Sanchita Kumari’s Post

"My Spotify knows me better than my therapist" - who can relate? ADWEEK explores this super personalised, global marketing campaign done in-house by Spotify where users, including famous ones, are featured alongside data driven captions. Personalisation may show in-app, including tailored playlists, recommendations, even sharable cards featuring a user's morning go-to tune. Spotify is famed for making the most of user data and putting everyday people in the spotlight, keeping up with user expectations for personalisation at an impressive scale. What will your Spotify account be saying about you? #globalMarketing #personalisation #userData #campaign

Marketing plays a pivotal role in the success of every company, as demonstrated recently by Spotify. Whilst Spotify’s latest earnings reveal a strategic shift towards greater profitability by dialling back spending in areas like marketing, that's not the whole picture. While profits surged, user growth took a hit. A crucial reminder of marketing’s power in driving expansion and engagement. As CEO of Spotify, Daniel Ek hints at reinstating marketing investments, it underscores the indispensable role marketing plays in sustaining growth momentum. Here's an interesting summary of Spotify's recent performance: https://reut.rs/3W9VYsv #MarketingMatters #BusinessGrowth #SpotifySuccess #SustainingGrowth

Marketing plays a pivotal role in the success of every company, as demonstrated recently by Spotify. Whilst Spotify’s latest earnings reveal a strategic shift towards greater profitability by dialling back spending in areas like marketing, that's not the whole picture. While profits surged, user growth took a hit. A crucial reminder of marketing’s power in driving expansion and engagement. As CEO of Spotify, Daniel Ek hints at reinstating marketing investments, it underscores the indispensable role marketing plays in sustaining growth momentum. Read on for more: https://reut.rs/3W9VYsv #MarketingMatters #BusinessGrowth #SpotifySuccess #SustainingGrowth

The Spotify Wrapped Fever is Here! 🎶 And is one of the product and marketing strategies that most fascinates and makes me curious to follow every year. It’s that magical time of year again when we’re all waiting (some not so patiently, if you check all the speculations and count downs happening online around it) for our personalized Spotify Wrapped. Isn't it fascinating how something as simple as your yearly listening habits has the power to take over social media and spark millions of conversations worldwide? So, what makes Spotify Wrapped such a cultural phenomenon? 🚀 It’s Personal: Your Wrapped is uniquely yours—a reflection of your year in music, capturing every moment, every vibe, every memory. 🚀 It’s Shareable: Those bold, colorful graphics practically beg to be shared. And let’s face it, we all secretly love sharing our top artists (at least most of us). 😉 🚀 It’s Emotional: Wrapped is more than data—it’s a celebration of the soundtrack to your highs, lows, and everything in between. 🚀 It Creates FOMO: The second you see friends posting their Wrapped, you need to check yours. 🎧 Last year, Spotify’s Q4 results told the story: 602 million monthly active users (+23% Y/Y), 236 million subscribers (+15%), and €3.7 billion in revenue (+16%). Wrapped isn’t just a campaign—it’s a catalyst for growth and engagement. Here’s what, in my opinion, we can all learn from this brilliant strategy: ✔️ Personalization is key—know your audience and make them feel seen. ✔️ Build anticipation—teasers, suspense, and exclusivity work wonders. ✔️ Shareable content creates community—Wrapped turns listeners into brand ambassadors. I’m curious: Who's looking forward to their 2024 Wrapped coming out? Let’s hear it! 👇

Spotify Wrapped: The Gold Standard in Personalization Every December, Spotify sets the marketing world abuzz with its Wrapped campaign—a personalized year-end summary that transforms user data into a celebration of individuality. It’s more than just numbers; it’s a cultural phenomenon that dominates social media, floods timelines, and leaves users feeling proud to share their stories. Here’s why it works: Personalization: Spotify Wrapped makes every user feel seen and valued. From your top artist to the exact minutes you spent listening, every detail feels like it was curated just for you. It’s not just about the music—it’s about celebrating your journey. Shareability: Bold, colorful visuals and quirky stats like “You’re in the top 0.1% of listeners for this artist” are tailor-made for social media. Spotify doesn’t just create content; it creates moments users want to share. Emotional Connection: Music is deeply personal, tied to our memories, emotions, and experiences. Wrapped taps into that by turning listening data into a nostalgic celebration of the year’s highs and lows. The result? Millions of organic shares, endless conversations, and a brand that’s top of mind as the year closes. The Lesson for Brands: Spotify Wrapped is a masterclass in using data to tell stories and build loyalty. It proves that when you pair creativity with personalization, you can turn simple interactions into unforgettable moments. So, how can your brand leverage data to create campaigns that are personal, fun, and shareable? Whether it’s celebrating user milestones, offering tailored recommendations, or finding a unique way to highlight customer stories, there’s always an opportunity to surprise and delight. Personalization isn’t the future—it’s the now. #DataDrivenMarketing #Personalization #SpotifyWrapped #CustomerEngagement

🎁🚀 The Art of Going Viral: Dissecting Spotify Wrapped's Product Marketing Mastery Dive into the world of Product Artistry with Spotify Wrapped, a shining example of strategic excellence and viral marketing innovation. This analysis isn't just for music enthusiasts but anyone fascinated by the blend of technology, marketing, and user experience. Curious about Spotify Wrapped's enduring appeal and role as a digital innovator? This exploration is for you. Highlights from the exploration: 🎵 Redefining Streaming: See how Spotify goes beyond mere playlists to create a community-driven experience, where individual preferences shape a collective digital narrative, reimagining user engagement. 🌐 Designed for Virality: Unpack the thoughtful design behind Wrapped's ubiquity, with each element—from user-specific data to engaging stories—crafted to encourage worldwide sharing and become a staple in year-end traditions. 🤝 Fostering Connections: Learn how Spotify Wrapped uses Permission Marketing to build trust-based interactions, deepening the artist-listener relationship with valuable insights. 🔄 Evolving through Feedback: Discover how Spotify's dedication to the Build-Measure-Learn loop drives the continuous refinement of Wrapped, making it a beacon of innovation and user-centric design. 🔗 Link: https://lnkd.in/eDJdTZ9B Enjoyed the read or have thoughts to share? I'd love to hear your feedback! Please share and subscribe for more insights. #ProductArtistry #Spotify #SpotifyWrapped #DigitalMarketing #UserEngagement #ViralMarketing #Innovation #TechTrends

Pushing the boundaries of growth and innovation isn’t foreign for #Spotify’s CEO, Daniel Ek, to accomplish, but can he capture the hearts of 1 billion users by 2030? Spotify’s #marketing strategy encapsulates the human experience and their connection with #music through understanding the importance of personalization, emotion, and the collection of user data. If Spotify feels more #relatable to you, that’s because it is! Take a behind-the-scenes look at Spotify’s marketing strategy using their 4 P’s and comment down below your favorite P besides personalization!

Spotify recently made headlines with their success in providing a hyper-personalized experience. If you’ve been paying attention to the world of marketing, you'll notice that hyper-personalization is a hot topic for 2024. Spotify’s Daylist feature has masterfully harnessed the power of personalization, not just to cater to individual music tastes, but to embed itself into the lifestyle of each user. The Daylist feature, which offers playlists tailored to users’ listening habits at different times of the day, has not only captivated users but also become a cornerstone of Spotify’s marketing strategy. While the article from Marketing Brew shares a few different reasons this matters to marketers, the one that most caught my eye was FOMO as a strategy. By creating exclusive, personalized experiences, Spotify generates a sense of FOMO (Fear Of Missing Out) among non-users. This strategy has been effective in attracting new users, highlighting the potential of personalization to not just retain but also grow the customer base. I am inspired by the success of Spotify’s Daylist, and it is helping me consider how important hyper-personalization is in our overall marketing strategy at NCR Voyix. Our goal is not only to meet the expectations of our customers but to exceed them, creating impactful experiences that resonate on a personal level. I would love to hear your thoughts on how personalization is shaping your marketing strategies. Let’s discuss below. #MarketingStrategy #LifeatNCRVoyix #Personalization

🚀 Why Spotify's Wrapped Is the MVP of Year-End Campaigns 🎧 Last year, Spotify Wrapped captivated 120 million users, showcasing a remarkable engagement that's nearly doubled since its inception in 2016. This innovative campaign doesn't just reel users back in; it ignites a sharing frenzy, with 60 million shares across social platforms in 2021 alone, and the #SpotifyWrapped hashtag exploding to 73.7 billion views on TikTok in 2023. But what's the secret sauce behind Wrapped's virality and user love? Let's dive in. 1. Personalization at Scale: Wrapped leverages massive datasets to curate deeply personal experiences, showcasing users' unique musical journeys. This isn't just data visualization; it's storytelling that resonates on a personal level. 2. Shareability by Design: The campaign is crafted for social media, with eye-catching visuals and summaries designed to be shared. It turns personal achievements into public conversations, driving organic growth. 3. Continuous Innovation: From the "Your Music Year in Review" to the quirky "Music Personality" badges, Spotify keeps the campaign fresh. This year, the theme was "the year of the burger," adding a new layer of novelty and engagement. 4. A Symphony of Data, Visualization, and Emotions: What sets Wrapped apart is its ability to blend quantitative data with qualitative emotions through stellar visualization. It’s not just about the numbers; it’s about what those numbers mean to you emotionally. Wrapped is more than a marketing campaign; it's a testament to the power of combining data-driven personalization with creative storytelling and emotional connection. As Product Managers, it reminds us that our greatest tool in engaging users is understanding not just their behavior, but the emotions that drive it. #productmanagement #strategy #marketing #design #innovation

Spotify Wrapped: Is This Magic or Marketing Genius? Picture this: Shower mein go-to playlist blasting, kitchen mein pasta banate hue soft tunes on repeat, and study time mein lo-fi beats on full swing. Kabhi socha Spotify itna indispensable kyun lagta hai? Phir December aata hai, aur bam! – my entire year, moods, aur wo sab Wrapped! Every December, Spotify hands us a gift: our year, Wrapped. But it’s more than music stats—it’s product marketing brilliance, making Spotify nearly irreplaceable for millions. Here’s what Wrapped teaches us about turning customers into loyal advocates: 🚀 Deep Personalization Spotify doesn’t just track what you play; it captures how you experience music all year. Wrapped feels deeply personal because it’s rooted in each user’s unique journey. This shows how much customers value products that “get” them—an insight, brands can leverage by mapping and understanding customer touchpoints. 👀 Design for Shareability Wrapped isn’t just data; it’s a story worth sharing. With engaging visuals and top-list features, Spotify turns listeners into brand ambassadors who want to show off their Wrapped. Creating shareable moments transforms customers into advocates who expand brand reach naturally. 🎯 Consistency = Loyalty Wrapped is a celebration of Spotify’s year-long presence in our lives. This reminder of its constant presence reinforces loyalty, making users feel valued and understood. Key takeaway: Map the customer journey, create personalized experiences, and design for shareability. When customers see themselves reflected in your product, they don’t just stick around—they advocate for you. (Can't wait for this year's Wrapped lol)