SageNet’s Post

Transcript

Hi, I'm Courtney Radke, Vice President of Innovation at Sage Net, and we're here at Max 2024 witnessing the culmination of everything physical and digital making its way into the SEA store space. So innovation is in my title and it's what we're seeing here today. So from the screens you see behind me to the network driving it to the security pulling it all together, that's really what Max is all about. If you think of your convenience store from three, five, especially 10 years ago, it looked drastically different than it did today. It was all about coming in, creating a transaction. Now it's about coming in and creating an engaging experience for your customer. And how do you drive that experience consistently? Well, you have to make sure that the technology that you're bringing into your environments, the partners that you're working with and the security behind it is all working in tandem. So we've seen a lot of that innovation taking place at the show this week, a lot of things driving the connectedness of everything that we have. Technology ecosystems, if it's connected, it must be protected. And believe me, everything inside of a store is connected today. Well, I'm going to Canada's business and. Was approached by two people that are very close to now with the gumbo close friend Michael Taylor and so Zane Lyons who owned a company called Legends and they said what about doing the energy great you're not going nowhere over the years for having more energy than I probably should have one in their future holds our explaining the health benefits of drinking this as opposed to other energy drinks because of calories, sugar and etcetera, amount of caffeine. Next is usually very important show for us because we are serving both the fuel industry but also the convenience industry, what is growing. So we are kickoff conversations with global retailers and local brands and bringing those technologies to life in the store. Find out. It's important that the journey for both for the consumers but also for the employees is a friction as possible and that we can build an experience for both what is very beneficial for the retailer as well, but also is helpful for the consumer checking out. Easily and using technology in a way that is not for the sake of using technology, but helping the checkout process, helping the shopping process and create a good atmosphere. So the show's been great. It's been really nice to connect with a bunch of different people around the industry. We're here this year because we're looking to expand into this format. So the sea store, small format channel where everybody's at. We've done most of our growth. We started direct to consumer, then we went Trader Joe's. So we were branded in Trader Joe's, then built grocery Mass club. This is kind of that. Frontier for us, we talk about how do you try to get the best ingredients that you possibly can and do a snack turns into around 100 calories, 10 grams of protein for a really convenient on-the-go snack.