Hot off the press... some GOOD 😉 news to share: We are excited to announce that Rude Health is joining the Oddlygood family 🤝 This is a big milestone for us as we look to continue our growth together with a team who share our values and long-term mission. Who are Oddlygood? They are a key player in the Nordics, with a range of plant-based drinks, cheese, desserts, cooking products and yoghurts. Their commitment to quality and their complementary product portfolio was key for us in choosing to partner with them. With Oddlygood at our side, we will continue to create and innovate our delicious range of Rude Health dairy alternative drinks, munch-worthy cereals and snacks, getting them into more stores both in the UK and internationally, so that more people can enjoy every day in Rude Health. We asked our co-founder, Camilla, to reflect on this big step for Rude: “Much like when my son went to University, I’m feeling all sorts of emotions. Hugely excited for the brand & its future. And quite wobbly about letting go of something I’ve built for such a long time. It’s been 19 years of joy, excitement, challenge, exhaustion & relentlessness. Time for me to step aside and give Rude Health the new ownership it needs to develop – and Oddlygood are just the right people to do that” You can find more details here: https://lnkd.in/eHFE43nt #foodanddrink #growth #innovation #plantbased
Epic. So proud to have been a small part of the RH magic.
We are so happy and proud for you to join the family. The amazing work you have done with Rude Health over the years is more than impressive 🎉👌💚 really looking forward to this journey together 🙏
We are delighted to have advised on this sale, which presents exciting new opportunities for growth and innovation in this sector! 🎉
Celebrating this exciting new chapter for Rude Health and the synergy with Oddlygood! This partnership is a fantastic example of aligning with like-minded teams to amplify impact in the plant-based world. Camilla’s reflection on the journey is so genuine—Rude Health has been built with passion, and now it’s poised for even greater reach and innovation with the perfect partner. Here’s to continued growth, purpose, and, of course, deliciousness!
Welcome to the Family Team Rude Health - looking forward working together !! 🌱🚀
Brilliant news, congratulations all!
Congratulations to all those involved - delighted to have advised the shareholders of Rude Health and look forward to seeing the group grow together!
Congratulations to all involved. An exciting combination to take a broader plant-based portfolio of products to even more consumers.
We look so much forward to starting this exciting journey with you 👏 🥰 💚
Head of Marketing at Rude Health
2moExciting times ahead!!