Sanz Teoh’s Post

Are You still trying to serve “Everyone”?. You can absolutely serve Everyone but you don’t have to “speak” to everyone when you are marketing and branding your business. Most people have heard of Demographics like Women, Men, Teenagers, Business Owners, Kids, Etc… and finding a demographic is good, but often times it’s still too broad in the landscape of “Attention” that we have in 2024. If you have sales already pay attention to the most common supporters, find out what they have in common and then find that one person who REALLY loves what you do and then learn that 1 specific person and their day to day routine, what they watch, what pages they follow, how did they find you, how do they receive information, look at the content they share and comment on etc…. Your ideal customer is like having a spouse the more you know your spouse the better you can serve, love and care for their needs CHALLENGE: Find your person, identify who that perfect customer is and get to know them. Then DM me if you need some help or to share your results ( I’ll answer as many as I can)

Most seem to agree that personas are falling out of style in serious design work. But if we’re moving away from personas, what should we use instead? I created a Skillshare course, “Understand Your Users’ Needs: An Actionable Alternative to Personas,” offers a practical framework for clarifying and communicating user profiles based on their needs—not demographics. This course was recently recognized in the Rising Teacher Programme as one of the top three classes published last week, and I couldn’t be more excited to share it with you! If you want to: ✅ Move beyond personas and focus on what truly matters to your users, ✅ Learn actionable methods to gather insights and test your assumptions, ✅ Create work that resonates with your audience’s needs… 👉 Then check it out here: https://skl.sh/491FDKW Big thanks to everyone who’s already taken the course and to the Skillshare team for recognizing it! Let’s keep pushing the boundaries of user-centered design. 🚀 #Skillshare #UserNeeds #ServiceDesign #DesignThinking #Award

We know how important it is to stay connected with the people you serve. That’s why we created CivicTrack Outreach—designed specifically for elected officials to simplify communication and save time. Here’s how CivicTrack Outreach makes it easy: ↘️ Deliver polished, professional emails with your official branding and email domains. ↘️ Reach the right people by segmenting constituents based on interests, demographics, or concerns. ↘️ Simplify your workflow by managing contacts, sending emails, and tracking engagement—all in one place. Ready to elevate your communications? Book a demo today and see how CivicTrack Outreach transforms the way you engage with your constituents: https://lnkd.in/e3WahPZY

Want to create content that truly resonates with your ideal client? Start by speaking to their experiences, not just talking about their demographics. Instead of saying, “Are you a woman entrepreneur with children?” try addressing their daily challenges: "Trying to balance getting the kids off to school with getting ready for that 9 AM client call?" By tapping into their real-life struggles, emotions, and goals, you connect on a deeper level—building trust and engagement without actually saying, “I’m talking to YOU.” Check out the carousel to learn how to talk about your ideal client without calling them out directly. In the comments, share who your ideal client is—without telling me! 👇

Taylor Swift never goes out of style 💅 According to Tracksuit's research in the US, Taylor has nearly 90% awareness across all demographics and 95% awareness among women. Her down-funnel metrics are similarly impressive, with a consideration rate among women of 50%, usage rate of 49%, and preference rate of 19%. Put simply: half of all people who know of Swift listen to her music and nearly one-fifth of respondents would listen to Swift over any other artist. And that's not even diving into the impact she has on other categories, like the NFL (oh hey, Travis 👋) On the blog now, we explore 5 lessons brand marketers can learn from the power of Taylor's brand 👇 https://lnkd.in/gpD_d8-R

Building user personas that truly reflect your audience is crucial for designing products that hit the mark. Too often, teams focus on demographics without digging into the motivations, behaviors, and frustrations that really matter. In her latest blog post, Anoushka De dives into how to create actionable, research-backed personas that don’t just stay on paper but guide your design decisions. This post will walk you through: ✅ How to collect the right data ✅ How to identify key user segments ✅ A step-by-step guide to creating detailed, relatable personas ✅ Tips on avoiding common mistakes (no more vague assumptions!) Because personas aren't just about the "who" – they're about the "why" Check out the full post here 👉 https://lnkd.in/gVzDj9tb

Taylor Swift never goes out of style 💅 According to Tracksuit's research in the US, Taylor has nearly 90% awareness across all demographics and 95% awareness among women. Her down-funnel metrics are similarly impressive, with a consideration rate among women of 50%, usage rate of 49%, and preference rate of 19%. Put simply: half of all people who know of Swift listen to her music and nearly one-fifth of respondents would listen to Swift over any other artist. And that's not even diving into the impact she has on other categories, like the NFL (oh hey, Travis 👋) On the blog now, we explore 5 lessons brand marketers can learn from the power of Taylor's brand 👇 https://hubs.li/Q02t58Pc0

2024 has taught us many things, including the importance of personal and corporate branding. Buyer demographics are changing, as are their needs, wants, and priorities, making it critical to understand how to brand your business and navigate the quickly evolving media landscape with ease. There's still time to register for the Talk Shop x Urban Development Institute Media Training and Personal Branding Workshop focused on just that and more. Spots are going quickly - make sure to grab your spot before it's too late! https://lnkd.in/gBkVEHtB CC - Louise Tagulao, Joanne Seto, Verna Yu, Jayme Colville, Jenny Chan, CPA, Kristy Todd Millar, MBA, Jennifer Woolley, Alicia Chung, Victoria Levy, Kelly Lin, Joanne Shao, PMP, Lilian Kan, RPP, MCIP, Nora Throness

Hey there! You know, it's pretty fascinating to see how the way people search for information is evolving, especially as the younger generations come of age. I was reading some interesting data that shows the younger crowd tends to prefer voice search over text-based queries. Makes total sense when you think about it - even little kids these days are comfortable chatting with Alexa or Google Assistant before they can even type! As this tech-savvy generation grows up, it's only natural that voice search will become the go-to method. And as the AI behind these voice assistants continues to improve, I bet we'll see even more of the older demographics start to adapt as well. It's a pretty exciting shift, if you ask me. So the big question is - how do you, as a business, make sure you're ahead of the curve on this? Well, the team at Skinfluential Marketing has actually been helping clients leverage voice search for a while now, and the results have been pretty impressive. This is a $42.75 billion industry that's only going to keep growing, so it's definitely worth considering. If you're curious about how voice search could benefit your business, I'd be happy to chat more. Just let me know if you'd like to schedule a call - I'd be glad to share some insights and see how we might be able to help! Cheers, Bua Give us a call at (407) 305-7751 to book your consultation, or use our easy online calendar to schedule it today! You can also visit our website at https://lnkd.in/eD2yreKb to learn more.

FREE webinar next week. Join us for an enlightening webinar where we delve into the groundbreaking research of Emily K. Skinner. This session explores the intersection of marketing and conflict resolution, revealing how traditional perceptions of conflict as negative can be transformed through strategic branding and communication. Discover the internal assumptions and social norms that shape our understanding of conflict, leading to high social need but low market demand for conflict resolution services. Explore how language, colour and imagery can unintentionally work against our marketing efforts. Take away practical insights from Emily's research, including how to effectively communicate the value of conflict resolution to millennials and other key demographics. https://lnkd.in/gHsJu4-p