🎙Dr Roxie Mooney, DBA’s Post

Having a hard time standing out in a saturated market? You’re not alone. (Obviously!) With dozens of competitors wondering the same thing, what do you do? Sure, customer discovery is one way to get noticed by your target market 🎯 But that’s not all you can - or should - do, especially if you’re looking to secure funding. 💰 You need a good combination of instinct and strategy, can get you noticed. Four things you can do to help uncover your competitive advantage include: 1. Follow your gut - you KNOW your solution 2. Follow your intuition - It’s gotten you this far 3. Don’t second guess yourself too much 4. 𝗛𝗮𝘃𝗲 𝗮𝗻 𝗲𝘃𝗶𝗱𝗲𝗻𝗰𝗲 𝗯𝗮𝘀𝗲𝗱 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 There are a lot of great ideas out there, but not many are being picked up. 🧪 Starting a company is like scientific research. 🧬 And if you can’t say “I’ve done my research - it’s valid.“ Investors will look past you to someone who has. and you’re going to be just another fish in a very big pond. 🐟 Have you used an evidence-based approach when trying to secure funding? We’d love to hear your story! Comment below! ⬇️ Access my full interview with Pilleve CEO and Co-Founder, Yossuf Albanawi - click on the link in the comments! #coiq #podcast #healthtech #innovation #evidencebasedapproach