Creating hype? You've got 2 options: Red pill: Lots of people have these things, so it must be good Blue pill: Not many people have these things, so it must be good Love Rory Sutherland's succinct summary of Hype Marketing on his The Bottom Line podcast here https://lnkd.in/ehq4XbJV
Hannah Parvaz
5mo
So good. Love Rory Sutherland - this is another awesome example of the alchemy of positioning. Social vs scarcity.
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5moGreat points on hype marketing! Adding to Rory Sutherland's insight, does one approach work better than the other, or is it about finding the right balance? E.g. Apple seems to strike a perfect balance with their product launches: creating mass appeal while also making their latest models feel exclusive and highly coveted!