🚀 I help healthtech founders fast-track to their first million. 🚀 Healthtech Startup Growth Coach | GTM Strategist | Board Director | Fractional CMO 👉🏼 𝘿𝙈 𝙢𝙚 𝙩𝙤 𝙡𝙚𝙖𝙧𝙣 𝙢𝙤𝙧𝙚
Common question: How are other companies so in tune with their customers? Surprisingly easy answer: The most successful companies simply 🗣️ 𝑻𝑨𝑳𝑲 to their customers. 🎩 There’s no magic spell, no rabbit pulled from a hat, no sorcery involved 🐰 just good old-fashioned communication. But, simply telling a customer what you have to offer isn’t enough. Ask them: 📋 What would you like to see? 📋 What could make it easier for you to use? 📋 Could we hit on more than one pain point with this product? You don’t have to change everything about your product But once your customer knows their input counts and your product is more in line with what they’re looking for Your ability to sell your product skyrockets. 🚀 Talking to customers can seem daunting, but don’t give up. If a customer isn’t interested in talking, go to the next one. You’ll be amazed by how much insight they have, 🔮 and how much you might learn about your own product! How’s your organization’s customer discovery? Have you been able to uncover interesting - and valuable - insights? Let us know! Comment below! ⬇️ Access my full interview with Bioz CEO and Founder, Daniel Levitt - click on the link in the comments! #healthtech #innovation #customerdiscovery
"Talk to your customers about what (additionally) they would like to see in your product ..." Reminds me of the Convict's Omelet: first you steal six eggs. In case you haven't noticed, nobody talks to salespeople on the phone, answers cold calls or responds to emails (and now unsolicited texts). Having customers and getting customers is really the challenge, not asking them what additions they would like to ... and are willing to pay for ... see. I thought he whole concept of Marketing (with a capital "M") is to get potential customers to call YOU, email YOU, contact YOU about the unique value (Unique Value Proposition) and begin a conversation. I think the fact that you're posting this video makes the point that the usual suspects in Marketing (capital "M"), print ads, digitial ads, networking (L/I) blast emails, phone banks, door knocking, trade shows, etc. ... don't produce the results needed, or simply, results at all. We are at a Marketing (cap "M") impasse.
This is so insightful!
He's SPOT ON!
Dr. Roxie - thanks for sharing the full interview!
Customer feedback is so important! It also builds a good customer relationship.
I definitely agree with this!
Awesome interview Dr Roxie!
Great advice!
I've heard about this advice a few times from other entrepreneurs too! Very insightful.
Business Owner at lil elite boutique...the next generation
4yThe biggest fault that occurs in the sales department, is when we think we become smarter than our customer. The customer may not always be right, buy the customer is always the customer.