Sandra M’s Post

View profile for Sandra M

User Experience Designer at WAC | Crafting Experience that Converts | Transforming Digital Experience

You can sell 73% more with Discount. But it is not as simple as that 😅 The discount should be strategically presented to prompt the user to convert. Communicating a promotion through a single banner on the homepage is often not enough. We should help visitors understand offers and qualify for them. 1. When using discounts as incentives for certain actions, such as signing up for a mailing list, provide the discount immediately. Providing the code on both the site and in an email will help. If the code is only provided through email, the user will need to navigate away from the site and could get sidetracked or simply get annoyed with the extra work needed to get a discount. 2. For minimum-spend promotions, sites should tell users exactly how much more they need to spend to qualify for the offer. 3. If the site offers a discount for the purchase of multiple items of the same product, users should be able to easily discover the offer and reach the minimum requirement. 4. If a discount or coupon code is offered on the site, allow users to automatically apply it by clicking on it. 5. Provide a dedicated sale section along with displaying discounted items in the appropriate category page. 6. Sometimes, promotional offers might be subject to qualifiers or restrictions. If that is the case, ensure that the offer clearly indicates what restrictions apply. Nothing is more frustrating than expecting to receive a deal, only to find out at checkout that you do not qualify. 7. The last chance to catch users’ attention and help them discover available promotions is on the shopping cart page. There they can still easily make changes to the order, so be sure to include any special offers users can qualify for, such as free shipping or discounts. The promise of free shipping frequently made shoppers add more items to their carts. 8. Users wanted to know that they were receiving any advertised specials, deals, or discounts before they entered payment information. Coupon codes should be validated and reflected in the cost before requesting payment information. It is essential that users can see savings and understand how the total is calculated.

To view or add a comment, sign in

Explore topics