🎙Dr Roxie Mooney, DBA’s Post

Psst. Stop me if you’ve heard this one before: An innovator walks into a board room & says “My product is exactly what you need!” But, do you REALLY need it? “𝑨𝒔𝒔𝒖𝒎𝒑𝒕𝒊𝒐𝒏𝒔 𝒂𝒓𝒆 𝒎𝒂𝒅𝒆, 𝒂𝒏𝒅 𝒎𝒐𝒔𝒕 𝒂𝒔𝒔𝒖𝒎𝒑𝒕𝒊𝒐𝒏𝒔 𝒂𝒓𝒆 𝒘𝒓𝒐𝒏𝒈.” -- Albert Einstein 🔔 Great ideas can be exciting. Bells and whistles come flying at you and each one of them is: 𝐏𝐄𝐑𝐅𝐄𝐂𝐓! Ooops. You’ve fallen into the pit of assumptions. 😱 🌪️ A swirling vortex of problem-solving - without ever once asking the customer: “𝐒𝐨, 𝐰𝐡𝐚𝐭 𝐝𝐨 𝐲𝐨𝐮 𝐭𝐡𝐢𝐧𝐤?” Getting customer feedback is the best way to: 🟣 Uncover problems you never knew existed 🟣 See issues you missed the first time around 🟣 Discover better ways to present your product 🟣 Save time, money, and discouragement Assumptions put you at risk for presenting a truly great product - and still failing. Next time, opt for due diligence and customer discovery. Have you ever made an assumption that was later disproved through customer discovery? Take a minute to let us know in the comments below! ⤵️ Want to hear more? Access my full chat with Kinnos CTO and Co-Founder, Katherine Jin - click the link in the comments! #coiq #podcast #healthtech #digitalhealth #startup #millennial #innovation #healthcare