Great guidelines for good #angelinvestors by Anh-Tho Chuong and Jean de La Rochebrochard. I point out just a few but read all of them.
Do what you say — If you commit on a call, and the conditions of your commitments are filled, you must sign and wire. Don’t ghost, don’t renegotiate, and no, you can’t have second thoughts if you commit.
Sunk investment — Invest what you’re able and ready to lose.
Be fast — Whenever you receive a document, sign it quickly. If you believe some information is missing, only ask for what is absolutely necessary. Dilution, Stock Options, Special Conditions, that’s it. And trust the process.
Do not reproduce past trauma — Sometimes, angels who have experienced bullying from their investors about dilution, specific conditions or their lack of empathy can adopt the same attitude, without even noticing. Level up, not down.
Perspective — Your advice is based on circumstantial experience. Don’t estimate that your answer is the answer. Your job is to help the founders gain as much perspective as possible.
Founders first — Don’t think about your interests, think about the founders’ and the company’s interests. Act in that regard. For you, it’s one investment out of many; for them, it’s everything.
👼 (Good) angel investors are much needed in Europe for the ecosystem to thrive. Are you in?
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