Brands are trying to determine priorities of Indigenous communities - and one of the toughest challenges isn’t what you’d think. The key questions organizations ask when learning about Indigenous audiences (and what matters to us) are typically the standard breakdown of pre-determined demographics. Instead of using a generational approach, organizations ask: 1. Who are the specific Indigenous groups or nations? 2. What are the unique cultural beliefs and languages? 3. How does our connection to the community influence consumer behavior? Yes, we are diverse, and our values, traditions, and preferences vary greatly depending on the nation, but one of the biggest factors most often overlooked is, in fact, our generation. Looking deeper into our generational differences is a key that can unlock understanding critical context in history, how each cohort is connected to eachother, and the different responses to Reconciliation. What is your relationship with Reconciliation? Is it more alike or different than peers in your generation? If you’re someone who’s trying to foster more meaningful engagement and understanding, share this with your network ❤️ Miigwetch #Reconciliation #Culture #Indigenous
These are terrific insights about engaging with different indigenous generations from Mallory Rose. Worth a watch.
Intercultural Communicator / Lecturer / Moderator / Trainer
1wGreat insight! This is a strong reminder of the importance of tailoring everything we do to the specific audience receiving it. The challenge is not just generational - the understanding of reconciliation also changes from one community to the next. The truth of our many histories continues to live in us.