🚀 I help healthtech founders fast-track to their first million. 🚀 Healthtech Startup Growth Coach | GTM Strategist | Board Director | Fractional CMO 👉🏼 𝘿𝙈 𝙢𝙚 𝙩𝙤 𝙡𝙚𝙖𝙧𝙣 𝙢𝙤𝙧𝙚
If there’s one thing we’ve discovered, it’s this: 𝑨𝒓𝒕 𝒉𝒆𝒍𝒑𝒔 𝒖𝒔 𝒘𝒆𝒂𝒕𝒉𝒆𝒓 𝒉𝒂𝒓𝒅 𝒕𝒊𝒎𝒆𝒔. It was true during The Great Depression, and it’s true now in the time of COVID. Without music, art would be an unfinished painting, a half-carved statue… 🗿 Well, you get the point. The Martin Guitar Company is one of the most iconic instrument makers on the planet. But it took a trio of creative pivots: 🎸 Cost trimming 🎸 Product expansion and 🎸 Product line optimization to help them survive The Great Depression and ascended to the pinnacle position they still occupy to this day. Pivots aren’t always necessary, but when are, and they work they’re music to our ears. 🎵 Has your company pivoted? What was the result? We’d love to know, give us your story in the comments below! ⤵ Get more fascinating pivot stories in my e-Book 𝟭𝟭 𝗪𝗶𝗹𝗱𝗹𝘆 𝗦𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗣𝗶𝘃𝗼𝘁𝘀 𝗶𝗻 𝗗𝗶𝘀𝗿𝘂𝗽𝘁𝗶𝘃𝗲 𝗧𝗶𝗺𝗲𝘀 it’s 𝗙𝗥𝗘𝗘 - just click the link in the comments below! #coiq #podcast #healthtech #startups #businesspivots #healthcare
Super helpful!
I appreciate you sharing your knowledge. You rock Dr Roxie!
This has been super helpful, thank you!
Thanks for your work Dr Roxie!
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Great read, Dr Roxie!
Thanks for your work Dr Roxie!
Awesome work here, Dr Roxie!
Digital Content Marketer, Story Teller, Writer & Editor who understands how narrative medicine, tied together with marketing intelligence and compelling stories, delivers results. DM me to learn more!
4yAs a guitar player, every day I'm grateful the Martin Guitar Company survived The Great Depression! Love the visuals!