🎙Dr Roxie Mooney, DBA’s Post

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🚀 I help healthtech founders fast-track to their first million. 🚀 Healthtech Startup Growth Coach | GTM Strategist | Board Director | Fractional CMO 👉🏼 𝘿𝙈 𝙢𝙚 𝙩𝙤 𝙡𝙚𝙖𝙧𝙣 𝙢𝙤𝙧𝙚

Let’s talk about “Pilot Purgatory” 👹 I use the term to tell the story of a company that co-creates to the point 😱 They build a Frankenstein product that’s no good to anyone Except the organization that pushed for the design. You know where this is going, right? ⛈️ It was a dark and stormy night….But I brought a flashlight! 🔦 While #pilotpurgatory can be common, you can ensure you don’t get roped into creating an unholy creation that has lost all hope of scalability. Just be honest with yourself about: 🌕 Who your company is - and who it is not 🌕 What your mission is 🌕 What the purpose is behind what you’re doing and 🌕 Use it all as a lens to decide: 𝗪𝗶𝗹𝗹 𝘆𝗼𝘂 𝗱𝗼 𝘄𝗵𝗮𝘁 𝘁𝗵𝗶𝘀 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗶𝘀 𝗮𝘀𝗸𝗶𝗻𝗴 𝘆𝗼𝘂 𝘁𝗼 𝗱𝗼? If it stays true to who you are, it might be a great strategy move. If it takes you down a different path, that’s not necessarily bad, But you’ll want to keep an eye on your gas tank 👁️ those side roads can be treacherous! Has your company had a product hijacked and thrown into pilot purgatory? How did you cope? Let us know in the comments below! ⤵ > > > Check out my full interview on The Redox Podcast here - click the link in the comments! #healthtech #startups #marketsegments #earlyadopters

Erkan Hassan, Pharm. D., FCCM

I help healthcare innovators achieve clinical acceptance. | Improving patient outcomes founded on quality patient-centered evidence based clinical data.

4y

Spot on Dr Roxie...2 major problematic areas I see are: 1) A lot of health care innovators build solutions looking for problem rather than the other way around, and 2) Lack of clinical validation with metrics to back up their claims of what their product can do Pilot Purgatory perpetuates both of these

Jonathan Clark

Managing Partner & Chief SEO at Moving Traffic Media

4y

That's a scary place to be in! Thanks for sharing tips.

Edgardo Oliveras 🔝

Web Design | eCommerce | Digital Marketing | let's Connect

4y

Solid advice, thank you for the detailed insights.

RachelWhittney Fagan

Digital Marketing Specialist - Focused on data-driven decision making to grow brands

4y

I loved listening to this!

Marco Barchetti

Marketing & Operation | Innovation & Digital Lecturer ICE/ITA and Executive Masters

4y

What a great post Dr Roxie

Michael Swartz

Co-founder of Egg Health & Egg Digital

4y

This is great. Looking forward to checking out your next posts.

Phillip Alexeev

Web3 Growth Marketing Leader (🚀,📈)

4y

That's insightful. Thanks for sharing this with us.

Hannah Loomis

Director of Education and Outreach at Strategic Economic Research

4y

Thanks for sharing your expertise with us Dr Roxie.

Preston Rideout

CEO Rideout Hospitality and The Dram Shop Experts

4y

Thanks for sharing Dr Roxie!

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