Ronnie Lo’s Post

Across India, top marketers and industry leaders have upgraded their strategy – from media-led to audience-led buying. Placing audiences at the heart of their ad campaigns for greater brand impact across the open internet. Download The Trade Desk's latest report for key insights to achieve your marketing goals with modern programmatic: https://bit.ly/3wrAHjH

Across India, top marketers and industry leaders have upgraded their strategy – from media-led to audience-led buying. Placing audiences at the heart of their ad campaigns for greater brand impact across the open internet. Download The Trade Desk's latest report for key insights to achieve your marketing goals with modern programmatic: https://bit.ly/3wrAHjH

Across India, top marketers and industry leaders have upgraded their strategy – from media-led to audience-led buying. Placing audiences at the heart of their ad campaigns for greater brand impact across the open internet. Download The Trade Desk's latest report for key insights to achieve your marketing goals with modern programmatic: https://bit.ly/3wrAHjH

Across India, top marketers and industry leaders have upgraded their strategy – from media-led to audience-led buying. Placing audiences at the heart of their ad campaigns for greater brand impact across the open internet. Download our latest report for key insights to achieve your marketing goals with modern programmatic: https://bit.ly/3UBeeZH

Across India, top marketers and industry leaders have upgraded their strategy – from media-led to audience-led buying. Placing audiences at the heart of their ad campaigns for greater brand impact across the open internet. Bringing insights from India's top advertising & Industry leaders on the evolution of programmatic advertising. Download The Trade Desk's latest report for key insights to achieve your marketing goals with modern programmatic: https://bit.ly/3wrAHjH

One of the benefits of programmatic advertising is that it is highly efficient and can pinpoint the ideal audience. Nevertheless, this provides great opportunities along with various risks... https://ow.ly/z9gQ50RiY36 #marketing #martech #technology #AdCampaigns #advertisers

One of the benefits of programmatic advertising is that it is highly efficient and can pinpoint the ideal audience. Nevertheless, this provides great opportunities along with various risks... https://ow.ly/gvb550Ri069 #marketing #martech #technology #advertising

5 interesting facts from the 2024 Nielsen Annual Marketing Report 1- 82% in APAC and 62% in EMEA = % of marketers thinking the ad spend will increase in 2024 2- 70% of global marketers view Video and Display Online/mobile extremely effective & very effective 3- A 1-point gain in brand metrics, such as awareness and consideration, drives a 1% increase in sales 4- In 62% of cases, digital display ads deliver above average effectiveness for both brand and sales objectives 5- Tracking the ROI at the channel level doesn’t reflect the consumer journey. For a full-funnel long-term ROI approach - Brand building is a key - Reaching and engaging new audiences by multiplying media channels - Cross-media approach: understanding the correlation between the channels and how they nurture each others #Advertising #APAC #MENA

In today's fragmented media landscape, advertisers face a critical challenge: aligning their ad spend with where consumers actually are. However, today, there is a $20 billion gap where advertising dollars aren't keeping pace with consumer behavior. To bridge this divide, BCG partnered with Google and Omnicom Media Group (OMG), to develop a playbook on implementing “unified video,” a holistic approach that integrates video planning, buying, and measurement decisions across channels, ensuring brands connect with their target audiences more effectively. Read more about our unified video approach here: https://lnkd.in/eAKPkHwn

The rise of digital video, hasn't been matched by advertising dollars due to the lack of a unified measurement approach. While linear TV had unified measurements (even if imperfect), digital video lacks this common currency. BCG, in collaboration with Google and Omnicom Media Group, developed a playbook through extensive interviews to integrate video planning, buying, and measurement across channels. This strategy aims to create cohesive media experiences and optimize targeting for advertisers. #Media #Advertising