SAI TARUN CIVIL LEO’s Post

McDonald ✨✨ “Happy meals”really make me happy. Just like McDonald’s burger and fries its ads are also mouth watering and smell delicious 😋.Wondering?? How an ad can be so ??🙄 It really happened in McDonald recent ad campaign. About the company : It is a fast food American franchise which is founded in California on 1940. It has a web of network in around the world having 41822 restaurants. The company also indulges in the business of real estate. #Mcdonald #restaurants #foodchain #franchise About the ad campaign : McDonald ran an ad campaign using blank red and yellow billboards. They did not use the logo and name of the brand. Just have a look. Below is the ad 🔥 Highlights : Smell of a brand creates emotional memories in the minds of customers same as logo and name of brands do. For a brand, its smell is a precious asset to attract customers( specially in food and fragrance industry ) It’s not always necessary to use logo and name of a company to promote a brand. #creativeads #smellofbrand #marketing

Are you confusing your product's Point of Parity as a Point of Difference? What do I mean? Imagine Burger King's old slogan "have it your way." When McDonalds introduced the ability to customize your order, the point of difference that BK was touting became nothing but a minimum standard for their corner of the fast food market. The point of parity was "customization" the point of difference was... hmmm bye bye stock price. Take a look at your competitors and make sure that you are explaining clearly that your products meet all of the requirements for purchase consideration AND THEN add why people should buy yours over the other guys. Be deliberate with your images and product description and be sure that you are bringing as much attention to the points of true difference that your product has over the competition. #useyourdegree #marketingtips #marketinglanguage #advertising #advertisingtips #marketingadvice

💡 Taco Bell’s ‘Think Outside the Bun’: A Marketing Masterclass In the mid-90s, Taco Bell redefined the fast-food industry by embracing its unique identity. Through its “Think Outside the Bun” campaign, it shifted the narrative from burgers to tacos, carving out a distinct niche in a crowded market. Key Takeaways: ✅ Differentiate or Die: The campaign proved the power of uniqueness. ✅ Humor Sells: Quirky and relatable ads made it memorable. ✅ Know Your Niche: Celebrating your strengths always resonates. 💬 Your thoughts: How can brands today “Think Outside the Bun”? #MarketingMasterclass #BrandDifferentiation #TacoBellInnovation

This is the definition of clever co-branding collaboration. Instead of reinventing the wheel, McDonald's is smart to connect consumers with an established fan favorite. Looking forward to seeing fresh ads for these sweet 6-packs of sugar soon. #CoBranding #BusinessCollaboration McDonald's Krispy Kreme TheStreet Veronika Bondarenko

The Power of Branding: How McDonald's and Chick-fil-A Make You Crave their Food Ever wondered what makes you crave McDonald's fries or Chick-fil-A sandwiches? 🤔🍟 In our latest video, we dive into the secret sauce behind their irresistible brands and how they keep you coming back for more. Discover the power of branding and how it shapes your cravings! 🍔🍗 #BrandingMagic #MarketingSecrets #CraveWorthy

KFC – FCK! A Bold Move or a Brand Misstep? In 2018, KFC faced a crisis in the UK—a chicken shortage that forced the temporary closure of several stores. 🐔 Rather than shying away, KFC took a bold approach to address the frustration of their customers. Their response? A full-page ad with the headline: “FCK”. Yes, they rearranged the letters to express the shared frustration in a way that caught everyone’s attention. But was it the right move? Some applauded KFC for owning up to the crisis with humor and honesty. It was memorable, unexpected, and got people talking. Others, however, felt the use of the F-word was inappropriate for such a widely recognized brand. Regardless of where you stand, KFC’s "FCK" ad is a perfect example of how brands can take risks to stand out, especially in tough times. 💡 The lesson: Sometimes, a bold apology or unconventional approach can humanize a brand and connect with audiences on a deeper level. But be prepared for mixed reactions! Would you take this approach if your brand was in crisis? Let me know what you think in the comments! P.S. Don’t forget to share this post if you found the story interesting ♻️

McDonald's took the scratch out of ‘Scratch n’ Sniff’ and went rogue. 👃🍟 These logo-less billboards are popping up around the Netherlands and putting off an oh-so-familiar scent. That’s right – These advertisements literally smell like food from McDonald’s. Igniting your senses to remember the delicious fries you’re probably (always) craving or those fond memories of the Happy Meals you had growing up. How is this possible you ask? Employees place a tray of fries, actual McDonald’s fries, INSIDE the billboard for the smell to then be sucked up by a ventilation system and expelled for passerbyers to sniff. It was only a matter of time before our other four senses were used against us. Now, let’s see if McDonald’s sales actually rise! 📈 Read more about it from the New York Post: https://lnkd.in/dKzY82ys #McDonalds #Advertising #Innovation #MarketingInnovation

Every frame tells a story! Loved how McDonald's "My Favorite Restaurant" campaign transcends typical fast food ads. It's not just about burgers and fries; it's about capturing moments and evoking feelings. From serene dinners at sunset to the unexpected backdrop of a car wash, these visuals link memorable experiences to the brand, weaving nostalgia into every scene. Great marketing doesn't just sell; it connects on an emotional level, transforming everyday moments into lasting memories. #mcdonalds #brandstorytelling #branding

Max vs. McDonald's? My friends know I'd choose Max every day – their fries are simply next-level! Last week, McDonald's opened a new location in Stockholm. Right across one of Max's. And most people would consider this a threat. But it reminded me of an old marketing truth. When there’s only one burger shop in town, people ask themselves: "Do I want a burger or not?" But when there are two burger shops? The question becomes: "Which burger do I want?" The takeaway? Competition doesn’t just threaten your business – it can grow the market! Instead of debating if they want a burger at all, consumers now start comparing. When more players enter, the focus moves from "if" to "which one." It’s not about eliminating competition – it’s about positioning yourself as the right choice. Do you agree?

10 years ago today, Taco Bell went viral. Taco Bell hired every person (25 to be exact) they could find with the legal name Ronald McDonald. Why? To promote their new breakfast wraps. This ad got everyone talking about Taco Bell's new breakfast wraps. Why target McDonald's? At the time, McDonald's owned 31% of breakfast business. Where breakfast accounted for 4% of Taco Bell's sales. They wanted to change that. Today breakfast makes up about 6% of Taco Bell's sales, compared to about 25% of McDonald's sales. Was this ad from years ago the driving factor? Who knows, but it was definitely a genius concept. 🔔 Follow Brendan Cox for more marketing content. 🔄 Share this post to spread the word with your network! #advertising #marketing #viral