RoundSquared’s Post

Unlock the secrets to skyrocketing your app's success! 🚀 Dive into our latest blog post and master the art of App Store Optimization to boost visibility and downloads like never before. Read the full blog here: https://lnkd.in/gVFiMF3e #ASO #AppSuccess #TechTips #appstoreoptimization #appstore #mobileapplications

Understand how your app is used before running ads, or copying someone. - For example in subscription based apps, the goal is to land the user in app so that they can use trial & then they are pretty easy to convert so if you run Apple search ads or Meta > App downloads calpaigns, it works. Some issues can occur with iOS where you have very limited opportunities to track & analyze user data. These ads are pretty costly in comparison to landing user on the web. -When we analyzed our eSIM app, some of the competitors were running app ads and some were landing them on web mobile version, which costs less then app download or in app activity downloads. Because we don’t have any trial the user can use the app, we just need them to buy the eSIM and they can only experience it once it is being used at destination. We don’t need to acquire user for app which will be more expensive, we just need them to buy it and it can be done through landing them on our web page which is way cost effective & frictionless for the user to buy eSIM. That’s it, don’t just copycat, think about your usecases. Follow Fazal Shah for more case studies.

90% of Apps Fail to Break 100,000 Downloads. Here's How to Avoid Them. Launched with a catchy slogan, but downloads plateaued at a 5,000? You're in a crowded market. 90% of apps never reach 100,000 downloads. But app marketing doesn't have to be a guessing game. It's about turning data into a loyal user base. App Store Optimization (ASO) can be used in crafting a data-driven strategy that gets your brand discovered. Use tools like App Annie and Sensor Tower track your app's ranking for relevant keywords. You'll also want to monitor key metrics like install rate, conversion rate from app store views to downloads, and uninstalls. Now, let's get specific. How can a stock broking firm leverage these strategies? Imagine an app that uses ASO to target keywords to help in "Financial Awareness". With educational content and clear calls to action, we can convert app viewers into investors. Industry benchmarks suggest an app store conversion rate between 2% and 5% as healthy. #app #marketing #seo #superapp #finance

Curious about a small yet mighty tool in your App Store Optimization toolkit? 🛠️ Say hello to Apple's Promotional Text! While it's not a requirement, understanding how to leverage this small gem can significantly impact your app's conversion rates.📈📲 ❔Why does it matter? In the fast-paced world of app discovery, quick communication is key. Your Promotional Text, appearing above the fold on your Product Page, serves as the elevator pitch for your app, and your opportunity to highlight anything new or special about your app without needing a build release. ❔What exactly is Promotional Text? It's a concise 170-character snippet, a prelude to your app's full description. Apps without it default to showing the description, often leading to awkward truncation ahead of the “Read More” area. Use this dedicated space strategically to ensure clarity and avoid repetitiveness. 💥Beyond the Basics: 👉Promotions and Events: Originally designed for this purpose, Promotional Text is an excellent space to showcase deals, events, and new features. It can be updated anytime, independently of app releases. 💲Search Ads Re-engagement: If you're running Apple Search Ads, your Promotional Text is displayed on your ads, aiding in any redownload-focused campaigns you may have. Use this space wisely to entice lapsed users to download your app again . 🚀Maximize your ASO strategy by leveraging Apple’s Promotional Text. To learn more about promotional text, check out our blog article here: (https://lnkd.in/eiUEJxeQ ?utm_source=linkedin&utm_medium=social&utm_campaign=organic&utm_term=promotional+text&utm_content=promotional+text) #ASO #AppStoreOptimization #MobileApps #AppMarketingTips #PromotionalText #iOSAppStore #AppleAppStore #AppPromotion #AppStoreListing #AppMarketing #AppGrowth #AppConversion #AppDownloads #AppUserAcquisition

Vitality’s mobile app PDP is a masterpiece... Here's why I love it: 🔥 Product video is easily accessible below the image carousel 🔥 Meter graphic that illustrates compression level of each product 🔥 Two independent color swatches for both their Classic and Bold color categories 🔥 4 custom-designed expandable drawers that highlight the "benefits" to the customer, including product detail, fabric, tech, and impact. Each drawer stays expanded as the user clicks, so the customer gains a holistic full-screen view of the product's value and benefit. 🔥 3 sub-drawers with additional product info that auto-retract as the user navigates from one to the other. 🔥 Product reviews and UGC powered by Yotpo. 🔥 UGC that integrates the brand’s Shoppable Instagram Everything about the way this product page experience is designed... is BEAUTIFUL. Huge hats off to Avex E-commerce on their work with Vitality's PDP. Avex used Tapcart’s Custom Blocks to create such a personalized and customized PDP experience... one that their customers are clearly loving. And in my view, it's the work of an ELITE agency. 🙌🏼 Link to download the Vitality app is below to get a feel for yourself!

App Store Optimization – A Simple Way to Boost App's Visibility📱 In today's competitive app marketplace, standing out is more challenging than ever. App Store Optimization (ASO) is the key to improving the app's visibility and driving more downloads. By optimizing the app's listing with targeted strategies, you can enhance its discoverability, attract more users, and boost the conversion rate. 📈 At Extrawest, we applied our expertise in ASO to help a sports app significantly improve its rankings. Here's how we did it: ✅ We audited its ASO strategy, analyzing everything from ratings to organic traffic trends. ⭐ ✅ With targeted prompts and A/B testing, we refined the user experience, encouraging satisfied users to leave reviews and guiding others to feedback channels. 💬  ✅ We achieved a projected 4.5-star rating 🌟and a 97% increase in conversion rate! 🔥 Curious to know how we made it happen? Find out more in the full case study! Contact me to get all the details. 📩

Over the past 4 and a half years, we heard many times developers complaining about the fact that their app wouldn't get organic traction or visibility in the Stores. They tried everything, or at least so they usually say. Here's the truth: 65% of app downloads on iOS come from direct searches. If you're not optimizing for the store's algorithm, you're invisible to potential users. And it's often the basics that, at REPLUG - App Marketing Experts, we noticed app developers fail to master. I have put together 5 key activities that you should follow if you want your app to rank high in Store Searches: 1️⃣ Optimize Your App Metadata 2️⃣ Optimize Your Visual Elements 3️⃣ Manager Your App Reviews Often 4️⃣ Leverage Ads To Get Better Visibility 5️⃣ Often Monitor Your App Performance By following these 5 activities, you can make sure to be in the right spot to improve your app's visibility in the Stores. What other activities do you suggest to ensure apps rank high in Store searches? #appstoreoptimization #aso #mobilemarketing

Increasing visibility, harvesting high-intent users via that magic word (downloads), and ultimately seeing your app grow without unsustainable acquisition costs—that’s every app developer’s dream, right? To achieve this ideal scenario, there’s a vital component of your app marketing strategy you can never overlook: App Store Optimization (ASO). With ASO, it’s not so much about dos and don’ts as it is about definite dos and “oh goodness, please don’ts”. If you want to craft a lasting and winning strategy, ASO is a science of many details. But not to worry—we’ve outlined 10 essential components you really don’t want to overlook in your organic strategy. Read the full article here: Link in comments Big thanks to ConsultMyApp - Mobile & App Marketing Experts and Serhii Yelanskyi for this insightful read.

Here goes my first official article! 🎉 Talking about some best practices in ASO. If you do mobile marketing, it’s definitely worth reading as I prepared some good stuff for you guys!

After my app ads talk at Editions.dev, I met the Ads team at Shopify and requested two features: 1) Filter by App in the Ads dashboard Developers with more than one app need to be able to filter by App to see how ads for each app are performing 2) Tier 3 (Tag level) category ads This tier is usually the most relevant category for an app and therefore the most desirable category to advertise. For Customer Fields, advertising in the Forms category is much preferable to the broad Store design category. Both of these features are now live! 😄🎯