Salem Pack’s Post

Thrilling news from Packaging News! On the 10th of October, during World Sight Day 2024, advancements in accessible technology were highlighted by the Royal National Institute of Blind People (RNIB). The charity emphasised the increasing use of accessible QR codes, which allow blind and partially sighted consumers to access product information through scan-and-listen technology. This innovation has been adopted by leading brands like Unilever, Nestlé, and Kellanova, enabling greater independence for those with sight loss. Unilever, in partnership with RNIB, has rolled out these QR codes across 35 brands and 25 markets, including popular household names like Persil, Dove, and Knorr. Similarly, Kellanova has integrated NaviLens, a code that reads aloud label information, across two billion packs of Kellogg’s, Pringles, and other products. At Wisden Packaging, we’re thrilled to see such progress in making packaging more inclusive for everyone. The use of accessible QR codes is a major leap forward, ensuring that blind and partially sighted individuals can access product information as easily as anyone else. We believe that inclusivity in packaging should be a standard, and the collaboration between RNIB and major brands sets an inspiring example for the industry. We’re eager to see more brands embrace these technologies to make products accessible to everyone. After all, inclusive packaging isn’t just a trend; it’s the future of design. What do you think? Should more brands follow this lead? Let us know your thoughts below! 👇 Link to the full article: https://lnkd.in/dXU6bk2R #Accessibility #Packaging #Innovation

Center Fresh has become a staple in the hearts (and mouths) of millions, thanks to its forward-thinking product evolution, expansion across new distribution channels, and clever use of humor in its marketing campaigns. As markets shift, staying ahead requires a strategic refresh in approach to remain relevant and captivating. Is your brand ready for a refresh? 🤔 Looking to boost your market share through innovation and a more expansive reach? Let’s craft a strategy tailored to your business! DM us or visit www.neonwingsmarketing.com to get started. #MarketingSuccess #CenterFresh #Innovation #BrandStrategy #HumorInMarketing #ProductDevelopment #DistributionGrowth #DigitalMarketing #NeonWingsMarketing

Goodluck to all the brands that have entered this year's #POYSA Consumer Survey of Product Innovation. #Kantar is honored to be running this survey for yet another year for #POYSA. And we looking forward to helping current and future clients on their innovation journey. #KantarMarketPlace

Caring has a multidimensional impact, and being conscious about it allows us to “invest/consume” to create a world we want in our future

Who attended the #CasualDiningShow2024 in London this week? What an inspiring experience! The show was brimming with innovative ideas and thought-provoking discussions that are shaping the future of the FMCG industry. A recurring theme throughout the event was the shift in mentality towards business growth. It’s not just about products anymore; it’s about having a clear set of values that drive innovation and connect deeply with consumers. One of the standout talks was from Good Food Talks, who were nominated for the Innovation Challenge awards and developed an app to make menus accessible to the visually impaired without imposing high costs on retailers. With over 2 million visually impaired people in the UK and less than 2% reading Braille, traditional Braille menus just don’t cut it. Their app removes this barrier, making dining experiences more inclusive. A fantastic example of consumer-centric innovation! Another game-changer is Minor Figures, who have created a new dairy milk alternative product, that reduces the carbon footprint by removing water from the product. This not only addresses environmental concerns but also solves practical issues like fridge space and storage. Their deep knowledge of the coffee industry shines through in this innovation, making it both sustainable and commercially savvy. Truly customer-focused! It’s clear that the future of FMCG lies in understanding consumer needs at a deeper level and delivering value-driven solutions. Well done to all the speakers and innovators for their dedication to pushing boundaries and making a difference! 👏 #CasualDiningShow #Innovation #FMCG #ConsumerCentric #InclusiveDesign #Sustainability

Energised from today’s keynote at Anuga FoodTec on ‘Traceability & Transparency: Brands on a Mission’, led by Solène Limongi from Innova Market Insights. I’m captivated by the headline opportunities laid out for our industry. Demand for Transparency: Honesty and transparency are not just trends; they’re now core to consumer loyalty. Recognising this, brands can lead with authenticity, making a genuine connection with consumers who prioritise open communication. Trust is Key: In a landscape where trust is paramount, it’s evident that the current state of trust is not just a challenge but an opportunity for better communication and deeper engagement with consumers. Positively Imperfect: Embracing imperfections and sharing genuine struggles can paradoxically enhance a brand’s trustworthiness. It’s about being real in a way that resonates with the consumer’s own experiences. Simple and Clear: The call for simplicity in messaging couldn’t be louder. Consumers crave clarity and brands that deliver straightforward, jargon-free information will stand out. Power of Storytelling: Finally, the power of storytelling is an incredible tool for brands. It’s about weaving the facts into narratives that engage, inform, and inspire action, fostering a connection that goes beyond the product. Each of these opportunities points towards a future where transparency is not just a buzzword but a business imperative. I’m eager to connect with like-minded professionals here at #AnugaFoodTec who are ready to turn these insights into action. Let’s lead the charge in building a trust-rich consumer landscape. #SupplyChainInnovation #BrandTrust #ConsumerTrust #StorytellingInBusiness #SupplyChain #Transparency

In the dynamic landscape of 2024, iconic brands emerge as pillars of innovation and influence. Anticipating the year ahead, attention turns to the "Top Iconic Brands to Watch." These industry stalwarts promise to captivate, inspire, and shape the trajectory of global commerce in the coming year. Please click the full article to read here: https://lnkd.in/duef4Ykj #GoGreenWarehouses #AgriTechInnovation #SustainableAgriculture2024 #AgritechStartupIndia #CollateralManagementSolutions #AgriculturalValueChain #EcoFriendlyWarehousing #AwardWinningAgriTech #FarmersFirstFinancialAssistance #AgricultureLogisticsRevolution #TrustedAgriSolutions #GreenStorageSolutions #InnovativeAgriWarehousing #EmpoweringIndianFarmers #NationwideAgritechNetwork #GoGreenInitiatives #FPOSupport

Quality is not just a goal; it’s a way of life at Parnami Group-Logistics. This year, we celebrated World Quality Day at the Reckitt Warehouse with enthusiasm and a deep commitment to maintaining excellence across all our operations. Through interactive sessions and insightful discussions, our team came together to reflect on the importance of quality in every aspect of our work. The event showcased our dedication to delivering world-class solutions while fostering a culture of continuous improvement. At Parnami Group-Logistics, quality isn’t an occasional focus—it’s a cornerstone of our mission. It drives us to innovate, excel, and exceed the expectations of our clients and partners every single day. As we continue this journey, let’s remember: quality isn’t just a standard; it’s a mindset that propels us forward. Here’s to creating a legacy built on trust, reliability, and excellence. Together, we rise—ensuring quality at every step. #WorldQualityDay #QualityMatters #OperationalExcellence #ParnamiGroup #CommitmentToExcellence #ContinuousImprovement #Innovation #SupplyChainExcellence #LeadershipInQuality #LogisticsWithCare

In the dynamic landscape of 2024, iconic brands emerge as pillars of innovation and influence. Anticipating the year ahead, attention turns to the "Top Iconic Brands to Watch." These industry stalwarts promise to captivate, inspire, and shape the trajectory of global commerce in the coming year. Please click the full article to read here: https://lnkd.in/duef4Ykj #GoGreenWarehouses #AgriTechInnovation #SustainableAgriculture2024 #AgritechStartupIndia #CollateralManagementSolutions #AgriculturalValueChain #EcoFriendlyWarehousing #AwardWinningAgriTech #FarmersFirstFinancialAssistance #AgricultureLogisticsRevolution #TrustedAgriSolutions #GreenStorageSolutions #InnovativeAgriWarehousing #EmpoweringIndianFarmers #NationwideAgritechNetwork #GoGreenInitiatives #FPOSupport

A brand needs a beating heart - a clear mission and values - to truly resonate and connect. Check out our Brand Advisory Team’s first publication Profit X Purpose to see how purpose drives impact. Take a moment to read it when you can.