Sandipan Bhaumik 🌱’s Post

Sharing is caring, they say 😉 I stumbled upon a fantastic blog about "Create an end-to-end data strategy for Customer 360 on AWS." It's incredible to see how one can be not just one step ahead but multiple #stepsahead 💡 #data #360customerview #unlockthefuture.

Interested in building a robust Customer 360 (C360) capability to gain insights into your customer base? Organizations using C360 achieved 43.9% reduction in sales cycle duration, 22.8% increase in customer lifetime value, 25.3% faster time to market, and 19.1% improvement in net promoter score (NPS) rating. This blog structures the purpose-built AWS services that you can use to create an end-to-end data strategy for C360 in 5 key pillars 1) Data Collection 2) Unification 3) Analytics 4) Activation 5) Governance #customer360 #aws #customerdataplatform

“There was a lot of lost opportunity. Because there wasn’t a centralized golden record of a consumer, there wasn’t an understanding of a customer’s journey from marketing channels to registration and treatment. There were key pieces missing in our data architecture.” Mehrdad Farahani, PhD Lead Data Scientist at Allergan For all the talk about “total cost of ownership,” you know what’s missing? OPPORTUNITY cost. What couldn’t you do, because your teams had to manage cloud infrastructure? How far didn’t you go, because some folks think “the more knobs the better”? Snowflake’s view on total cost is comprehensive — it captures both sides of the TCO coin. That’s why we harness the power of complex features, from simple data sharing to self-service BI to next-gen AI, but deliver them with maximum simplicity. When we say “It just works,” we’re not just talking about the near-zero maintenance and no managing cloud infrastructure or compute clusters. We’re also talking about how it works for your business. Focus on outcomes. Activate your teams, so they can activate your data. Maximize opportunities in the labor market. Shorten time-to-hire, with higher success rates. Don’t just cut costs, capture opportunities. Learn more on how this outstanding team empowered their BI, data science and marketing teams for incredible outcomes with a little help from the Data Cloud:

Creating a single pane of glass into your customers' signals, interactions and their journey across the whole value stream traditionally means transiting, transforming and degrading the quality of the data, then using multiple data sources, repositories, platforms and applications to truly provide the full picture. This is simplified with the adoption of a CDP and Product Analytics platform, yet the unified view of all your transactional, operational, financial, customer and product data combined is still a challenge for product and analytics teams. Now, with the new warehouse native experience between Snowflake and Amplitude this pane of glass becomes possible, including the security and data governance that comes from both of these platforms. Amplitude as an application has been rebuilt to be truly native within your Snowflake platform, so you can choose your path to better understanding your customers experience with your products. Learn more from the team behind this powerful partnership, which may change the game on connecting customer and business data and insight. #productmanagement #platformeconomy #jtbd #cx #productanalytics

Untapped data resources hinder strategic decisions. Join our AWS Data Analytics business solution session to learn from industry experts. Transform data into actionable insights, enhance customer experience, and drive growth. Register Now to harness the power of data. https://lnkd.in/grEYmsEZ #peopletechgroup #dataanalytics #analytics #dataanalysis #datascience #dataanalyst #artificialintelligence #datavisualization #deeplearning #datadriven #bigdata #bigdataanalytics #datainsights

Are you harnessing the full power of your ❄ Snowflake ❄ investment? Elevate your marketing game with SAS's #CDP solution, Customer Intelligence 360 - tailored for ❄ users. Learn from Lisa Loftis how to achieve unmatched personalization and real-time results without moving your data 👍. https://lnkd.in/g_z2HjiT #SAS #Snowflake

How meta is this? A customer data company using good data to dispel myths about the customer data platform 😅 Nice touch, Ron Pereira! Anyway, here is my top takeaway as a non-technical persona: Building customer data infrastructure in-house is time-consuming (3 years!), costly to maintain (728 hours/yr!!), and does not provide data quickly enough to be actionable. Solve all these issues with Twilio Segment CDP. #customerdata #data #saas #saassales #tech #techsales #sales #SDR -- Have you heard of "composability"? This approach, highlighted by Gartner in 2020, involves creating tech stacks with modular, interoperable software. It’s a game-changer for modern businesses, but misconceptions abound, especially around Customer Data Platforms (CDPs). Read the insightful blog today - https://lnkd.in/e-Tbbphu #gooddata #Composability #CDP #DataStrategy #BusinessAgility

On July 1, 2024, companies using Google Analytics to track behavior on websites will lose access to the Universal Analytics interface and API. The only way companies will be able to access this data will be through a very costly BigQuery database. We are hearing from customers who are shocked at the five and even six-figure expense to leverage this previously free data. The good news is there is an alternative that can save you money AND improve the accuracy of your insights. The folks at Snowplow enable real-time collection of digital interactions at an atomic level. When paired with Databricks, you can enable real-time personalization to consumers. https://lnkd.in/e5nNBrWd

Can Customer Data Platforms and Data warehouses like Snowflake work together or is it an over investment? With many CDPs creating bidirectional connectors to data warehouses like Tealium or zero copy approaches like Salesforce , organizations can avoid duplicate data infrastructure. This features allows usage of DW for structured analytics and AI workloads and enriches the CDP with additional data to drive real time personalization and messaging. Follow Spectra Global for more insights… #cdp #ai #data #martech #datacloud #personalization

Here's why brands should be excited about data sharing in a lakehouse: "The lakehouse is a game-changer for customer data, eliminating silos and maximizing flexibility while maintaining data quality and governance. Data teams benefit from lower costs and higher efficiency, while business teams get the volume, speed, and quality needed for top-notch customer experiences. Open sharing in the lakehouse is set to become the industry standard." #Amperity #Lakehouse #DeltaSharing #CustomerData