[Highlight Clip] How to Successfully Take the B2C Approach Many healthcare innovators try to circumvent the red tape of B2B sales by immediately choosing the B2C route. What are some of the mistakes that can be made with this decision? How do we make sure we successfully launch a B2C product? In this clip, Satish Movva shares the importance of early adopters in an effective B2C strategy. Watch the full episode→ https://bit.ly/2Um9Z4L