🏒 The new PWHL jerseys are premiering today! 🌟 👏 Let's give Molson a slow clap on how they handled this sponsorship. "Covering our name so her's can be seen?" Come on! What could be more perfect? Prepare for all the kudos, Molson. By hiding your brand, your messaging will spread like wildfire, making your brand even more visible. Brilliant! 🍻 #brandstrategy #brandmessage #brandmessaging #pwhl #molson #sportsmarketing #sponsorship #marketingstrategy #marketingperformance #connection #audienceengagement #audiencetargeting #audienceconnection https://lnkd.in/d_V4J2B5