Sabio’s Post

Quick case study-Bridgerton Season 3 coming on Thursday!!! Netflix have been doing a wonderful task of making me ready to watch Bridgerton Season 3. See this post today on Facebook it has 10 000 💕, more than a thousand shares! In my keynote: How to make the horse thirsty. I speak about making clients long to do business with you. When we create practices to make our client's anticipate a product , a release or have a limited offer, clients will set time aside to buy it. Just a fine example of amazing marketing. I also love how they've found plenty behind the scenes videos, interviews and pre-launches at romantic locations like Verona, at Romeo and Juliet's balcony. When you do just that little more effort in marketing and sales your clients will chose to do business with you. Let me know if you are keen to book that keynote on influencing for sales and marketing teams. Well done to the amazing team at Netflix, Bridgerton and Shondaland, we can't wait! Photo credit as appears on The Netflix Community on Facebook, an advert for Bridgerton! #influence #marketing #sales #persuasion

🏈 Even NFL Teams Are Becoming Media Companies The Kansas City Chiefs are home to the biggest power couple in the NFL - Travis Kelce and Taylor Swift. And the Hallmark channel is the home of Christmas--filled with cheesy, endearing holiday films and series that millions of people watch every year. The Hallmark channel is now making a film called "Holiday Touchdown: A Chiefs Love Story," with the Kansas City Chiefs as a co-production partner. The holiday themed story will be about a Chiefs superfan falling in love with someone who works for the Chiefs, featuring appearances from coach Andy Reid and potentially Travis Kelce's mom. It's essentially a collab between two brands (Hallmark and the Kansas City Chiefs) to reach their respective audiences and drive overlap. Hallmark says, "this film will fuel the proven track record of viewership crossover between Countdown to Christmas enthusiasts and sports fans. In fact, over 50% of Hallmark Channel viewers also watched sports while the Countdown to Christmas was on air in 2023, making this film the perfect holiday occasion." This should help drive more consideration for the Chiefs and potentially expose them to new audiences from the Hallmark fandom. The two stakeholders are using content as a cultural vehicle to drive business results and bring together their respective communities. #nfl #kansascitychiefs #taylorswift #media #hallmark #entertainment #film

I took my daughter to Disney on Ice. And got a million dollar business lesson while I was there. After the show, she spots the snow cones and has to get one. About 50 other kids have the same idea, so we wait in line. Finally we're up. There's one option - a rainbow snow cone in a pink Little Mermaid cup. Sold. I pay $21 for about 97¢ worth of merchandise. Now pay close attention to the million dollar marketing mastery at play. Let's break down the 5 "premiums" at work. 1/ Scarcity No one else was selling snow cones at the arena. Jack up that scarcity premium. 2/ Packaging The snow cone came in a pink plastic cup. Chalk one up for the packaging premium. 3/ Brand The pink cup had a picture of a beloved Disney character on it. Toss in the brand premium. 4/ Location I bought the snow cone at an arena. Sprinkle on that location premium. 5/ FOMO There was a long line-up for snow cones. Give me a shot of that sweet FOMO premium. ______ Not every business can leverage every premium at once. But you can definitely hit 1 or 2. Maybe 3 if you get creative. And if you're a marketing beast like Disney, you crank out all 5. That's how you turn 97¢ of product into a $21 sale. #growth #marketing #brand

We sat down with Lawrence (Pete) McGuire, Jr., CMO at 1-800 Hansons, LLC to ask some very important questions. Like how has TV impacted your business? What type of brands should advertise on TV? And what is it like working with Marketing Architects? Lucky for us, Pete had some nice things to say. 😊 #Marketing #Testimonial

brandTALES 002: Unveiling the First-Ever Video Advertisement Today, let's journey back to a groundbreaking moment in advertising history – the birth of the first-ever video advertisement. On July 1, 1941, during a Brooklyn Dodgers baseball game, viewers witnessed a 10-second marvel by Bulova Watch. This iconic ad marked a pivotal moment, pioneering television advertising as we know it today. The ad featured a simple yet powerful display of a ticking clock, accompanied by the tagline "America runs on Bulova time." In those mere seconds, Bulova not only captured attention but set the stage for decades of creative and influential advertising to come. As we celebrate this milestone, let's reflect on the evolution of advertising and how these moments continue to shape our brand narratives today. Stay tuned as we unravel more captivating tales from the world of advertising history in our #brandTALES series! #AdvertisingHistory #BrandNarratives #MarketingInnovation #ThrowbackThursday #brandingstrategist #brandtales

Now if you can’t understand that your whole perspective is wack.

“Whatever you do, do it well. Do it so well that when people see you do it, they will want to come back and see you do it again, and they will want to bring others and show them how well you do what you do.” – Walt Disney I couldn’t have said it better myself! When it comes to business, choose what you do well and let the world marvel at your abilities! 🤯 You do you, boo. Your clients will find you. 😘 Struggling to focus on what you do well? Drop a 🚨in the comments and the Sales UpRising team will reach out to you to set up a 1-2-1 convo with Katie Nelson, CEO and Founder of Sales UpRising. #SalesUpRising #businessquote #bizquote #businesstips #bizcoach #doyou #WaltDisneyquotes #Disneyquote

Disney sold ads for a hefty sum of $1.7 million to $2.2 million for a 30-second spot during the Oscars. But did anyone pay attention to the commercials? I certainly didn't, except for Larry Bird in the attic. The last time I watched the Oscars was when Dana White's Power Slap was on stage. It begs the question, how can we improve our connections with viewers and fans? At Dropt, we have some ideas, but we'd love to hear yours. How can we make an impact beyond just selling inventory. #Oscars #Advertising #Marketing #Connections #Viewership

I grew up watching old Disney cartoons and movies, and there's no doubt how deeply connected you feel with your childhood memories and things. Donald Duck is one of them; Disney celebrated 90 years of Donald Duck in a truly iconic way. But here's the thing: 𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗵𝗼 𝗸𝗻𝗼𝘄 𝗵𝗼𝘄 𝘁𝗼 𝗺𝗮𝗸𝗲 𝗺𝗼𝗻𝗲𝘆 𝘄𝗶𝘁𝗵 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝘀 𝗮𝗿𝗲 𝘄𝗶𝗻𝗻𝗶𝗻𝗴 𝘁𝗵𝗲 𝗴𝗮𝗺𝗲. Disney understands the pinpoint desires of their audience. They knew that people like us would be there for this event to enjoy our childhood icon, so they turned it into a lucrative sales opportunity. And there's nothing wrong with that; in fact, it's the best marketing strategy to capture your users' attention. Emotional marketing—the more emotion you infuse into your campaign, the more likely it is to go viral and succeed. Disney not only celebrates this iconic anniversary but also generates substantial sales through smart marketing tactics. You can do the same, just focus on emotions of your cunsumers!

Hey Bass Pro Shops - the letter “B” is important, don’t you think? What would your brand name look like without the letter “B”? It’s important to check spelling! Find out how a typo can ruin a TV ad campaign, on this episode of Wrecking Ball's “What Not To Do”. #advertising #tvcommercials #brand #failure #typo #bassproshops #getwrecked #digitalagency