🚀 I help healthtech founders fast-track to their first million. 🚀 Healthtech Startup Growth Coach | GTM Strategist | Board Director | Fractional CMO 👉🏼 𝘿𝙈 𝙢𝙚 𝙩𝙤 𝙡𝙚𝙖𝙧𝙣 𝙢𝙤𝙧𝙚
I’ve noticed that 𝘀𝗼𝗺𝗲 𝗳𝗼𝗹𝗸𝘀 𝘁𝗵𝗶𝗻𝗸 𝗰𝗼-𝗰𝗿𝗲𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝗮𝗻 𝗲𝗹𝗲𝗰𝘁𝗶𝘃𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆, something you can trim. 𝗡𝗲𝘄𝘀𝗳𝗹𝗮𝘀𝗵: 𝗜𝘁 𝗶𝘀𝗻’𝘁. In fact, it’s kind of a big deal. How big? How about Procter and Gamble big. 😮 There’s a reason P&G are what I like to call the “kings of co-creation.” And that reason is the example on why co-creation is so important. Febreze. We’re all familiar with their commercials and marketing. But, 𝘄𝗵𝗲𝗻 𝗣&𝗚 𝗳𝗶𝗿𝘀𝘁 𝗯𝗿𝗼𝘂𝗴𝗵𝘁 𝗙𝗲𝗯𝗿𝗲𝘇𝗲 𝘁𝗼 𝘁𝗵𝗲 𝗺𝗮𝗿𝗸𝗲𝘁, 𝗶𝘁 𝘄𝗮𝘀 𝗮 𝗴𝗶𝗮𝗻𝘁 𝗳𝗮𝗶𝗹𝘂𝗿𝗲. They’d skipped the co-creation process in their first round, and had to go back to the drawing board. In the second round, co-creation came into play. They: ⭐ Involved consumers ⭐ Identified their most compelling reason to buy ⭐ Changed their positioning and messaging ⭐ Updated their go-to-market strategy And, voila! 𝗧𝗵𝗲 𝘀𝘄𝗲𝗲𝘁, 𝘀𝘄𝗲𝗲𝘁 𝘀𝗺𝗲𝗹𝗹 𝗼𝗳 𝘀𝘂𝗰𝗰𝗲𝘀𝘀. So, don’t trim or skimp on co-creation - it could mean the difference between Success & Failure. Do you have a co-creation process? Why or why not? How has it helped you bring your product to market? We’d love to know! Comment below! ⤵️ #coiq #podcast #healthtech #digitalhealth #startups #healthcare
Thanks for talking about this Dr Roxie.
Thanks for sharing the real deal with us Dr Roxie.
Thanks for your detailed insights Dr. Roxie!
That's insightful. Thanks for sharing this with us.
Those are great insights Dr. Roxie!
Yep, that's a success right there!
This discussion is awesome Dr Roxie!
What a great post Dr Roxie.
Great watch!
Senior Consulting Partner at Up Market Research and DataIntelo | Market Research | New Business | Consulting | Sales | Growth
3yThanks for sharing Dr Roxie!