Gstaad Guy | Business Case
🏔️ 𝐇𝐨𝐰 𝐆𝐬𝐭𝐚𝐚𝐝 𝐆𝐮𝐲 𝐢𝐬 𝐑𝐞𝐝𝐞𝐟𝐢𝐧𝐢𝐧𝐠 𝐋𝐮𝐱𝐮𝐫𝐲 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐖𝐡𝐢𝐥𝐞 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐇𝐢𝐬 𝐎𝐰𝐧 𝐁𝐫𝐚𝐧𝐝 🎨
#Gstaad Guy has taken the #luxury world by storm with his sharp, satirical commentary on the lifestyles of the wealthy, using characters like Constance, an old-money British aristocrat, and Colton, a nouveau-riche Gen-Z American. His unique blend of humor and critique resonates with a niche audience, building genuine connections with high-net-worth individuals and luxury brands alike.
🦙From selling out Loro Piana's limited edition shoes in a matter of hours to launching his own jewelry and accessories line, Gstaad Guy's content demonstrates that #authentic#engagement can outshine sheer scale in today's crowded #influencer market. His success proves that storytelling with a distinctive voice isn't just memorable—it drives #results.
💡Luxury brands looking to connect with discerning audiences should take note: #authenticity and #creativity are the keys to unlocking new opportunities.
Source: Financial Times
Image Copyright: Financial Times
Cernucci x Hinge A New Era of Jewellery Marketing with Cernucci
We created campaign concept that merges style, romance, and audience engagement perfectly tailored for Cernucci to amplify its brand presence and connect with a broader audience.
In collaboration with Hinge, we bring a unique speed dating experience to life:
Brand Activation: Contestants participate in a live speed dating event in front of an audience, but there’s a stylish twist. They select pieces from Cernucci’s collection that resonate with them, and based on their choice, they couple up with someone who matches their vibe.
For Him & Her Gift Series: We also introduce a challenge where contestants design a piece of jewellery for their significant other blindfolded. The twist? They base their creation on their partner’s style, adding an element of surprise and creativity.
Why It Works:
Emotional Connection: Tapping into relationships and personal expression deepens emotional ties to the brand.
Audience Engagement: A live event creates buzz and social media momentum, driving user-generated content.
Collaborative Impact: Hinge brings the dating aspect, while Cernucci highlights its jewellery as symbols of connection and
Let’s create an experience that connects style with emotion and puts Cernucci at the heart of it all. Fred Buckley#CreativeMarketing#BrandActivation#Cernucci#Jewelry#Collaboration#ExperientialMarketing
Unlock the power of social media with Code to Couture! 💼 Discover the untapped ROI potential that awaits your luxury brand in the digital realm.
Let's elevate your online presence together and transform followers into loyal customers.
Connect with us today to redefine your brand's digital narrative.
#SocialMediaROI#LuxuryMarketing#CodeToCouture
Throwing it back to curating social media grids for www.filigreecollection.com, a jewelry brand that seamlessly blends heritage with contemporary craftsmanship. Working alongside Alishay Adnan we focused on showcasing artistry that transcends borders, celebrating the cultural and modern connections between South Asians.
Over the past 5 years, social media has evolved tremendously, and so has the way brands tell their stories online. While I’ve transitioned away from managing accounts, I continue to analyze grids and consult on how brands can craft cohesive, impactful presences across digital platforms.
If you’re looking to rethink your social presence, digital strategy and are stuck, drop me a message and let’s have a conversation about how the power of storytelling and strategy can create digital identities that resonate! 💎
#SocialMediaStrategy#Throwback#JewelleryBranding#DigitalStorytelling#Filigree#DigitalDesign
Experienced in Marketing, Sales and Relationship Management in BFSI, Real Estate, IT and BPO sectors. Skilled with multinational clients, proven in Sales, Business Development and sharing best practices.
Fashion houses invest considerable financial resources in the creation of their “brand image”. Through trademarks they can evoke a certain corporate philosophy or lifestyle, which may be that of luxury, business or adventure. This gives the TMs an economic value virtually detachable from the intrinsic worth of the branded goods and services.
Read the article written by Luca Mariani to know more.
https://hubs.ly/Q02rWXs60#trademark#influencer
Art galleries must view selling art as a multichannel experience to succeed in today's art market, regardless of whether your gallery operates internationally or regionally. Prospective art buyers are not solely on a single channel, and they most likely will not see everything you post on the channels where they follow your gallery.
This is why repeating your important marketing messages across multiple channels and enabling that sales journey is so vital. It is wise to have a presence in numerous places where your target audience, your ideal buyers, hangs out. That may be specific social media platforms or cultural print media in addition to email and in-person gallery visits.
Check out the link in bio for more goodies to help Fuel your gallery business.
#artgallerymarketingplan#gallerymarketing#galleryfuel#artgallery#gallerynetwork#artdealer#gallerymanagement#artconsultant#galleryowner#artbusinessconsulting
