Samphire’s Post

Are you using Google Ads? Then be aware of May 1, 2024 👇 Google has informed several large European advertising agencies that they will begin enforcing policies and auditing Google Ads accounts to ensure compliance with Google's EU User Consent Policy. If you do not comply, you risk: 🎯 Removal of remarketing lists 🔧 Disabling of conversion tracking 🛑 Suspension of your Google Ads account The solution? A cookie banner correctly implemented by a certified Consent Management Platform like Cookie Information. You'll find all the information you need to understand the EU User Consent Policy in our latest blog posts here: https://lnkd.in/dwEbisAu #googleads #consentmanagementplatform #euuserconsentpolicy

🚨 Compliance Alert! 🚨 I totally agree with Lars from Cookie Information, we've seen that Google has started issuing warnings regarding compliance with its EU User Consent Policy. This is a critical time for businesses using Google Ads or other advertising products. Non-compliance could lead to disabling features or, in extreme cases, account suspension. At Valve, we're here to ensure our partners stay compliant and secure. Don't let this catch you off guard, reach out if you need assistance navigating these changes. It doesn’t matter if you’re using CookieInFormation, Cookie Hub, OneTrust, or any other solution - we’ve got you covered. #Compliance #GoogleAds #DataProtection

After years of delay, Google says it will no longer cancel and replace third-party cookies — a practice long used by advertisers — for its internet browser Chrome. Cookies are small pieces of code that websites deliver to a visitor’s browser and stick around as the person visits other sites. The practice has fueled much of the digital advertising ecosystem, providing the ability to track users across multiple sites to target ads. #digitalmarketing #marketingtech #3rdpartycookies

⚠ Some Google advertisers have started receiving warnings from Google regarding compliance with Google's EU User Consent Policy ... That’s at least what I and we have confirmed here at Cookie Information. Do you use Google Ads or other Google Advertising Products? Then now, more than ever, is not the time to close your eyes. If you don't comply with Google’ EU user consent policy, your Google Ads account is at risk of having features disabled (or in the most severe cases suspended if no action is taken). The policy is fairly long. But I got you: ✅ Here is my 10-step cookie banner/tracking checklist so you can more easily comply with Google’s EU user consent policy: 1. Obtain user's consent. Make sure that you have a Google Certified CMP implemented on your website/app. 2. Make it clear what your website visitors’ personal data/cookies will be used for (incl. that they can be used for ad personalization and customization). 3. Ensure that no cookies, scripts or tags from Google Advertisement Products are set before consent has been given. 4. Display your consent notice to users from all EEA countries and the UK when they access your site/app. 5. Identify and disclose all third parties, including Google, that will have access to the user data collected on your site/app. 6. Keep records of user consent, including the text of the consent notice, choices presented to users, and the date and time of affirmative consent. 7. Provide users with instructions on how to revoke consent easily, ensuring it is as simple as giving consent. 8. Provide users with an option to take affirmative action to indicate consent, such as clicking an “OK” button or an “I agree” button. 9. Include a link to Google's Business Data Responsibility Site in your consent banner. 10. If using an IAB TCF integration (when for instance to transmit your consent signals to digital ad supply partners like Google AdSense): Include “Google Advertising Products” as a vendor. 🔗 Some of these steps are easier to comply with if you have a Google-certified CMP/cookie banner like ours. So I have included a link to that + Google’s own help center article about the EU user consent policy in the comments.

So, from a work perspective, this is basically business as usual. However, from a user perspective, this can be where "things get tricky". More and more people are becoming aware of how much their data is connected (i.e. "FB is always listening to me") and companies are going to have to adjust how they collect that data. So, at the same time, consumers are going to have to be more diligent on how they're protecting that same data.

🚨 Google Keeps Cookies Crumblin' – What This Means for Your Digital Ads 🍪 🚨 Google just dropped a bombshell: they're scrapping their plans to remove third-party cookies from Chrome. For brands and advertisers, this is a game-changer! Here's the breakdown: • Stability Wins: You can keep using those trusty third-party cookies to deliver the highly personalized, targeted ads that drive results. 🎯 • Time to Level Up: Use this extra time to refine your existing campaigns and dive into exciting new options like Google's Privacy Sandbox. • Innovation Unleashed: With the pressure off, you can focus on optimizing your current strategies for even better performance. What this means for YOU: As a brand or advertiser, you've got a golden opportunity to double down on personalization and effectiveness. Don't miss out! What's YOUR take on Google's decision? How will this impact your advertising strategy? Share your thoughts below! 👇 #DigitalMarketing #Advertising #Google #Cookies #DXG #MarketingStrategy #Innovation Read more here: https://lnkd.in/geQtjPBa

"After years of delay, Google says it will no longer cancel and replace third-party cookies — a practice long used by advertisers — for its internet browser Chrome. Cookies are small pieces of code that websites deliver to a visitor’s browser and stick around as the person visits other sites. The practice has fueled much of the digital advertising ecosystem and its ability to track users across multiple sites to target ads." Read more: https://lnkd.in/geQtjPBa #TeachTechTuesday #SmallBusinessesHelpingSmallBusinesses #SmallBusinessBigDreams #SocialMedia #DigitalMarketing #LocalBusiness #StPete #StPeteFL #KeepItLocal #KeepStPeteLocal #LocalWeirdos #PixelatedMarketing #ThinkLocallyActDigitally

Google's decision to keep cookies optional in Chrome is a surprising twist in the ongoing saga of digital privacy and advertising. This major reversal is likely to send shockwaves through the advertising industry, as many have already begun to brace themselves for a cookieless future. For advertisers, this change means a temporary sigh of relief. Cookies have been a cornerstone of digital advertising, allowing for targeted ads and personalized user experiences. Google is providing a lifeline to advertisers who rely on this technology for data-driven marketing strategies. #DigitalPrivacy #GoogleCookies #Advertising

Here it is. The news that Google has decided to cancel its plans to kill off cookies for advertisers is both surprising and unsurprising at the same time. Surprising because it seemed like a significant step towards a more privacy-focused web, yet unsurprising considering the immense influence and money tied to data tracking in the advertising industry. #DataPrivacy #DigitalMarketing #Advertising #TechNews #Google #Cookies #AdTech #MarketingStrategy #PrivacyVsProfit #DigitalTransformation #MarketingTrends #OnlineAdvertising #DataTracking #MarketingInnovation #ConsumerPrivacy

Do you remember that today is the 10th of January? Why, you wonder, we ask? Because in exactly 7 days, on the 16th of January Google will require an IAB TCF CMP certified by Google. If you use Google AdSense, Ad Manager, AdMob in the EEA/UK, which you most definitely do. What to do about it? Two things. 🏁 check out our article about Google Consent Mode 2 https://lnkd.in/dRMJcrmJ ☎ contact us https://lnkd.in/dRUFTxXQ and we will help you through this. #programmaticadvertising #ForPublishersByPublishers #powertopublishers #cmp