Ruth Stevens’ Post

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B2B Marketing Advisor, Educator, Author | Adj. Prof at NYU Stern | Board member | Co-host of "Marketing Horizons" and "Marketing Legends" podcasts | Speaker | Helping #B2B companies strengthen their marketing pipelines

Brand awareness and attitude have an equally powerful role to play in the B2B marketing function. In fact, I’d argue that building a strong and respected brand accelerates all stages of the revenue-generation process. Learn more: https://lnkd.in/dNmZCKi7 #branding #brandawareness #B2BMarketing TheCustomer

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