SalesPOP!’s Post

2024 was next level at Elevate—from major wins to driving real impact for our amazing clients. Here’s a look back at the interviews, earned media hits, and milestones that made this year one for the books. Here’s to even bigger things in 2025! #clientspotlight #clientwins #yearinreview

𝗧𝗵𝗶𝗻𝗴𝘀 𝗜 𝗵𝗮𝗱 𝘁𝗼 𝘂𝗻𝗹𝗲𝗮𝗿𝗻 𝗳𝗿𝗼𝗺 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴, 𝘄𝗵𝗲𝗻 𝘀𝘁𝗮𝗿𝘁𝗶𝗻𝗴 𝗺𝘆 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 • How to NOT conduct 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗶𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄𝘀, if you want real feedback on your solution’s value  • How to NOT go crazy on 𝘀𝘁𝗮𝗰𝗸𝗶𝗻𝗴 𝗵𝘆𝗽𝗼𝘁𝗵𝗲𝘀𝗲𝘀 after hypotheses, if you don’t want to build a business based on just theory with little evidence to back • How to NOT make decisions solely based on 𝗱𝗮𝘁𝗮 - most times, the data doesn’t exist. Even if they did, it only tells half the story 💭 What are some other things you think should be added to this list? 

The most valuable customer insights often come from the most unexpected places 🗺️ While a clear research goal and interview guide are important, some of the most valuable insights come from simply letting customers talk! Here's what I've learned about getting the most from customer interviews: 1️⃣ Start broad, then zoom in on specifics. 2️⃣ Stay flexible and follow interesting tangents. 3️⃣ Focus on past behaviors, not future intentions. 4️⃣ Allow for silences - they often lead to deeper insights. By truly understanding your customer's world, you can uncover insights that will shape your product strategy. What's one customer insight that completely changed your product strategy?

The end of the year means one thing: It's time to update your customer persona! Here's how: → Gather any new insights you've had about your customers → Schedule 1-2 interviews over the next 2 months → Ask the right questions (see carousel!) → Adjust your customer persona doc → Share it with your team BOOM. You're now ready to start 2025 with fresh insights. And a deeper understanding of your customers. SAVE THIS to update your customer persona! #shftyourbrand

Digitize your #customerpreferences 👇👇👇👇👇A personal customer experience rates 20% higher sales on average

What is One Creation? In an effort to answer this question clearly, we sat down with our founder Zohar Hod. Below is his explanation of what One Creation is and how we help brands like you learn more about their customers. Over the next few weeks, we'll be sharing some of our other favorite snippets from this interview. Stay tuned!

🎦 📈 In a recent interview with BITmarkets CEO Peter Sumer, we discussed BITmarkets Earn in great detail - If you don't have 20 minutes to watch the full interview, we have prepared a quick summary of the main points you shouldn't miss. BITmarkets Earn - what is it, and how does it work? Watch the video to find out! 🔻

Rick McPartlin shares how different sales and Revenue Generation are today in "Living a Revenue Culture" – do not miss this interview. https://buff.ly/4fAFYGl

How do brands grow? Is penetration the only way to grow? What is the evidence and how do we help our clients figuring our the best pathways to grow their brands? Excited to share our learnings in this 2 min interview! Shoot any questions and we encourage to share your experience! #ForesightStrategy #ChallengeVittorio #ConsumerInsights #mrx #brandbuilding 

It was a rare event. My sister actually interviewed me. She didn't send me any prep questions. 🙄 That is not normally how it happens. My sister is usually the one holding the microphone. This rare interview took place in June and is 16 min in length It is full of valuable insights for business owners. https://lnkd.in/edgf29qw #happyviewing #sisterinterview #dpillc #businessconsultant #leadershipdevelopment