Samsung TV Plus’ Post

Transforming India's TV landscape! PlayboxTV One upgrades traditional STBs to smart Android devices, benefiting: - 1 lakh+ cable operators can now convert their Cable TV Subscribers into Broadband Subscribers. - 100Mn linear TV homes to come on Connected TV experience. - LCOs & ISPs will have a Competitive edge. - Affordable Entertainment for every Indian Home. Empowering local ecosystems! #DigitalIndia #ConnectedTV #BroadbandGrowth"

Popular U.S. TV brands are secretly spying on users and sending the data straight to the manufacturer. Here’s how to protect yourself. Samsung and LG TVs monitor what you’re watching, take screenshots in the background, and transmit them back to the company to optimize targeted ads. And this isn’t just a local issue—it’s happening on a global scale. https://lnkd.in/ezZejMN5

✅🖥️ Variety (5/23): “All of that changed around 2019, when Samsung made a 180-degree shift in its focus: The TV Plus homepage hub added a handful of streaming channels that were available to users for free with a tap of the remote control. Instead of asking consumers to open their wallets to pay for video-on-demand movies, Samsung was now encouraging viewers to plant themselves in front of the screen to surf through an array of free channel options. And that, it turned out, was a much more attractive offer to the average TV owner. In the extremely competitive TV content marketplace, Samsung has a unique distribution footprint compared with media and entertainment firms. Samsung’s distribution content is based on TV set sales, rather than on the number of CTV viewers who tune in to a specific platform, or the geographical boundaries of a TV station’s signal reach. Today, the Samsung TV Plus platform encompasses more than 2,600 channels that are available free (although not in every territory) with advertising to the owners of about 630 million Samsung TV sets, smartphones and other devices sold in 24 countries. Today, Samsung is the world’s largest distributor of FAST channels, and FAST channels are slowly but steadily growing as a source of profits for content owners. In most cases, Samsung’s deals with content owners call for them to split the advertising proceeds generated by each channel. At present, Samsung has about 400 channels available in North America, with more to come.” ⬇️ #fast #tvos #smarttv #streamingtv #ctvadvertising #cordcutting https://lnkd.in/ekUW9S3y

LG Celebrates 10 years of WebOS with TV OS Wars in Spotlight- LG is announcing its “LG Streaming Week” promotion, offering free trials and discount pricing for streaming services to owners of LG TVs with WebOS. WebOS has had quite a journey on its way to becoming a contender in the TV OS wars, having began as a mobile operating system designed by Palm, before being taken over by HP, then sold to LG after the failure of HP’s entry into the mobile phone and tablet spaces. That investment by LG has paid off, as WebOS now powers its smartTVs, which have exploded in popularity since the early 2010s. Smart features are now standard on all TVs, and the providers of their operating systems benefit from ad real estate and data opportunities within. LG is taking full advantage of this, while other TV manufacturers that didn’t have a smartTV OS of their own have had to strike licensing deals with Google or other, reaping fewer of the benefits. Who will bring this same TV OS logic to the needs of the hundreds of millions of Commercial dedicated households in the Multi-Dwelling, Community, Campus Living, HOA/COA, Hospitality, Healthcare, etc doors? Including ATSC 3.0 merging broadcast, OTT, FASTs, AVOD, and DIY SVOD Bundling. I have a pretty good idea... #freecast #nextgenstreaming #nomoreappdiving https://lnkd.in/ehCj3jXf

🚨  Japan’s #JVC is re-entering the Indian smart TV market through a licensing agreement with Noida-based TV and audio products maker Super Plastronics Pvt Ltd (SPPL). For its second attempt, the Japanese company has tied up with Amazon https://lnkd.in/g2Z_vT2M

One standout trend over the last year is the rise of Single IP channels, which provide continuous programming from a single content stream. The United States has seen significant growth in Single IP channels, increasing from 320 to over 430 channels within the past year while in Australia Single IP channels already constitute 26% of total content offerings on FAST platforms. Samsung TV Plus is a great example of this, having launched a number of single IP channels over the past year. The platform now hosts over 50 Single IP channels across Australia and New Zealand, from the newly launched channels Don't Tell The Bride and Undercover Boss, to series favourite's Hells Kitchen and Shark Tank. As the FAST market continues to grow globally, Single IP channels are proving to be a strategic entry point for major content owners worldwide, allowing them to explore and expand their presence in this dynamic landscape. Single IP channels, especially those with a well-known brand simplify content discovery and align closely with viewer expectations. Which not only makes this content genre a key player in the competitive FAST market, but a more desirable form of content for advertisers to align with. To read more click the link below: https://lnkd.in/gvrUQr-D #FASTChannels #StreamingTV #ContentStrategy #DigitalMedia #SamsungTVPlus

LG Wants to Show You Ads Even When You're Not Watching TV - The outlet reveals (via Android Authority) that the ads start playing before the screensaver hits the screen and are usually sponsored messages from LG or its partners. The review highlighted one specific ad for the LG Channels app: LG’s free live TV service with ads. FlatpanelsHD adds that according to LG’s ad division, users will soon start seeing ads for other products and services. The review mentions that “some of the ads” can be disabled, and there’s also an option under ‘Additional Settings’ to disable screensaver ads. But it’s almost sinful to push ads on a $2,400 device. What makes this whole thing more bizarre is that, according to the review, LG pushes the same ads with the same frequency on its cheaper offerings. Oddly, it does nothing to differentiate the experience of purchasing a high-end model from an entry-level one. The brand’s OLED line is already pricey, but the G4 is allegedly “one of the most expensive TVs on the market,” according to FlatpanelsHD. I can only imagine how this will play out for the South Korean company. As FlatpanelsHD said, “LG must reconsider this strategy if they want to sell high-end TVs.” Source: LG Wants to Show You Ads Even When You're Not Watching TV Unbelievable this - https://lnkd.in/dcZepNGB

This is a great article. However with so much noise about streaming companies acquiring other companies and what you actually can receive. FreeCast is the answer. We have a great new MDU product that is top of the line! Message me for a Demo today! #FreeCast #ecostreaming #Revsharing #MDUsolution

Charlie Warzel: "Last week, Janko Roettgers, a technology and entertainment reporter, uncovered a dystopian patent filed last August by Roku, the television- and streaming-device manufacturer whose platform is used by tens of millions of people worldwide. The filing details plans for an 'HDMI customized ad insertion,' which would allow TVs made by Roku to monitor video signals through the HDMI port—where users might connect a game console, a Blu-ray player, a cable box, or even another streaming device—and then inject targeted advertisements when content is paused. This would be a drastic extension of Roku’s surveillance potential...." https://lnkd.in/g9Ee52U9

Multi-screen content distribution: Why choosing popular regional platforms matters 📱💻 Let's discuss the importance of developing streaming apps that cater to multiple screens. Here are three key reasons why they matter: 1️⃣ Entry into the lucrative TV app market: By launching apps across various devices such as Smart TVs, tablets, and smartphones, you're not merely tapping into a market; you're positioning yourselves to meet user expectations in today's digital age. It's about being where your audience is and ensuring seamless access to your content. 2️⃣ Strategic content promotion: Multi-screen apps go beyond accessibility; they serve as powerful tools for promoting unique video content. Whether through featured spots on Smart TV interfaces or personalized recommendations on mobile devices, you can amplify brand visibility and engagement across platforms. 3️⃣ Expanding user base and revenue: By reaching users on multiple screens, you're opening doors to new audiences who may discover your streaming service or channel for the first time. This influx of new users not only enhances your overall reach but also boosts the profitability of video ads, creating more opportunities to connect with viewers and foster community growth. Finally, I'd like to share an insightful case study about a content producer and broadcaster who leveraged popular platforms like Samsung TV, Apple TV, and Android TV to reach their target audience: https://lnkd.in/eQJVt6Xw #multiscreenapps #videoondemandapps #customesoftwaredevelopment #oxagile