Happy to have contributed to this year's Sovos ShipCompliant Direct-to-Consumer Beer Shipping Report! This insightful piece breaks down the need for direct-to-consumer shipping of beer, allowing better choice and selection for consumers while giving brewers an opportunity to create and strengthen relationships with their customers. "The direct-to-consumer craft beer story is one of opportunity. It offers the best of all worlds to all participants, whether they be consumers craving more choice than they’re currently offered in their local market, or a brewer trying to reach and create meaningful relationships with those consumers, a wholesaler seeking market-tested products to carry in specific regions, or a retailer interested in new but familiar products for their shop [...]" "The fact is, with more than 9,500 craft brewers in the United States and more consolidation of the wholesale and retail tiers, craft beer must expand to other market access opportunities like DtC. There simply is not room on wholesaler trucks—or on retailer shelves—for all the offerings available. This is true even in local regions, but more so when you consider the craft producers who have a small and loyal following, but no ability to expand enough to utilize a wholesaler’s services. For these brewers, legal DtC shipping would be a godsend, a new way to create and maintain relationships with customers, in much the same way that DtC wine created opportunity for small wineries decades ago."
Our annual deep dive into the #DtC beer market is here. Crack open a cold one and gain insight into: 🍻 Customer preferences and intent ️⚖️ The regulatory state of DtC shipping 🤝 Brewers Association perspective Download your complimentary copy here: DtCBeerReport.com
