[Highlight Clip] The Key Decisions to Make for a Successful Commercialization What should innovative organizations be looking at in order to set themselves up for a successful commercialization process? What are the key areas that will make the most impact? In this clip, Holon Solutions, Chief Commercial Officer, Julie Mann shares her recommendations to innovators. Watch the full episode→ https://bit.ly/3aTn65b We also discussed; - Why we need to simplify our messaging - The importance of focusing on a single business problem - How to invest in informal co-creation with your customers