Saffron Brand Consultants’ Post

In the realm of advertising, few phenomena are as powerful as the cult brand. We conduct a deep dive in our latest Brainfood session into iconic campaigns that evoked strong loyalty. #TurnHeads #cultcampaigns

Discover more about marketing stunts and their power through case studies showing how leading brands, including KFC, Uber, Taco Bell, and McDonald's, use stunts as a creative tactic to generate attention, awareness, and engagement. #ThinkMarketing #MarketingStrategies #BrandAwareness

The recent brand partnerships, such as the Deadpool-Wolverine crossover and collaborations between Heinz and Heineken, illustrate a dynamic shift in marketing strategies. These high-profile alliances not only boost brand visibility but also create compelling narratives that captivate audiences. By blending popular culture with established brands, these campaigns set a new standard for engaging and impactful marketing, showcasing the power of strategic collaborations in enhancing brand appeal and driving consumer engagement. #BrandPartnerships #MarketingCampaigns #Deadpool #Wolverine #Heinz #Heineken #StrategicAlliances #MarketingInnovation #CrossBranding #ConsumerEngagement #BrandVisibility #MarketingTrends #CreativeCampaigns #BrandNarratives #EngagingMarketing https://lnkd.in/eQ88S24A

Boldness is a result of creativity and commitment, both necessary to capture long-term attention. Brands that channel boldness as a reflection of their core values are more likely to stand out, as it helps them build a stronger identity. Hesitation is natural, but it shouldn't hold brands back from developing strategies that challenge conventional ideas. #Marketing #CreativeMarketing #MarketingStrategy Gymbox Oatly

The magic of Wicked extends far beyond the screen! This highly anticipated movie has sparked unique brand collaborations, uniting major names across industries. From Shark Beauty’s limited-edition FlexStyle to Stanley’s sold-out tumbler collection, brands are tapping into the cultural power of Wicked. Dive into our article to explore how entertainment-driven marketing influences consumer behavior. #EntertainmentMarketing #BrandPartnerships https://bit.ly/40sP03X

An important reminder for us marketing professionals: In the era of virality and meme culture, it’s key for us to remember the value in being selective... A.K.A. “Being memorable doesn’t mean being everywhere.” While I can sympathize with brands who want to be a part of the conversation, less is more when it comes to social. The stories that win are often the ones that come from a distinct pov, and are not easily swayed by the rapidly changing trend cycle. Let's keep this in mind as the holiday season approaches! I.e. do not jump on every trend that you see. Just because you can, doesn't mean you should! (Read More: https://lnkd.in/eCjszKB8 )

Great article from one of our founders, Don Strom, exploring the impact on brands when they choose pop-ups vs. long-term activations.

They key to brand awareness? Make your brand UGC-able 🤳 In a world of content capturing, there are endless opportunities for modern day product placement in the Instagram feeds and TikTok photo dumps of consumers. While I love a Blank Street pistachio latte, it was their aesthetically pleasing branding on my takeaway cup that led me to centre their product in my camera roll this week (and now my LinkedIn… and probably TikTok and Instagram too…) In fact, it’s through UGC that I first discovered Blank Street. Before the current wave of viral blueberry matcha videos, a mutual of mine on TikTok often had a Blank Street cup in the background of her weekly roundup photos ☕️ This quiet brand affiliation was enough for me to make my first purchase at Blank Street when looking for a cafe to get a morning latte from during a work trip to London. I saw their branding, thought of my mutual (who has fabulous taste) and became a customer! If you’re reading this thinking “well my brand doesn’t sell physical product” don’t worry - that’s what merch and in-person marketing activations are for! 👜 Have you ever found yourself accidentally promoting a brand? ————————————————- Hi there! I’m Ella Fradgley, the marketer with heart 👩🏻💻🩷 I use my experience in the arts and youth work to create engaging and accessible communications. 💌 I’m available for work! Contact me at ellafradgley@gmail.com #marketing #UGC #contentmarketing #socialmediamarketing ID: A photograph of a ‘Blank Street’ coffee cup taken against a background of greenery and blue skies.

If you want a little insight into how we think and apply that perspective to premium and luxury brands then read Matt Ferebee's article in Advertising Week.

Marketers dream of having their product go viral, but what happens when it does? Without a plan, it can be harmful to your brand. You may not be able to meet demand, and the next viral sensation could come along and replace you. So, how do you build on going viral? Take a lesson from Stanley, who saw a 200% increase in sales on its Quencher product year over year after it went viral on TikTok. Stanley had a plan in place and was able to act on changing trends, connect with both existing and potential customers, and stay committed to their core principles of form, function, and design. Read the full article on how Stanley sustained its sales growth on the product and learn more about how to make the most of going viral. Link in the comments. #marketing #viralmarketing #salesgrowth #retailmarketing #tiktokmarketing