Santhosh Kumar R’s Post

Google's Site Reputation Abuse Update: 🚨 Attention SEO and Content Marketing Professionals! 🚨 Google has rolled out a significant update to its Site Reputation Abuse policy this November, targeting manipulative practices like parasite SEO—a method where third-party content is hosted on reputable domains to exploit their ranking signals. This marks a big step toward fostering a fairer search ecosystem. Here's what you need to know: 🔍 What’s New? Expanded Policy Scope: Any form of first-party involvement—such as licensing or partnerships—that facilitates these manipulations now violates Google’s policies. Manual Penalties: Google is enforcing these rules through manual actions, notifying violators via Google Search Console. Content Independence: Subdomains or sections of a site are being evaluated independently, ensuring ranking advantages aren't unfairly leveraged by unrelated content. 💡 Why This Matters: Major sites like Forbes Advisor and CNN Underscored have already faced deindexing due to non-compliance. For smaller businesses and ethical publishers, this presents a golden opportunity to reclaim visibility and SERP rankings. 📢 Key Takeaways: Avoid using third-party content to manipulate rankings. Ensure your content aligns with Google’s quality and relevance standards. Regularly audit your site for compliance with Google's evolving policies. 🌟 The Goal: Google is aiming to create a more trustworthy and transparent search experience for users. Let’s adapt to these changes and prioritize authenticity in our SEO strategies! Have you or your clients been impacted by this update? Let’s discuss strategies for navigating these changes #SEOexpertzahidul #SEO #DigitalMarketing #GoogleUpdate #SiteReputationAbuse #SearchEngineOptimization

Google concludes March spam update targeting AI content and authority abuse; core update continues. 1. Google has completed its spam update rollout, which targeted AI-generated content, expired domain misuse, and authority abuse. 2. The core update, incorporating the "Helpful Content" evaluation into the core algorithm, is still ongoing and will take a few more weeks to complete. 3. Website owners and content creators should wait for the core update to finish before making significant changes in response to ranking fluctuations. https://lnkd.in/gSwMMJbs #googleupdate #seo #seoupdates #google #googleseo #googleupdates #coreupdate #marchspam #googelcoreupdate

Most of my clients have seen small increases in visibility and traffic since Google’s March core algorithm update started rolling out a few weeks ago, but one of them has seen a big increase. We have been pruning old/outdated/low traffic content and disavowing toxic/spammy links regularly for the past several months. Typical stuff but we haven’t done it in a while. Weekly blogging targeting unique keyword topics has been going on for years, no change there. Here are the results. Most all posts/pages saw a lift. It was a site-wide impact. I suspect we cleared up some keyword cannibilaztion and regardless of what other SEOs think, I still think disavowing toxic links (spam domains) shows signs of positive impact for sites that have been attracting a large amount of spam links for whatever reason. I’ve seen it numerous times over the last couple of years.

Google rolls out multiple spam updates 📣❌ On March 5th, Google announced yet another core algorithm update alongside three new spam policies targeting scaled content, expired domain abuse and site reputation abuse. We know that Google has always prioritised the user and is constantly seeking ways to serve the best possible search results, so the spam policies don't come as too much of a surprise. Our SEO Account Director, Billy Kelly, shares everything you need to know in our latest blog 👇 Learn more here >> https://bit.ly/3x18nEQ #googleupdates #spampolicies

"Google Completes March Spam Update, Core Update Continues Google concludes March spam update targeting AI content and authority abuse; core update continues." #GoogleUpdate #GoogleSEO #SEO #DigitalMarketing #CoreUpdate #WebtoolsGroup https://lnkd.in/d2ytEJmN

🚨Breaking news: Google is cracking down on websites heavily relying on AI-generated content. 🚨 👉 Reports are pouring in about sites being completely removed from search results: 1. On March 5th, Google announced its March 2024 Core Update, targeting sites with Scaled Content : Read more https://lnkd.in/d4TpqF-q 2. Mark Williams-Cook was quick to highlight a case study where an AI-generated site faced complete removal: Read more https://lnkd.in/dahMs49D 3. Lily Ray tweeted examples of 10 sites disappearing from search results overnight: Read more https://lnkd.in/dsDveCXv 4. Julian Goldie, known for discussing AI SEO content strategies, reported that many sites he manages were impacted: Please Watch https://lnkd.in/dkNtT9DM 💡If your content production has skyrocketed from 1 to 20 pages per month using AI-generated content, resulting in a sudden surge in organic traffic, beware. Google's algorithm is vigilant. If you've noticed a sharp decline in organic traffic and rankings since the March 5th core update, this could be the reason. #google #seotips #searchenginemarketing #seoexpert #ai #aimarketing #aimanagement

🚨 Google Rolls Out December 2024 Spam Update 🚨 Google has announced the release of its December 2024 Spam Update, expected to complete within a week. This marks the conclusion of a year packed with significant updates targeting policy-violating websites and unhelpful content. 🛡️ What’s the Focus? Reducing spam and improving search result quality. Building on efforts from the June Spam Update and March Core Update, which collectively reduced "unhelpful" content by 40%. 💡 Key Insights: This update aligns closely with the recent December Core Update, signaling Google’s continuous push for a cleaner, more user-focused search experience. For website owners and marketers, it’s a reminder to prioritize authenticity, quality, and adherence to Google’s guidelines to maintain rankings and trustworthiness.

Google launched its June 2024 “spam update” On June 20, Google Search began rolling out its latest spam update, targeting websites that violate Google’s spam policies. If your site sees a reduction in rankings or traffic following the latest spam update, you should review Google’s spam policies and make changes to ensure you are complying with their rules. Google Search Central reports that it may take several months to recover from spam-related SERP losses as it will take their automated spam detection system time to re-crawl and update its view of your website. Spammy behaviors and bad practices that may get your site flagged for spam policy violations include: >Cloaking (presenting different content to users than what is presented to search engines to manipulate search rankings and mislead users) >Expired domain abuse (purchasing and repurposing an expired domain name primarily to manipulate search rankings) >Hidden text and links (the act of placing content that is not easily viewable to users on a page for the purpose of manipulating search engines – for example, using white text on a white background) >Keyword stuffing >Link spam (including buying or selling links for ranking purposes) >Machine-generated traffic (for example, sending automated queries to Google) >Scale content abuse (for example, using generative AI tools to generate many pages without adding value for users) #SEO #tip

Let's talk about spam. No one likes spam. Google dropped some big changes earlier this March that every digital marketer and content creator needs to know about. This time around is all about showing users more of what they actually want to see, not just what gets the clicks - I’ll be honest even I am getting tired of seeing spammy content everywhere. If you're creating genuinely helpful content, you're golden. No need to panic or change course. Now, the spicy part: new spam policies. Google's cracking down on three sneaky tactics: 1. Expired domain abuse (think buying old domains for their juice) 2. Scaled content abuse (mass-producing low-quality content) 3. Site reputation abuse (exploiting third-party content for rankings) The message is clear: focus on quality, not shortcuts. If you've been playing by the rules, you might even see a boost as the spammers get pushed down. Remember, good SEO isn't about gaming the system. It's about creating value for your audience. Keep that in mind, and you'll be ahead of the game. What are your thoughts on these changes? How do you think they'll impact the digital landscape? #GoogleUpdate #SEO #DigitalMarketing #ContentStrategy #Diluceo