Sanu Chauhan’s Post

🌟 The Ambani Wedding: A Global Stage for Brands🌟 The Ambani wedding was more than just a celebration—it was a global spectacle that attracted international icons like Beyoncé, Kim Kardashian, Rihanna, Priyanka Chopra, and Hilary Clinton. With an astonishing 💵 $700 million spent, it became one of the most lavish weddings ever, showcasing the power of luxury on a grand scale. Kim Kardashian’s SKIMS 🌍 made headlines as she embraced Indian fashion, blending her brand with the cultural richness of the event. Rihanna made a significant impact by performing at a pre-wedding event, which cleverly coincided with the launch of her makeup line, Savage X Fenty Beauty, in India. This strategic move created substantial buzz, especially with the launch on NykaaFashion shortly afterward. This strategic move created buzz around the event and her brand, particularly with the launch on Nykaa. Haldiram Snacks Pvt.Ltd.'s 🍲 represented India's culinary heritage, while luxury giants like DOLCE&GABBANA 👗 and Christian Dior Couture ✨ seized the opportunity to connect with India’s elite. Fashion icons Manish Malhotra and Abu Jani Sandeep Khosla 🌺 showcased the splendor of Indian craftsmanship, earning admiration globally. The wedding set a new benchmark for luxury events, providing brands with an unparalleled platform to reach a worldwide audience and make a lasting impression. In today’s interconnected world, this event proved that luxury transcends borders, offering brands a unique opportunity to shine and resonate on a global scale. 🌍✨ #LuxuryMarket #AmbaniWedding #GlobalBrands #IndianFashion #LuxuryEvents #BrandExposure #Indiasinsights

Hello LinkedIn community! Today, I'm excited to share something intriguing. Did you know that Rihanna's visit to India for the Ambani wedding wasn't just about celebrations? It was also hailed as one of the greatest marketing moves by Rihanna. Alongside attending the grand event, she took the opportunity to promote her own beauty brand, Fenty Beauty, in a country known for its massive beauty market. As India continues to rise as the third-largest beauty market globally, Rihanna's presence at the Ambani wedding highlights the growing importance of India for global beauty brands. Let's dive into the fascinating connection between celebrity culture, luxury events, and the booming beauty industry. Anant Ambani and Radhika Merchant's pre-wedding bash in Jamnagar was a star-studded event with several Bollywood stars and Hollywood pop star Rihanna performing for the guests. However, do you know that Rihanna's performance also had a connection with Ambani's' company? Well, Rihanna stole the show with her performance at Anant Ambani and Radhika Merchant's pre-wedding, and if reports are to be believed she has been paid a whopping Rs 74 crore for her performance. However, the pop star's arrival and performance in India are also connected to her business connection with Mukesh Ambani's Reliance Industries. According to reports, Rihanna's net worth amounts to $ 1.4 billion which also includes income from her beauty brand Fenty Beauty, which is doing business in India on the strength of Reliance. Rihanna's Fenty Beauty offers a luxury range of cosmetic products and does business with French billionaire Bernard Arnault's company LVMH. The cosmetic products of Fenty Beauty are available at Sephora stores across the US, Canada, Mexico, France, Spain, Denmark, Sweden, Thailand, Malaysia, Australia, Singapore as well as India. In India, the Sephora stories were acquired by Mukesh Ambani's company Reliance Retail Ventures Limited. Hence she is a business associate of Ambani's' company. Ambani's company Reliance expanded its retail business in November last year 2023 and included another Gujarat-based fashion company, named Arvind Fashion this beauty division also included Sephora stores, now run by Reliance. Rihanna launched her company Fenty Beauty in 2017 along with French billionaire Bernard Arnault. The name of the company is derived from Rihanna's full name Robyn Rihanna Fenty. Meanwhile, apart from her performance, Rihanna also won hearts for her sweet behavior with the paparazzi and the police officers at the airport. When asked if she loved India, the singer said, "I love India." When asked about the show, she said, "The show was the best. I haven't done a real show in eight years. So, I wanna come back."

How can Kim Kardashian riding in a rickshaw, wearing Indian designer clothes, and walking hand in hand with Nita Ambani make India millions of dollars? 💸 We just witnessed the biggest wedding in Indian history, running up a bill for over $600 million. Some people might think it’s a waste of money, but what they don’t realize is the opportunities it will bring for India and its people. ➡️This grand celebration is a masterclass in soft power converting into economic impact. Here’s how : The wedding brought the world’s elite together from Justin Beiber, Rihana, Gianni Infantino, and even the Kardashians, with them wearing Indian clothes, eating Indian food, and experiencing Indian culture at its best. 💍🎉 And, this will directly draw global attention to Ambani’s businesses. If you don’t know, - Reliance Industries has a 40% stake in Manish Malhotra - 33.5% stake in Tarun Tahiliani (whose numerous outfits were worn by the bride Radhika). - Also, Reliance and Tarun Tahiliani have launched a new entity called “Indivinity Clothing Pvt. Ltd.,” with Reliance holding an 80% stake in this venture, which focuses on premium ethnic wear. - This will not only boost designers' sales but also put Indian fashion on the global map. ➡️The wedding has also helped the country by generating 200,000 direct and indirect jobs, supporting small vendors, and boosting tourism, which is great for our society and economy. This shows how spending just 0.5% of his net worth on his son’s wedding can lead to a major economic impact in the future - a classic showcase of soft power. And I’ll tell you the best example of soft power is -: ➡️The rise of South Korea Culture Globally. - In 1994, President Kim realized the revenue from Jurassic Park matched the export value of 1.5 million Hyundai cars. -He recognized the global impact of one movie surpassed the number of vehicle sales. - The movie’s success highlighted the USA’s power to shape global culture through entertainment. - This led the South Korean government to see the importance of exporting culture and influence. - And today, South Korean culture is everywhere, from K-dramas and BTS to K-pop and Korean skincare. The Ambanis are doing something similar. ➡️And, they are not sitting tight after the celebrations are over; instead, they are set to launch Wedding Collective in August, a new wedding exhibition that promises to elevate industry standards in India.

So, Why Should Lifestyle Brands Go Big on Wedding Campaigns? The wedding season brings more than just sales; it brings a chance to connect with consumers at one of their most cherished, memorable times. Here’s why this season is an unparalleled opportunity for fashion and lifestyle brands to make their mark: Surge in Demand for Wedding and Festive Attire: From brides to wedding guests, everyone is on the hunt for their picture-perfect outfit. This is a prime opportunity to spotlight bridal and groom collections, ethnic wear, fusion outfits, and even cocktail attire. Influencer Magic with Fashion Tips and Trends: Influencer partnerships are the golden ticket to showcasing your latest trends and creating a “must-have” buzz around your collections. Collaborate with influencers who can amplify your brand through styling tips, trend highlights, and outfit inspiration, making your brand the go-to option. Gifting Essentials and Accessories: Weddings go beyond the couple – they include friends, family, and guests, all looking for unique gifts and accessories. Brands that offer curated gifting options, jewelry, and handbags can take center stage as shoppers seek meaningful presents and stylish add-ons. Brand Loyalty from Emotional Moments: Weddings are memorable, emotional events, and if your brand plays a role in making those moments perfect, customers are likely to remember and return to you in the future. Building brand loyalty during this season could mean creating lifelong customers. #branding #influencermarketing #weddingseason #campiagn #lifestyle

More consumers are buying wedding accessories in India, Sagar Malviya and Faizan Haidar report for The Economic Times. Even though accessories contribute around 7%-8% to wedding collection sales overall, they have become an integral part of Indian weddings, the report says. In fact, Mayank Mohan, owner of ethnic menswear brand Mohanlal Sons, says that customers are even willing to walk out of stores if such items do not fit well with their attire. Pakhi Saxena, Retail and Consumer Packaged Goods practice head at Wazir Advisors, says that accessories help increase basket size and average ticket value, while boosting customer engagement. The apparel and accessories market in India was valued at $75 billion in FY23 in which the total ethnic wear market represented nearly 30% at $22 billion, says a report by Wazir Advisors. However, overall wedding-related consumption has remained muted this year due to factors such as a slowdown in pent-up demand, says another report by The Economic Times. The rise in prices of gold is another contributing factor, the report says. Amid muted demand and low inventory, top retailers are cutting down on discounts to boost profitability, an Economic Times report adds. Source: https://lnkd.in/g-AuD7iN https://lnkd.in/g_c2bn6r ✍: Divya Pathak 📷: Getty Images #WeddingIndustry

Finding amazing Creators is hard. Imagine trying to find them for your awesome custom wedding dress company?! Considerations go far beyond niche, reach, and audience. Marital Status - need to be engaged. Desire - want to have a wedding. Timing - haven't committed to a dress. Trust - need them to trust that we can deliver for them on the biggest day of their lives so far. Geography - need to be close enough to get to a dress fitting Aligned values - need to excentuate the brand values of our client. Plus much more. They said it couldn't be done... That's when we said... hold our champange flute.🥂 Look at some of the magic created here, and we're just getting started. If you think you can't find the right Influencer or Creator, you're wrong. #Creators - keep crushing and living your best lives, we promise to bridge the gap and connect you to amazing brands. See you on the one and only, Creator 😎 (Creator.co)

💡#Inspired talk 🌟 Series ....... Indian weddings and ethnic wear are deeply intertwined, and the first brand that often comes to mind is ‘#Manyavar’.🤵♂️ The visionary behind this iconic brand is #Ravi Modi,👨🦱 the founder of Vedant Fashions, which owns popular brands like “#Manyavar,” “#Mohey,” “#Manthan,” “#Mebaz,” and “#Twamev.” 🎊 👉👉👉👉👉👉👉👉👉👉👉👉👉👉👉👉👉👉👉👉👉 Ravi Modi's journey is a reflection of how vision, hard work, and determination can transform humble beginnings into monumental success. #Starting at the young age of 13 as a #salesperson in his father’s clothing store, Modi learned the ropes of the fashion industry early. But it wasn’t until 2002, with just Rs 10,000 borrowed from his mother, that he set out on his own #entrepreneurial path, founding Vedant Fashions in Kolkata. His goal? To create a premium brand for Indian ethnic wear. But, 💡 #What made him successful in the initial stages of his business ideas?💫 With a deep #understanding of Indian culture and weddings, Modi focused on #traditional wear, a segment he knew could #connect emotionally with people. #Manyavar, his flagship brand, soon became synonymous with #Indian weddings, symbolizing both elegance and tradition. The brand’s offering, from #men’s sherwanis🤵♂ to #women’s sarees🥻 and lehengas, struck the right chord with customers. One key to Manyavar's success has been its #ability to appeal to a broad audience while maintaining #premium quality. Celebrity endorsements from stars like #Virat Kohli 🙍and #Alia Bhatt🙎♀️ further cemented its place in the hearts of the people. #Today, with over 662 stores across 248 cities and a presence in 16 countries, #Manyavar is a name to reckon with in the ethnic wear market.🎊 By April 2023, his net worth skyrocketed from $2.5 billion to $3 billion, placing him at number 1,238 on the #Forbes World’s💲 #Billionaires List of 2022 and 64th among #India’s wealthiest. Vedant Fashions is now valued at Rs 26,000 crore, reflecting the brand’s #immense success.💱 🤠 Ravi Modi’s success isn’t just about numbers. It’s about resilience, strategic thinking, and staying true to one’s roots. His journey from a #small shop in Kolkata to a #multi-billion-dollar business empire is an inspiration for young entrepreneurs everywhere. It shows that with #clear vision and relentless effort, dreams can #indeed turn into reality.🌟 For those starting their entrepreneurial journeys today, Modi’s story serves as a reminder: #start small, but #think big.💰 Core of this theme .......#the execution 💪 #Success comes not just from #ideas but from #executing them with #passion,👨🦱 #patience,🙅 and #persistence.🤷♂️ 💱 #EntrepreneurSuccess #IndianFashion #StartupSuccess #ForbesBillionaires 💰

🎉 Manyavar’s Masterstroke: How a Wedding Reshaped Men’s Ethnic Wear in India 🎉 Hey LinkedIn fam, it’s Vicky from The Brand Tales! 🚀 Today, we’re diving into how Manyavar became the name in men’s ethnic wear and changed the game with smart moves. Here’s how they went from facing competition to dominating the wedding market in India. Key Strategy Insights: 1️⃣ Direct-to-Consumer Game-Changer Back in 2008, Manyavar’s founder Ravi Modi opened the first exclusive brand outlet (EBO) in Bhubaneswar. This move gave complete control over the customer experience, creating consistency and trust. The result? Standardization across stores, which built brand loyalty and word-of-mouth growth. 2️⃣ Virat Kohli: The Brand Booster In 2016, Manyavar brought in Virat Kohli as brand ambassador. The cricketer’s influence was massive, especially with the young, aspirational audience. That year, Manyavar’s revenue shot up to ₹610.24 crore—a 21% growth—and profits rose by 23.5%. Kohli wasn’t just a face; he connected with the target demographic. 3️⃣ Mohey & The Wedding Power Couple Riding the wave of Virat and Anushka’s real-life wedding in 2017, Manyavar launched Mohey, their women’s ethnic wear brand, with Anushka Sharma as the ambassador. This masterstroke perfectly tapped into the wedding market by connecting with couples planning their big day. 4️⃣ The Ranveer Singh Campaign Despite growth, men at weddings still preferred western suits. Enter Ranveer Singh with a witty campaign that subtly shamed men for choosing suits over kurtas and sherwanis. It wasn’t just clever—it reshaped social norms for wedding attire, making Manyavar the go-to brand. 5️⃣ Franchise Model & Real-Time Data Switching to the FOFO model (Franchise-Owned, Franchise-Operated) allowed Manyavar to scale quickly while collecting real-time customer data. This data helped them optimize stock, avoiding surplus and keeping production lean. The Takeaway: Manyavar’s rise to fame wasn’t just about great clothing. It was about standardizing the experience, leveraging celebrity power, and creating a narrative that resonated with Indian weddings. Their smart campaigns and customer focus turned them into a cultural symbol. 💡 What can we learn? It’s not about luck—it’s about understanding your market, building a story, and delivering consistent value. Follow The Brand Tales for more insights into the world’s biggest brands! 🚀 #ManyavarSuccess #BrandStrategy #WeddingMarket #EthnicWear #TheBrandTales #BusinessGrowth #CustomerExperience #CelebrityEndorsement #RetailInnovation

What do the grand Ambani wedding and strategic marketing have in common? Quite a lot, actually. When Radhika Merchant walked down the aisle in a stunning custom creation by Abu Jani Sandeep Khosla (AJSK) Couture, it wasn't just a fashion statement. It was a savvy business move. With Reliance Brands holding a majority stake in AJSK since 2022, the choice highlighted a strategic alignment, subtly promoting their investment while distinguishing it from rival stakes like Aditya Birla's in Sabyasachi Couture. The star-studded pre-wedding celebrations in Jamnagar featured a performance by international pop icon Rihanna. Her appearance wasn’t just about adding glamor—it also underscored her brand’s entry (Fenty Beauty) into the Indian market, demonstrating a perfect blend of entertainment and business strategy. Moreover, this move aligns with Reliance’s broader beauty strategy, including their own beauty platform, Tira, led by Isha Ambani. This synergy highlights how personal events can serve as powerful marketing platforms. The guest list of the wedding read like a who's who of global influencers, with Kim and Khloe Kardashian adding to the glamor. Their presence fueled speculation about a potential collaboration between Kim’s shapewear brand SKIMS and Reliance, mirroring the strategic launch of Rihanna’s Fenty Beauty. Let's not overlook the local touch—the Ambani family distributed gift boxes containing Haldiram's snacks to their employees. This simple yet thoughtful gesture resonated deeply with the local workforce, reinforcing the family's connection with their cultural roots. From luxurious transportation arrangements with Club One Air to the strategic use of Reliance-owned media for controlled coverage, every detail was meticulously planned with a business objective in mind. Here are some key marketing lessons from the Ambani wedding: ➡Celebrity Influence: Leveraging global stars can amplify event visibility and attract extensive media coverage. ➡Strategic Networking: High-profile events offer unparalleled opportunities for reinforcing business relationships and exploring new ones. ➡Cultural Integration: Infusing local cultural elements enhances relatability and emotional connection with the audience. ➡Showcasing Economic Power: Extravagant spending, while controversial, can cement a brand’s status and market influence. The Ambani wedding wasn’t just a personal celebration—it was a masterclass in strategic marketing. What are your thoughts on turning personal events into marketing platforms? Share your insights! #Marketing #BusinessStrategy #BrandBuilding #AmbaniWedding #SocialMediaStrategy #B2BMarketing #MarketingStrategies

#Day 26 of my 90 days of daily posting #Day 8 of my 30 days analysis of the Apparel Sector 👔 📌An overview of the Indian wedding and celebration wear market in India ♂️The Indian wedding and celebration wear market in india is growing regularly at good pase . The Indian wedding and celebration wear market consists of outfits like kurtas , Sherwani, Indo - Western and for women can be lengas, silk saree, gown etc . ♂️ These clothes in India are usually wore by people on special occasions like Diwali, eid , christmas or it can be for a special function, party or wedding. The domestic market for Indian weddings is around 9.5 million to 10 million in the market per year and people are buying clothes for special occasions. ♂️The shift from tailored made clothes to readymade clothes has led to significant growth and also people are wearing different clothes for different occasions like for example for occasions like haldi people wear different traditional clothes and for wedding and reception day people wear different traditional clothes which is enhancing and embracing to wear traditional clothes. ♂️The influence from different celebrities also motivates us to wear and copy them as most of us have the tendency to follow what the world is doing and what trend is going. ♂️ During wedding not only bride and groom wear expensive traditional clothes but also their families and even clothes friends which tells us that people are wearing and buying more and more traditional clothes for special occasions . ♂️There are some reason for growth drivers in this celebration wear market this can be muti day and multi event happening in wedding celebration 🎉. Rising of disposable income of the people which lead to the rise in affordability factor of the consumer and also increase in brand and new categories like indo western has also contributed and now this market has been penetrated to tier 2 and tier 3 markets of india. ♂️Brands like manyawar which is owned by Vedant fashion,fab India,mohey ,mezbaan have been benefited a lot in terms of revenue and growth. Establishing and increasing Exclusive Brand Outlets shows that there is demand and will be demanded more in the future. Follow Ayaan Khan for more such insights 🚀 Do like follow and comment your thoughts 💭 #Finance #Equityresearch #Warrenbuffet #Investing #Sector #Analysis