Sage Growth Partners’ Post

Mastering healthcare marketing goes beyond strategy—it's about connecting with diverse audiences with varied backgrounds, building and maintaining trust and delivering value to everyone in your audience, all while remaining compliant. Not always an easy balance to maintain! We're not new to MedTech marketing; our experts have been working with hospitals and research clinics, device manufacturers, software developers and medical experts for years. We review some essentials to getting that delicate balance to medical marketing in depth in our latest post at the Kuno blog >> https://bit.ly/41hA4Gr

"In healthcare, health tech, biotech, or life sciences, tailor-made experiences mean leveraging data, advanced analytics, and AI to create highly personalized content to show your service, solutions, or product meets each client’s unique needs. This approach is crucial in creating meaningful engagements, fostering loyalty, and driving conversions by making every interaction feel like that content was tailor-made for them." - Laura Hill, Marketing Manager HealthIT Answers shares Laura Hill's blog "Top 10 B2B healthcare marketing must-haves for 2024", featured on Healthcare NOW Radio. Check it out here: https://hubs.ly/Q02qD0hW0

I’ve seen how powerful marketing and communications can be in healthcare, not just for promoting services but for truly enhancing the patient experience.  When these functions work hand in hand with operations, we can break down barriers to care and create a patient-first culture that everyone in the practice embraces.  It’s rewarding to see how this approach helps patients feel more supported and drives real growth and lasting impact. #Marketing #Communications #Healthcare https://lnkd.in/efUKbjEE

🔍 Navigating the B2B healthcare landscape 🔍 For healthcare tech firms, reaching decision-makers requires more than traditional marketing. Our new blog explores strategies for connecting with hospitals, clinics, and networks in a digital-first world: https://bit.ly/3O87Whf

Most marketing advice is worse than useless for specialists. It's actively harmful. I realized this after watching dozens of talented specialists struggle with generic marketing strategies that work beautifully for primary care - but fail spectacularly for specialized practices. The fundamental difference? The shape of trust. Primary care marketing is about building broad, initial trust. You need people to believe you're competent and caring enough for that first visit. This is what most marketing advice optimizes for. But specialist marketing requires transferred trust. Your potential patients already trust someone else (their primary physician) who needs to trust you. It's a completely different game. This changes everything: • Content marketing? Less about patient education, more about physician education • Social proof? Cases studies for referring doctors > patient testimonials • Network building? Focus on medical conferences > community events • Digital presence? Physician portals > patient portals The specialists who thrive aren't the ones with the best patient-facing marketing. They're the ones who understand they're really in the business of building professional trust networks. I've seen specialists waste years and fortunes on beautiful websites and patient engagement campaigns while ignoring the real lever: becoming the doctor that other doctors trust. Think of it this way: Primary care marketing is B2C. Specialist marketing is B2B2C. What's the most counterintuitive marketing lesson you've learned in your field? #Healthcare #Marketing #BusinessStrategy #MedicalPractice

We launched a brilliant medical device and almost sank the company. Thinking back to my time in sales and marketing in medical devices, I remember the many mistakes we made in our efforts to stand out in a crowded market. We invested heavily in traditional marketing tactics, confident that our innovative products would naturally draw attention. And our team did a great job executing the plan. We participated in numerous trade shows, ran extensive ad campaigns, and ensured our brochures were in every healthcare professional’s hand. But after 12-18 months, we noticed a troubling trend: despite all the noise we were making, our products weren’t standing out. The consequences were severe—the company took a downhill turn, edging closer to bankruptcy despite having an excellent product. The problem? We were blending into the crowded marketplace, lost among countless other medical devices vying for the same attention. It dawned on us. Our potential clients—busy healthcare professionals—were overwhelmed with information. They needed clear, concise, and compelling reasons to choose our products over others, not just more noise. Looking back, here’s what I would do differently now, given my marketing knowledge from running an agency: Shift from Events to Digital Creative Content: We should have reduced our focus on expensive trade shows and traditional events. Instead, we should have invested in high-quality digital creative content that could reach our audience where they spent most of their time—online. Embrace Multi-Channel Campaigns: We needed to develop multi-channel campaigns that not only showcased our products but also provided valuable insights and information. These campaigns should have taken the sales process online, creating a seamless and engaging experience for our potential clients. This approach allows for more meaningful engagement with healthcare professionals, providing them with the information they need, when and where they need it, without the noise. And it works. Today, using these strategies, the right clients—those who truly value innovations—take notice. Maybe traditional marketing is the right strategy for your business. But it’s essential to understand where the people who need your medical products the most are looking and how they prefer to engage. // This was one of the many lessons I learned the hard way. That's why I launched AGENCY: to learn from the very best around me and share proven strategies used by market-leading companies, both outside and inside medical. In our new resources, we share these successful strategies to help medical devices, med tech, and pharma avoid similar pitfalls. Check them out: 📧 Sign Up for Our Newsletter / Webinars / Podcasts or Free 1:1's here: 👉 https://lnkd.in/efaDqMZA Btw, yes, we really have made 1:1s free... for now. They are free plans, strategies, and advice for your challenges. #MedicalMarketing #Healthcare #MedTech #AgencyLife #MarketingStrategy

Just imagine the success you could achieve for your business with a trusted marketing partner ✨ This is the sign you've been waiting for 🪧👍 #marketing #businessgrowth

In healthcare, building strong, personalized patient relationships is essential. This latest case study from RRD showcases how a leading brand enhanced subscription engagement using innovative direct marketing techniques. Imagine transforming routine touchpoints into meaningful connections—this approach achieved that and more, driving not only engagement but also long-term loyalty. For healthcare marketers, this study is packed with insights on leveraging tailored messaging and strategic outreach to boost retention and satisfaction. Learn about it here: https://lnkd.in/guPGEukr

Need to check the health of your healthcare marketing? Read this first.

Navigating the healthcare industry is a challenge—especially when it comes to marketing effectively without compromising your values. Chief Outsiders offers fractional marketing and sales executives who bring deep healthcare expertise directly to your strategy—helping you: ✔️ Avoid costly mistakes ✔️ Maximize growth impact ✔️ Engage flexibly with no long-term contracts Ready to elevate your marketing strategy? 👉 https://bit.ly/4eQtryn #marketing #healthcare