Rory Campbell, FRSA’s Post

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Partner of The Alexander Partnership | Co-founder of New Vantage Consulting

𝗪𝗵𝗮𝘁'𝘀 𝘁𝗵𝗲 𝗽𝗼𝗶𝗻𝘁 𝗼𝗳 𝗖𝗘𝗢 𝗰𝗼𝗮𝗰𝗵𝗶𝗻𝗴?! It might seem counterintuitive—aren’t CEOs supposed to have all the answers? Yet, the reality is that the higher you climb, the more complex the challenges become, and the fewer people there are to offer honest, unfiltered perspectives. Here are just some of the reasons that CEOs increasingly have a coach in their 'personal team': 1️⃣ 𝗧𝗵𝗲 𝗣𝗮𝗿𝗮𝗱𝗼𝘅 𝗼𝗳 𝗣𝗼𝘄𝗲𝗿 👩⚖️ With authority often comes isolation. Many CEOs describe the experience as "lonely at the top." Coaching creates a safe, confidential space to process decisions, fears, and ambitions without the need for pretense or posturing. 2️⃣ 𝗖𝗹𝗮𝗿𝗶𝘁𝘆 𝗔𝗺𝗶𝗱𝘀𝘁 𝗖𝗼𝗺𝗽𝗹𝗲𝘅𝗶𝘁𝘆 🔍 CEOs don’t just face difficult decisions—they face decisions where the stakes are monumental, and the answers are ambiguous. Coaching helps distill overwhelming complexity into clear, actionable priorities, drawing on both rational analysis and intuitive insight. 3️⃣ 𝗦𝗲𝗲𝗶𝗻𝗴 𝘁𝗵𝗲 𝗕𝗹𝗶𝗻𝗱 𝗦𝗽𝗼𝘁𝘀 👀 Even the most self-aware leaders have blind spots. Great coaches hold up a mirror, asking tough questions that uncover biases, limiting beliefs, and unnoticed patterns of behavior that might be holding them back. 4️⃣ 𝗕𝗮𝗹𝗮𝗻𝗰𝗶𝗻𝗴 𝗩𝗶𝘀𝗶𝗼𝗻 𝗮𝗻𝗱 𝗥𝗲𝗮𝗹𝗶𝘁𝘆  A CEO’s role is both to dream big and to ground those dreams in reality. Coaching helps leaders find the balance between ambition and pragmatism, ensuring their vision inspires without losing touch with what’s achievable. 𝗣𝗼𝘄𝗲𝗿𝗳𝘂𝗹 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗳𝗿𝗼𝗺 𝗖𝗼𝗮𝗰𝗵𝗶𝗻𝗴 𝗖𝗘𝗢𝘀: 🔍 “𝘠𝘰𝘶’𝘳𝘦 𝘯𝘰𝘵 𝘱𝘢𝘪𝘥 𝘧𝘰𝘳 𝘸𝘩𝘢𝘵 𝘺𝘰𝘶 𝘥𝘰; 𝘺𝘰𝘶’𝘳𝘦 𝘱𝘢𝘪𝘥 𝘧𝘰𝘳 𝘸𝘩𝘢𝘵 𝘺𝘰𝘶 𝘥𝘦𝘤𝘪𝘥𝘦." The coaching conversation often focuses on sharpening decision-making—not just the decisions themselves but the frameworks and mental models behind them. 🔍 “𝘌𝘷𝘦𝘳𝘺 ‘𝘯𝘰’ 𝘺𝘰𝘶 𝘴𝘢𝘺 𝘪𝘴 𝘢 ‘𝘺𝘦𝘴’ 𝘵𝘰 𝘴𝘰𝘮𝘦𝘵𝘩𝘪𝘯𝘨 𝘦𝘭𝘴𝘦.” Time and energy are finite. Coaching often involves helping CEOs define their non-negotiables, enabling them to say no with confidence and intention. 🔍 “𝘠𝘰𝘶𝘳 𝘵𝘦𝘢𝘮 𝘸𝘪𝘭𝘭 𝘰𝘯𝘭𝘺 𝘨𝘳𝘰𝘸 𝘢𝘴 𝘧𝘢𝘳 𝘢𝘴 𝘺𝘰𝘶𝘳 𝘵𝘳𝘶𝘴𝘵 𝘪𝘯 𝘵𝘩𝘦𝘮.” One of the hardest lessons in leadership is learning to let go. Coaching challenges leaders to foster autonomy without abdicating responsibility. Coaching isn’t about fixing leaders—it’s about freeing them. It’s about unlocking potential, tackling complexity, and creating clarity where it’s most needed. What’s the most unexpected insight you’ve gained about leadership? Share your thoughts below.👇 #ExecutiveCoaching #LeadershipInsights #CEOCoaching #CEO #coaching #dailytip @thealexanderpartnership

  • A man and woman, both in professional working clothes, sit in a beautiful office at opposite sides of a small table.

On the table is a laptop, facing the man.  Between them are two bottles of water.

They are engaged in a coaching conversation.

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