Rozario Brown’s Post

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Chief Marketing Officer & Director of Events at CYCLE OF LIFE

Invest In Mitchell's Plain! Sixteen years ago, we embarked on the journey of creating the Mitchell's Plain Festival to commemorate the 35th anniversary of Mitchell's Plain as a vibrant and dynamic community. In 2008, it was far from conventional for major brands to partner with us, and large-scale events within this community were virtually unheard of. Yet, through perseverance and determination, we gradually persuaded brand managers, marketing executives, CEOs, and even board chairpersons that Mitchell's Plain is not an isolated enclave. The challenges faced by this community are no different from those encountered in Sandton, Constantia, Bishopscourt, or Camps Bay. The support of the corporate sector is crucial, and the media's role should extend beyond merely highlighting negative events; it must also celebrate the positive developments taking place within the community. Despite being beset by issues such as gangsterism, drug abuse, unemployment, and other social challenges, Mitchell's Plain is equally blessed with producing some of the finest doctors, attorneys, nurses, educators, business leaders, and vibrant community activists. The community proudly hosts four formal shopping precincts: the historic Mitchell's Plain Town Centre, Liberty Promenade Mall, Westgate Mall, and Watergate Mall, all offering hundreds of thousands of fully-let trading space. Additionally, there are ten smaller shopping complexes scattered across the area, including Strandfontein, as well as thousands of informal traders contributing to the local economy. Mitchell's Plain is not only a viable but also a powerful community in which to do business. With close to one million residents or potential consumers, it remains a cornerstone of the Western Cape's economy. The community also holds great promise as a potential hospitality hub, and homeowners should explore the feasibility of creating AirBNBs in their underutilized spaces. The future indeed looks bright for Mitchell's Plain. #InvestInMitchellsPlain

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