Sagaform AB’s Post

A few days ago, we tuned into a conversation hosted by Landor's Anna Kohl, Global Strategy Director and Tristan Macherel, Executive Creative Director with guest, Wael Jabi, Global Head of Marketing and Communications at KitKat; and what an insightful conversation (Thank you all). We listened so you don't have to (well, not for long anyway), tap the link in the comments for our notes on the shift from storytelling to creating a brand 'vibe,' to the idea that Gen Z is your marketing department, the landscape is evolving fast and we all need to pay attention. 👇 Link below!

Launching something new? Here’s a thought: it's not just about what you’ve built, but how you share it. Imagine having a conversation, not a sales pitch. Your words can make all the difference. It’s about connection, not just conversion. Like catching up with an old friend, not convincing a stranger. Our approach? We dive deep, beyond the surface. It's about understanding what really matters to your audience. Their hopes, their fears, their dreams. And then, talking about what you’ve created in a way that truly speaks to them. Think of us as your storytelling partner, transforming your launch into a heartfelt conversation. Curious to craft a message that feels genuine and resonates deeply? Let’s chat. Your story deserves to be heard.

In a second collaboration with my daughters, we dissect what an awful lot of people say they can do – storytelling – but actually can't because they overthink it. As it's simple enough not to need overthinking. There's a problem. We go on a journey to find a way to solve it. We solve it. We see a more positive, golden future. The end. So next time you're about to pitch a campaign, please bear this in mind. Brilliantly simple is brilliant. Complicatedly brilliant is complicated.

In PR, just like in life, it’s all about overcoming challenges with the right strategy and timing. As we celebrate Dussehra, we’re reminded that with clear communication and a well-planned approach, no obstacle is too big to conquer. 🏹✨ Wishing everyone a victorious Dussehra! Let’s continue to craft stories that inspire, influence, and win hearts—together. #HappyDussehra #GreyCellPR #PublicRelations #Storytelling #Triumph #PRstrategy

Do you prefer storytelling or straight-to-the-point posts? Both can work. Both can miss the mark. Recently, I posted a quick tip. Just 10 lines. No fluff. It flopped. The next day, I told a story. A challenge I faced. How I overcame it. It took off. Comments poured in. Here’s what I learned: ↳ Stories make people feel. ↳ Short posts make people think. ↳ Mixing both keeps things fresh. → Some days, clarity wins. → Other days, connection wins. The key? Test both. Some days, I share a story. Other days, I get to the point. The key? 𝘒𝘯𝘰𝘸 𝘺𝘰𝘶𝘳 𝘢𝘶𝘥𝘪𝘦𝘯𝘤𝘦. Are they in a rush? 𝘒𝘦𝘦𝘱 𝘪𝘵 𝘴𝘩𝘰𝘳𝘵. Are they looking for depth? 𝘛𝘦𝘭𝘭 𝘢 𝘴𝘵𝘰𝘳𝘺. One isn’t better than the other. 𝗜𝘁’𝘀 𝗮𝗯𝗼𝘂𝘁 𝗯𝗮𝗹𝗮𝗻𝗰𝗲. 𝗣𝗦: What type of post grabs your attention? Storytelling or straight-to-the-point?

Could you be overwhelming your audience? How do you communicate what you do to potential clients and customers? I know I’ve gone too deep into the weeds. So, here’s an easy formula I learned from StoryBrand to create the perfect one liner: Problem-> Solution->Result If you solve a lot of problems go with the biggest, but have one liners for the other problems you can solve. Try this today and see how it works. #storybrand #donaldmiller #communication #storytelling K'Lee Terrazas

✨ Want to stand out in sales? Master the art of storytelling! When you share relatable success stories, you can illustrate the value of your product without coming off as overly salesy. People connect with stories—make them see themselves in your narrative. What’s a memorable story you share with prospects? Let’s exchange ideas! 📖 

Let's get personal... In a digital era, authenticity is everything! Here's how to elevate communication and stand out: 📝 Craft Genuine Notes: Personalize, don't template. 🤝 Authentic Outreach: Ditch generic messages. Connect on a human level. 📖 Compelling Storytelling: Share real experiences. Engage with personal narratives. 💡 Human-Centered Solutions: Put people first. In a world filled with screens, let's make our interactions count! #Authenticity #PersonalTouch #HumanConnection

Every great idea has the power to inspire, connect, and transform. But too often, the brilliance of these ideas gets lost in translation. It’s easy to get overwhelmed by the complexity of what we want to say—and even easier to lose sight of the heart of the message. That’s why Echochar was born—to bring clarity, creativity, and impact to the ideas that matter most. Echochar is here to help turn your concepts into stories that are simple, engaging, and unforgettable. We believe that great stories have the power to create real connections and spark change. With every project, we aim to make sure your voice isn’t just heard, but truly felt. Whether you’re a brand, a thought leader, or someone with a vision, we’re here to help you share your story in the clearest, most powerful way possible. Let’s make your ideas resonate. Let’s tell your story with purpose.

Ever wondered why some founders captivate while others fade into obscurity? Your answer lies in storytelling. Great founders don't just present facts; they weave narratives that resonate. They tell stories about their journey, the challenges they've faced, and how they overcame them. This isn't just about bragging rights. It's about creating a connection. It's about making their mission relatable, their struggles human, and their vision clear. When people understand your story, they become invested in your success. That's how loyalty is built. So, if you want to stand out, start with your story. Make it authentic. Make it compelling. And most importantly, make it yours. Want to learn more? Visit thefounderscript.co and let's talk.