🎙Dr Roxie Mooney, DBA’s Post

Bold statement alert: 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝘀𝘁𝗮𝗿𝘁𝘀 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿. There, I said it. Now I’ll explain why! In B2C, paying attention to the consumer seems like a no-brainer. But a lot of startup founders tend to focus more on: ✔️ Robust technology ✔️ Presenting a perfect solution ✔️ Bringing a product to market quickly Richard Lin of Thryveinside said it best: “𝑵𝒐 𝒐𝒏𝒆 𝒘𝒂𝒏𝒕𝒔 𝒕𝒐 𝒃𝒖𝒊𝒍𝒅 𝒂 𝒃𝒆𝒂𝒖𝒕𝒊𝒇𝒖𝒍 𝒑𝒊𝒆𝒄𝒆 𝒐𝒇 𝒕𝒆𝒄𝒉 𝒕𝒉𝒂𝒕 𝒏𝒐 𝒐𝒏𝒆 𝒘𝒂𝒏𝒕𝒔 𝒕𝒐 𝒃𝒖𝒚!” Instead, startups should: ⚾ Allow the customer to ID their problem ⚾ Focus their solution to address that problem ⚾ Build an MVP to meet the need ⚾ Make small changes based on customer input Why waste resources building the “perfect solution” only to find out customers aren’t interested when you go to the market? Instead of starting with the product, 𝘀𝘁𝗮𝗿𝘁 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿! Has customer discovery helped your company with its go-to-market plan? We’d love to hear your story! Comment below! ⬇️ Access my full interview with Thryvenside CEO and Co-Founder Richard Lin - click on the link in the comments! #coiq #podcast #healthtech #innovation #healthcare #customerdiscovery