Sahil Wadhwa’s Post

The Shift Towards Local and Unbranded Products: What's Driving It? In a remarkable shift, more Indians, especially Gen Z, are gravitating toward unbranded and locally made products. According to Writankar Mukherjee's report for The Economic Times, this trend is evident across key categories like electronics and tech products, personal care items, and fast-moving consumer goods. Research by Counterpoint Technology Market Research reveals a significant increase in the sale of true wireless speakers, with a surge to 78% in 2023, compared to 48% in 2020. This is a clear indication that the consumer landscape is changing, with younger buyers showing a preference for locally crafted products. But it's not just about electronics. The demand for #natural and #ayurvedic products is also on the rise, driven by younger consumers. @Marico's MD and CEO, Saugata Gupta, notes this trend, emphasizing that companies are adapting by offering more natural options. Similarly, Anuj Poddar, MD and CEO of Bajaj Electricals Ltd, points out that as long as Indian brands meet the needs of younger consumers, there's less inclination to choose foreign brands. So, what are companies doing to stay ahead in this evolving market? Tarun Pathak, Research Director at Counterpoint Research, mentions that FMCG firms are leveraging famous personalities and athletes to attract more consumers. Additionally, companies are refining their strategies by focusing on producing more natural products. The shift toward local and unbranded products represents a unique opportunity for businesses to connect with a new generation of consumers who value authenticity, sustainability, and cultural relevance. It's a chance to build deeper relationships and foster brand loyalty by aligning with the values and preferences of today's audiences. At SkipLayer, we understand these changing dynamics and can help businesses navigate this new landscape. If you're seeking innovative strategies to grow your business, reach out to us at farah@skiplayer.in. We're here to help you find new, relatable ideas that resonate with today's audiences and expand your business in ways that matter. #ConsumerTrends #GenZ #LocalProducts #UnbrandedGoods #BusinessGrowth #Innovation #Skiplayer #BusinessConsulting #BrandStrategy #BusinessExpansion

Imagine being a customer and feeling a stronger bond with a brand after an enjoyable experience! Recently, I encountered such a moment, and it truly brought warmth to my heart. Envision this: You eagerly unwrap your package from #Aqualogica, a brand under Honasa Consumer Ltd., containing the skincare treasures you have eagerly anticipated. Amidst the excitement of discovering new products, you come across something unexpected—a sincere, cordial message. But it's more than just a message; it offers a glimpse into Aqualogica's dedication to making a positive impact. Their "Water for All" initiative resonates deeply. With each purchase on their website, #Aqualogica contributes to providing clean drinking water to communities in need. Through collaborations with organizations like the Watershed Organisation Trust (WOTR) , they're bringing about tangible change, ensuring access to safe water in remote areas of India. What truly strikes a chord is the genuineness behind that message. It's not solely about skincare anymore; it's about creating a meaningful difference in society. This experience led me to contemplate the rising expectations and standards of excellence in today's consumer landscape. It reinforced my belief in brands that go above and beyond to establish authentic connections with their customers. It is not just about selling products, it's about crafting experiences that deeply resonate and foster enduring loyalty. East India Retail Connect

With 35% of India’s population and a strong focus on authenticity, social impact, and innovation, Gen Z is shaping the future of consumer behavior. At Wahter, we're listening and evolving. Stay tuned — something made for Gen Z is coming soon! 🌟 #wahter #GenZ #ConsumerTrends #Innovation #FutureOfBrands

The beauty and personal care market in India is witnessing an exciting shake-up! Two major players are making bold moves to disrupt the industry, each with unique strategies that promise to reshape the landscape. 📊 Key Points : 1. The Indian beauty and personal care market is valued at $1.35 billion, with immense growth potential. 2. Tira's strategy focuses on combining online and offline presence with exclusive partnerships and advanced in-store tech. 3. Misbu leverages Zudio’s offline footprint to create organic demand and loyalty, emphasizing strategic product placement and stock management. As these two giants continue to innovate and compete, consumers are the ultimate winners, enjoying greater choices, better prices, and fantastic shopping experiences. The future of India's beauty market looks incredibly bright! 🌟 #BeautyIndustry #RetailInnovation #TiraBeauty #Misbu #RelianceRetail #Tata #MarketDisruption #CustomerExperience #RetailStrategy #IndiaBusiness Feel free to connect and share your thoughts on these exciting developments! 🚀💬 Follow For More Updates Like This ! Abhimainyu Das Dhruba Sarma Ankur Goswami

Check Out my recent work for TrendingCut!

Our 5th Panel Discussion, ‘Mastering the Market: Transforming Insights into Growth Opportunities’, is now live! Dr. Hitesh Bhatt from RAI joins as moderator, alongside Abhinav Midha, Vice President - Sales, GoKwik, Dr. Shashank Sinha, CEO, Drools India Pvt. Ltd., Mrunmay Mehta, CEO, WOW Skin Science, Nikita Prasad, Co-Founder & Head - Design, GIVA, and Stephen Jude Noah, AVP Leasing Retail, Prestige Group. Explore how leading experts are turning market insights into growth strategies. Shashank Sinha, CEO of Drools India Pvt. Ltd., emphasises that in the pet category, influencers include vets, breeders, and NGOs, distinguishing them from consumers. They created extensive content on pet health with insights from vets nationwide and focused on understanding the market. Drools India is now a leader in content digitisation and operational volume. Nikita Prasad, Co-Founder & Head of Design at GIVA , identified a market gap for daily wear jewelry between affordable fashion pieces and expensive options. Starting online, they gained valuable insights into consumer behavior and later expanded offline, now boasting 132 stores across India. Their focus on minimal design helped achieve a competitive price point. Mrunmay Mehta, CEO of WOW Skin Science, notes that India remains one of the lowest beauty consumers globally. The rise of e-commerce provided a key advantage, allowing them to turn an apple cider vinegar drink used for hair into a successful shampoo line. Since then, their growth has been unstoppable. Stephen Jude Noah, AVP of Leasing Retail at Prestige Group, emphasises their focus on every detail, from architecture to design, to ensure a successful retail environment. #BRS2024 #BengaluruRetailSummit #RAI

From Scepticism to Success: Building Trust and Growth Over a Power Lunch! When I first heard about Airattix, I was sceptical. Could a platform connecting unused spaces with people needing storage and parking really work? But data doesn’t lie. Researching urban cohorts in India’s metro cities and Dubai, I discovered an untapped market - urban dwellers facing storage & parking crunches and property owners eager to monetize idle spaces. With this insight, when I started working on this project with ADITYA KALE, CEO of AirAttix.com; we refined the branding & growth strategy. Airattix built a smart, sustainable, and secure ecosystem that’s redefining storage solutions. Today, it isn’t just solving a problem - it’s creating a movement. The trust we’ve built in this journey is best reflected in moments like our recent Power Lunch at the elite PYC Gymkhana Club, Pune. Aditya hosted me for an amazing meal (and yes, he took care of the bill - a gesture that speaks volumes, generally which works other way around in a Client-Partner relationship). This wasn’t just about the food - it was a reminder of: The trust a brand brings in. The value we bring to the growth. The relationships that make collaboration so fulfilling. AirAttix is on track to revolutionize luggage and parking storage and aiming to impact 1M+ by 2026 end, expanding their locations in Dubai & Nepal alongside India. Being part of this journey as a partner has been an honor, and I can’t wait to see what’s next! A special thanks to Anand Tatedji for his incredible vision, foreseeing AirAttix’s growth, and connecting the dots that brought Aditya and me to work side-by-side on this project. I must say Anandji’s vision into the future of this platform is a game-changer. #TrustAndCollaboration #GrowthJourney #PowerLunch #AirAttix #ConsultingInsights

Focussing on middle income groups for growth in India: Kenvue Manish Anandani, the Managing Director of Kenvue India and South Asia discusses Kenvue's approach to essential health, self-care, and beauty in India Read more: https://lnkd.in/d6_cZkgm #income #groups #growth #india

#Kiranastores, the national infrastructure of our country, are woven into the everyday fabric of our lives. Their survival is the key to maintaining the retail development of the country. These merchants have always depended on the informal economy for their working capital and lending needs. With consumers having a median basket size of less than ₹200 and shopping up to 3 to 5 times per week, it has become very important to help these small businesses survive the digitization era. Our goal is not only to initiate the use of technology to enhance business but also to ensure its sustained adoption over time. Ultimately, our larger objective is to integrate Kirana stores into the digital ecosystem, thereby enhancing their access to goods, capital, and a broader customer base. Leveraging our profound understanding of Kirana merchants’ needs, we are grateful to #Samhita for providing us the opportunity to assist these store owners in adopting lasting digital tools by way of a unique incentivized digital adoption programme. We strongly believe that such interventions are crucial for the numerous unorganized retailers The key driver of the impact and outcomes lies in the #Samhita team's ability and capacity to manage complex programs and execute them effectively at the grassroots level. They have excelled in selecting appropriate partners who align with their mission and enthusiasm, bridging connections among stakeholders capable of delivering results. Their robust feedback loops capture both quantitative and qualitative insights, and they possess the flexibility to incorporate real-world challenges and adjustments to refine their strategies as needed. We are thankful to #Samhita for choosing us as one of their partners for making an impact. Please find below a few snapshots from the “Revive Alliance – A Learning Report” published by Samhita showing the informal sector cohorts and the use cases served by the RGs comprising largely of small merchants and micro-entrepreneurs. Priya Naik #revive #womenentreprenuer #empowerment #snapbizz #philantrophy SnapBizz Cloudtech Pvt Ltd

🌟 From Struggle to Success: The Urban Monkey Company Story 🌟 In the competitive world of fashion, Urban Monkey India Company (UMC) faced its fair share of challenges. Limited resources and fierce competition made it tough to stand out. But with determination and creativity, UMC refused to back down. By focusing on unique designs, leveraging social media, and engaging with customers, UMC began to gain momentum. Slowly but surely, it made a mark in India's fashion scene, resonating with the youth culture. Today, UMC is not just a brand but a symbol of resilience and determination. With eye-catching designs and bold aesthetics, it has become a leading fashion brand in India. UMC's journey is a testament to the power of perseverance. It proves that with passion and creativity, any challenge can be overcome. Here's to Urban Monkey Company – a true inspiration in the world of fashion! 🐒👕 If you want to make your brand like Urban Monkey India Company, hire Professionals/Expert from Sooprs.com and Grow your business to the next level. Post your Requirement today: https://lnkd.in/gKBxc53z #UrbanMonkeyCompany #FashionSuccess #Resilience #Inspiration #sooprs #digitalmarketing #urbanmonkeyindia #socialmediamarketing #sharktankindia Ashneer Grover Aman Gupta LinkedIn