🎙Dr Roxie Mooney, DBA’s Post

⏬ Type “DNA” for my 𝐟𝐫𝐞𝐞 𝐢𝐧𝐟𝐨𝐠𝐫𝐚𝐩𝐡𝐢𝐜 on powerful stories ⏬ I'll DM it to you (no opt-in, as always). Or if you prefer, download it here. I’ve always loved that Simon Sinek quote... 🎯 "Ｐｅｏｐｌｅ　ｄｏｎ＇ｔ　ｂｕｙ　ｗｈａｔ　ｙｏｕ　ｄｏ．　Ｔｈｅｙ　ｂｕｙ　ｗｈｙ　ｙｏｕ　ｄｏ　ｉｔ．" 🎯 I first heard it in his incredible TEDx talk about a decade ago. (Dang.. has it been that long already?! 😳 ) Aged as it may be, the point is still just as valid today. 𝐈𝐟 𝐲𝐨𝐮 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐚𝐭𝐭𝐫𝐚𝐜𝐭 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐛𝐮𝐲𝐞𝐫𝐬, 𝐢𝐧𝐯𝐞𝐬𝐭𝐨𝐫𝐬, 𝐚𝐝𝐯𝐢𝐬𝐨𝐫𝐬, 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬, 𝐲𝐨𝐮 𝐌𝐔𝐒𝐓 𝐡𝐚𝐯𝐞 𝐚 𝐜𝐨𝐦𝐩𝐞𝐥𝐥𝐢𝐧𝐠 𝐬𝐭𝐨𝐫𝐲 𝐭𝐡𝐚𝐭 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐬 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞 𝐡𝐞𝐚𝐫𝐭 💚 — 𝐧𝐨𝐭 𝐣𝐮𝐬𝐭 𝐭𝐡𝐞 𝐡𝐞𝐚𝐝. 🙇♀️ Facts, figures and rational bits don't engage people deep in their soul. But it's there where we evoke emotion and inspire action. Are you really digging into your story’s DNA? Are you capturing your brand’s essence and winning over the hearts of your audience? Like many fine things in life, it takes a marriage of art 🎨 & science. 🔎 In this infographic, we go over 8 points to make sure you’re nailing it. Type “DNA” in the comments ⤵ or download the infographic here!