Sanjeev Pandey’s Post

David Murnick! A big thank you to you, Richard Davis and the 51toCarbonZero team!  This is a critical time for our industry to show up in a meaningful way for our planet.  Innovid is investing time and resources to reduce our carbon emissions as well as building solutions that will achieve a more sustainable advertising infrastructure for the ecosystem (i.e. Harmony Direct: https://lnkd.in/g-shmbja).  We are thrilled to be partnering with 51toCarbonZero, who will support us in achieving these objectives. For those who are doing the hard (yet good) work to stand up a sustainability discipline within your organization, you know it takes a village.  Innovid is no different, and I wanted to give a special shoutout to our ESG Corporate Responsibility Team:  Ana Meta, Dani Cushion, Dayna Levy, Drew Kaspers, Julieta Goldman, Kara Brennan, Liel Golan, Martyn Oswald, Stacey Reney, Anthony Callini and a very special shout out to my partner in crime, Kristine Dalton - without you, this work doesn’t get done!  Aaron Johnston and Shamim Samadi who are the chief architects of our Harmony products.   Last, but not least, Zvika Netter for leading us into this next frontier. Onward and Upward! #ESG #Sustainability #Climate #SPO

📣 New client announcement! 🥳 We're delighted to partner with Innovid, an independent advertising platform that powers CTV advertising streaming, personalisation, & measurement for the world’s largest brands, who play a central role in the new digital landscape. Here's what Innovid's SVP of Strategic Agency Development, David Fahey, said about the partnership: "Partnering with 51toCarbonZero is a major step in Innovid’s commitment to reducing carbon impact—not just for us, but for the entire ad ecosystem. With visibility into more than a billion video ad impressions daily, we see the inefficiencies that need fixing. This collaboration helps us drive sustainable change at scale, setting a greener standard for the whole industry." We can't wait for Innovid to use our net-zero solution to drive meaningful change for brands, audiences and our precious planet. #MissionNetZero #NewClientAlert #NetZeroSolution

OTT Technology: How Over-The-Top Tech Works - Discover how #OTT #technology works and its impact on #media consumption. Explore the benefits and challenges of over-the-top #tech. #OTTTechnology

What a forward thinking, commonsense development in the U.K by Thinkbox! A development that reflects the undeniable truth of todays broadcast landscape - if it is watched on the big screen, it is ALL TV to the consumer! Interested to see if ThinkTV proves to be as progressive domestically and if so over what timeframe, given another undeniable truth - Total TV is certainly NOT just Linear & BVOD! Vevo alone aggregates a bigger monthly audience than all of the BVOD Networks combined and a bigger CTV audience than any individual BVOD Network. One last undeniable truth is that we do so with some of the most premium, culture defining, brand safe content .... that just happens to be created by the biggest stars on the planet! #tvadvertising #musicvideos #ctv #futureofadvertising #vevo

Yesterday the powerhouse collaboration – PubMatic, Magnite, Cadent, Equativ and Adform – launched the European Programmatic TV Initiative (EPTVI) to increase #programmatic TV adoption in Europe. Going down the "what's holding us back" track got me thinking about how the status quo of managing audience experiences with manual creative review is like trying to win a race in 🩴flip-flops. Ad break configuration is sticky and tricky—and we won't meet viewer expectations without putting better creative control tech in play. Offensive creatives and ad fatigue/creative wearout will undermine engagement, stalling our momentum. With intelligent creative review, dynamic ad podding keeps ads feeling less like interruptions and more like curated content. Viewing the ad experience through the audience's eyes, GeoEdge's latest rollout, Safestream, upgrades ad quality control with creative review intelligence- helping with competitive separation, ad deduplication and ad adjacency for better ad experiences. Making sure viewers aren’t hit with repetitive, offensive or conflicting messages is half the battle. Power on EPTVI- Let's keep pushing through the growing pains. #FAST #VAST #AVOD #streaming

Peak seasons are golden opportunities for broadcasters, especially in live sports, to deepen viewer loyalty and attract new fans. Imagine millions of viewers tuned in for a high-stakes game—everything seems perfect until an unexpected issue like buffering or a payment glitch arises. Viewers need immediate assistance, and how you respond can make or break your brand’s reputation, with churn risk rising sharply. Read more about tackling peak season challenges on our blog: https://lnkd.in/dswwb4Td. For those attending SPORTEL in Monaco, stop by Cleeng booth i04 to see how Hi5 can empower your customer experience team. Our experts will guide you through a demo, showcasing Hi5’s scalable, AI-powered support that keeps viewer experiences seamless when it matters most. #OTTCustomerSupport #LiveSportBroadcasting #CustomerSupportinStreaming

The future of entertainment is here, and it’s all about the seamless blending of broadcast and digital platforms. In his latest article, Aditya Pittie, Managing Director of Pittie Group, delves into how this convergence is reshaping content creation, distribution, and consumption. From hybrid viewing experiences that mix traditional TV with on-demand digital features, to omni-channel strategies ensuring content reaches audiences across multiple platforms, the industry is transforming to meet the needs of today’s viewers. With a growing focus on personalized, audience-centric content, the fusion of broadcast and digital is setting new standards for entertainment, offering exciting opportunities and challenges for creators and audiences alike. Read more in this exclusive piece! #EntertainmentEvolution #BroadcastAndDigital #FutureOfContent https://lnkd.in/g-ZjQ5NC Aditya Pittie Pittie Group

We'll make it easier for you, and better. Let it rip! 🚀📈 #EXTV #CTV #audio #audioadvertising #AdvertisingRevolution #ctvadvertising

Great article about Roku getting the value out of their data with a quote from C.J. Leonard, Infinitive’s Director of Ad Operations and Technology. Every enterprise has data. Are you getting the value out of your data?