Ryan Miller’s Post

View profile for Ryan Miller, graphic

B2B Marketing Consultant | Demand Gen | Lead Gen | Brand Development

I am so proud of the people at Garner Products! They launched a revolutionary product that took over the internet, at least the internet for the ITAD world! This is one of the coolest things I've seen and it's because they nailed the innovation process. Aside from the hundred things they did well with this release, they nailed one thing in a huge way. Product Market Fit - They saw a massive need in the e-recycling space. - They did their homework by talking to current customers, industry leaders and leveraging their intimate knowledge of end-of-life data sanitization and destruction. - They were relentless about the design, engineering and manufacturing - They knew this product would not only solve a problem for their customers and future customers but play a massive role in recycling rare earth materials. Back on April 4th, a single article was published from a relatively small e-recycling site. From there, the news of this product spread globally. As of today, there are 100,000 Google search listings in over 25 languages for the DiskMantler. There were zero on April 3rd. They own Google for that product name and for the time being, they own the HDD disassembly category. Yes, that earned media has created a deluge of inquiries and conversations. Cheers, Garner Products!

View organization page for Garner Products, graphic

239 followers

In just two weeks, the DiskMantler™ has garnered significant attention within the ITAD recycling community, amassing over 62,000 Google search listings in 25 languages. We are profoundly grateful for the widespread support and interest as we endeavor to redefine the landscape of hard drive destruction and e-waste recycling.   Introducing the DiskMantler™: through a meticulously engineered process involving shock, harmonics, and vibration, it efficiently disassembles end-of-life hard drives into their primary components, including valuable rare-earth magnets, in as short as 8 seconds.   For those interested in witnessing this groundbreaking innovation firsthand, we invite you to view our demonstration video.   Thank you for joining us on this journey as we strive to make a meaningful impact in the realm of sustainable technology and environmental stewardship.   #DiskMantler #EWasteRecycling #Innovation

To view or add a comment, sign in

Explore topics