterprise Sales motion. And more! Come, join us! Matt's session is this Thursday at 1:00 PM EST. PS. If you've already seen Matt's work in action, you know it's an understatement when we say it's going to be an incredible session.

Do you carry a sales quota of any kind? Register today! On September 24th at 10am PT, Sophie Buonassisi at GTMnow will be hosting myself and experts Andrew Ermogenous at Atlan and Alex Poulos at Crossbeam to discuss “The Future of Outbound: An Ecosystem-Led Approach”. During this live event you’ll learn: 🔹 Perspectives and insight from both sales and partnerships teams 🔹 Strategy and tactics around how go-to-market teams are leveraging ecosystems for maximum impact 🔹 How go-to-market teams are running coordinated efforts to tap into their ecosystems. This is a topic I’m extremely passionate about, and a strategy that’s helped me and my team produce over $600M in quality pipeline this year. Hope you can make it! Tell your friends! Register now to save your spot! 👉 #sales #outboundsales #salesquita #ecosystem #networking

🚀 Let’s Talk Buyer Enablement! 🚀 As I prepare for my upcoming session on "Mastering Buyer Enablement: Strategies and Steps for Success" at Demofest, I’m reaching out to tap into the collective wisdom of my network and the broader community as a whole. 🔍 Question of the Day: What are the most common obstacles YOU'VE encountered in implementing buyer enablement strategies in your organisation? Or, if you've had great success, what has proven most effective? Your insights are invaluable, and as we share experiences and strategies, we can all learn and grow together. I’ll be engaging with every comment or message to dive deeper into your thoughts and perspectives! 👉 Join the discussion and let’s explore how we can overcome these challenges and enhance our approaches to buyer enablement. 📅 Remember, my session at Demofest is just around the corner, and I can't wait to share more about transforming challenges into opportunities for success! #buyerenablement #marketing #abm #sales #salesengineering #presales

Calling all #partnerships and #cosell connections! The Ecosystems Strategy team here at Spur Reply have put together a super digestible, punchy, and informative worksheet on co-sell! Whether you're brand new to co-sell, just launched a co-sell initiative at your company, or are looking to better optimize the potential of your partner ecosystem - this guide has something for you. As a teaser - the meat and potatoes of it guides you through our thinking on key steps to take across the following 4 phases of your co-sell optimization journey: 1. Clarify Your Strategy 2. Try A Pilot With A Selection Group of Partners 3. Consider Automation 4. Evaluate And Scale Jump into the link below and snag a copy of the worksheet for yourself! Would love to hear your thoughts on it - where you resonate, where it sparks ideas for you, and beyond. Kudos to the Spur crew behind this worksheet - optimizing co-sell for our customers on the ground week over week: Kristine Stewart, Raegan Wilson, MBA Stephanie Graves, Kathryn Caday, Anna Osborne, Phil Chircu, Matt Driscoll, Ryan Hasson, Rissa Mitchell, Shaun McGaughey

Early bird prices for Sales Enablement Summit San Francisco end this week. To save $200, register before Friday 12. We'll be kicking off the summit with how you can grow your career in sales enablement with Jordan Rahtz, EMBA and Jason Wolfson. Get a sneak peak of what to expect below and head to the comments to claim your discounted pass. #enablement #sales #revenue

In our June First Friday webinar Jo welcomed Jason, Maria and Mark to discuss sales enablement. Bringing unique perspectives from across sales, marketing and product, their lively discussion addressed: 🧠 How much product knowledge is enough?  🏆 The role of incentives for channel partners  📈 Measuring 'return on enablement' 🐯 The role of tiger teams Here's some of the key takeaways from the session: https://lnkd.in/ePXja5YF

Co-selling is a powerful sales approach that can take your organization to new heights. By partnering with co-sellers, you can reach a wider audience, leverage each other's strengths, and drive more sales. Our latest worksheet will walk you through the telltale signs of seamless and friction-filled co-sell experiences. Plus, discover how to start optimizing your co-sell strategy and program. #coselling #partnerships #businessgrowth

Ecosystem clusters can help you drive sales, collaborate better with your partners, and deliver more value to your customers. But what are ecosystem clusters exactly? Allan Adler defines them as groups of interconnected companies or organizations that collaborate closely within a shared ecosystem to achieve common goals. To build an ecosystem cluster you need to:  🔍 Identify the customer segments you wish to co-sell to 👀 Identify the partners who will help you drive your nearbound motion 🧩 Ensure alignment between your team and your partners is crucial for success 360insights has the perfect example that can help you nail your ecosystem cluster strategy. On May 2nd at 11 am ET / 5 pm CET, they will launch their 360insights Ecosystem live—a dynamic network of integrated solution providers to help you drive unprecedented levels of success.   Join 360insights and Jared Fuller as they unveil how to provide a better partner experience by leveraging ecosystem clusters. Register here: https://lnkd.in/gjmVgEh6

If you’re approaching co-selling with a “revenue first” mindset, your program will fail before it gets started. Successful co-selling involves engaging and leveraging partners in the long run to get the intel and influence needed to close deals. To learn how to co-sell like a pro, join Dane Running‎ (Enterprise AE at Crossbeam‎),G2‎’s Alexis Bonavota‎, Sr. Manager Partner Success and Taylor Pyle‎, Sr. Manager Enterprise and Commercial Sales, and Tanner Lacey‎, Director of Sales and Partnerships at Sendoso‎, at Partner Sourced Summit ’24, on July 31st. Here’s what you can expect (while leveraging account mapping):  ⚙️ How to automate attribution and the co-selling process 💡 Best practices to request intel from partners, collaborate with partners, and track conversations between partners and reps 🎯 How can you help your Sales team identify and prioritize accounts 💰 How to better track partner sourced Save your spot now: https://lnkd.in/gi6UvSjY This event is possible thanks to Justin Zimmerman! 

Is your go-to-market strategy really as “go-to” as you think? 🤔 Justin Gray and Josh Wagner have driven 2X higher average sales prices, 172% more pipeline, and 270% greater LTV through the power of partner-led growth. Now they’re sharing the exact playbook that’s outperforming inbound and outbound strategies. Join them and PartnerStack on Dec. 5, 2024, at 2 PM ET and learn how to: 🧃 Build a partner-first strategy that transforms your GTM efforts. 🧃 Activate a high-impact partner ecosystem that drives demand and customer success. 🧃 Optimize your ecosystem and keep the revenue flowing. 🔥 These are actionable strategies straight from their upcoming book, The Go-to-Market Cheat Code. Register now: https://lnkd.in/gPD8BieS #Partnerships #GTM #RevenueGrowth