🚀 I help healthtech founders fast-track to their first million. 🚀 Healthtech Startup Growth Coach | GTM Strategist | Board Director | Fractional CMO 👉🏼 𝘿𝙈 𝙢𝙚 𝙩𝙤 𝙡𝙚𝙖𝙧𝙣 𝙢𝙤𝙧𝙚
Tired of boring corporate healthcare speak? Dull, inactive language can leave your audience feeling: 𝗖 𝗛 𝗘 𝗔 𝗧 𝗘 𝗗. Well, my friends, it’s story time! This story is about 𝗕𝗹𝗮𝗻𝗱 𝗕𝗿𝗮𝗻𝗱 𝘁𝗵𝗲 𝗕𝗼𝗿𝗶𝗻𝗴 They never got to know their audience - and it showed. 😞 They used predictable and tired approaches that left their customers 😱 bored and uninspired. They couldn’t understand why their customers weren’t: ⭐ Excited ⭐ Engaged and ⭐ Singing their praises This did not help their growth. 📉 🗣️ So, they tried a different approach: 𝗧𝗵𝗲𝘆 𝘁𝗮𝗹𝗸𝗲𝗱 𝘁𝗼 𝘁𝗵𝗲𝗶𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 and found out: 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗳𝗲𝗲𝗹 𝗹𝗶𝗸𝗲 𝘁𝗵𝗲𝘆 𝗺𝗮𝘁𝘁𝗲𝗿. They want to play a part in their care. So they made adjustments, developed a new catchphrase, changed some language. and 💣 𝗕 𝗢 𝗢 𝗠 Instant 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 The moral of the story: Know your audience, speak their language, show they matter. Have you found a way to show your customers they matter? Take a minute to let us know in the comments below! ⬇️ Access my full interview with the Co-Founder and CEO of POPS! Diabetes Care, Inc., Lonny Stormo - click on the link in the comments! #coiq #podcast #healthtech #digitalhealth #startups #healthcare
You always have insightful guests Dr Roxie! Definitely learning a lot from them.
That's brilliant!
Product is static but stories move people! It's important to tell a story in branding.
With branding, customers know what to expect from the company!
Thank you for sharing, you're awesome!
Such a well-spoken guest. Learned something from them. I enjoyed watching this Dr Roxie
Lots of people are into aesthetics nowadays so improvements as little as packaging could have a great impact on the company.
Vice President of Strategy at Flevy.com - Best Practice Strategy & OpEx Frameworks & Tools (used by Fortune 100)
4yOOh. That's actually pretty interesting.