Yuliya Salorenko’s Post

Are you a Thought Maker or a Thought Whisperer? Man Bites Dog’s latest report, Thought Makers: Supercharging C-Suite Sales with B2B Thought Leadership, reveals why impactful, strategic thought leadership is the smart growth strategy for intelligent brands. Download the report to discover: 💡What B2B buyers want to see from their strategic suppliers. 💡Which sectors are the thought leadership winners and losers in the “battle of intelligent brands”? 💡Our five-step framework to create content that genuinely drives C-Suite sales. 🌊 Ready to become a Thought Maker? Download the report here: https://lnkd.in/ezBiEcXD #ThoughtMakers #ThoughtLeadership #CSuiteSales #B2BMarketing #BusinessGrowth

LinkedIn, alongside Edelman, released the sixth edition of our B2B Thought Leadership Impact Report. Dive into the findings to see the profound impact of thought leadership on B2B buying behaviors, especially in today’s competitive B2B landscape, where lingering economic uncertainty is lengthening sales cycles. Learn why high-quality thought leadership doesn’t just increase brand awareness but can drive demand for your business and fortify your position against competitors: https://edl.mn/4bJhRnU #b2bmarketing #thoughtleadership

What factors make top marketing companies stand out? 🐟🐟🐠🐟 Understanding the key traits is crucial whether you're looking to boost your marketing or find a dynamic provider. Our guide breaks down five essential characteristics of leading marketing companies to help you identify excellence and elevate your strategies for 2024 and beyond. 🚀 https://bit.ly/4bLNDAx #B2B #marketing #leadership

Is thought leadership your businesses' superpower? If it isn't, it should be. 🦸 Effective thought leadership can unlock: → 27% shorter sales cycles → Higher NPS scores → Twice as likely to see products and services adopted → 3x the chance of increased future spend Find out more about the power of thought leadership, and what else sets the top global B2B brands apart: https://bit.ly/4dGfF10    #dentsuB2B #Superpowers #B2B

As a B2B marketer, it can feel like trying to sell a kite to someone living in a windless abyss. But fear not, my friend. Have you considered the power of thought leadership in capturing the attention of decision-makers and C-suite executives? It's like being the witty office jester who always has something interesting to say. People naturally gravitate towards that. According to the sixth annual B2B Thought Leadership Impact Report by Edelman and LinkedIn, thought leadership can significantly help businesses stand out from competitors and make buyers reexamine their assumptions. So, if you're tired of feeling like the invisible man in the boardroom, it's time to flex your thought leadership muscles. By delivering insightful and innovative ideas, you can refresh the way you approach thought leadership and ultimately position your brand as powerful and attractive to buyers. This can help you win new customers, even in challenging times. I have a structured process with consistent actions that will increase your visibility and, most importantly, build trust. So, let's get serious about being 'thoughtful and connected. DM me to learn more details. #B2BMarketing #ThoughtLeadership #Edelman #LinkedIn #BrandPositioning #Innovation #TrustBuilding #MarketingStrategy Refence: https://lnkd.in/duvSKTvi

In more and more talks with prospective clients, especially larger organizations, we’re hearing the desire to add thought leadership efforts to the overall #B2B marketing mix. And we love it! A thought leadership content ecosystem on its own is very powerful, and adding it as part of a larger marketing strategy can send results off the charts. So, we thought it might be helpful to explore some of the key differences and complementary roles of #thoughtleadership and #marketing in a business strategy in this handy table. Curious how thought leadership can supercharge your marketing efforts? Let’s chat.

🔔 Webinar Alert 🔔 A Candid CMO Discussion on Increasing the Value of Marketing The impossible task CMOs today face—reconcile low budgets with high expectations—and how real-life B2B CMOs are navigating it. Date: Tuesday, September 17, 1pm – 2pm EST ---------------------------------------------- The Playbook for Transforming the Business of Marketing What a marketing operating model designed for revenue impact looks like plus actionable steps and best practices for transforming marketing from top B2B CMOs. Date: Wednesday, October 2, 11am – 12pm EST

Struggling to make your B2B brand heard? 🤨 This can be your secret weapon👇 𝐓𝐡𝐨𝐮𝐠𝐡𝐭 𝐥𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩. Like every other segment, the B2B space is now saturated with information.  Hence, cutting through the noise and getting your brand noticed is a real challenge. To tackle this, you need high-quality thought leadership content that can position you as an industry expert. See, 𝑰𝒕'𝒔 𝒂𝒍𝒍 𝒂𝒃𝒐𝒖𝒕 𝒃𝒖𝒊𝒍𝒅𝒊𝒏𝒈 𝒕𝒓𝒖𝒔𝒕 𝒂𝒏𝒅 𝒆𝒔𝒕𝒂𝒃𝒍𝒊𝒔𝒉𝒊𝒏𝒈 𝒚𝒐𝒖𝒓𝒔𝒆𝒍𝒇 𝒂𝒔 𝒂 𝒈𝒐-𝒕𝒐 𝒓𝒆𝒔𝒐𝒖𝒓𝒄𝒆. For example, you can think of crafting a blog post that dives deep into a common B2B challenge along with your unique perspective. Readers will remember your brand for its expertise, increasing the chance they'll consider you when they need help. What do you think can help B2B businesses cut the noise and get heard? Share your thoughts in the comments below. #thoughtleadership #b2bchallenge #b2bgrowth

Elevate your B2B strategy with key insights from our latest thought leadership webinar. Dive into expert discussions and actionable tactics designed for business growth. #B2BStrategy #ThoughtLeadership #WebinarSuccess ➡️ https://lnkd.in/di8tRRTb

Navigating #B2B thought leadership best practices––such as maintaining consistency, introducing novel approaches, and effectively persuading your audience can be challenging for any business.    How do you transform insights and thought leadership into business impact?    Check out our latest blog for some B2B thought leadership best practices from {{linkedin_mention(urn:li:person:G8GWktFok5|Ryan Gould)}}, COO and Executive Vice President of Client Strategy, and others at Elevation Marketing.    https://lnkd.in/gN-zhzWC