🚀 I help healthtech founders fast-track to their first million. 🚀 Healthtech Startup Growth Coach | GTM Strategist | Board Director | Fractional CMO 👉🏼 𝘿𝙈 𝙢𝙚 𝙩𝙤 𝙡𝙚𝙖𝙧𝙣 𝙢𝙤𝙧𝙚
The Great Depression saw disposable income dry up and demand for products decrease. But, while many companies floundered or shut their doors, Procter & Gamble, well, 𝗴𝗮𝗺𝗯𝗹𝗲𝗱! 🎲🎲 They pivoted their advertising and doubled down! How? ✔️ They understood folks still needed soap ✔️ They positioned themselves as the go-to soap company ✔️ They turned to the then “new fangled” distribution channel: 𝗥𝗮𝗱𝗶𝗼 ✔️ They created a branded serial: Oxydol’s Own Ma Perkins. 🎉 The serial was a hit & homemakers everywhere couldn’t get enough. 🎉 And today? Everyone knows who Proctor & Gamble is! Did your company pivot? Let us know in the comments below! ⤵ #healthtech #startups #businesspivots #healthcare
Editor In Chief at SolarPowerInvestor.com
4yGreat to see how some companies have taken calculated risks even in times of crisis. Something to keep in mind as we navigate the troubled COVID waters facing our economy now.