Saurabh Mantri’s Post

FX's Scream chamber - experiential marketing so good it made me scream 😱 While out in Nashville last month, I saw tons of great activations - which makes sense since I was there for RecFest USA! But I wasn't expecting to stumble upon one while out on Broadway celebrating the week’s successes. As we left the food hall, a red-lit telephone booth and a crowd of people caught our attention, and I couldn’t help but check it out. I'm glad I did because it was one of the coolest examples of experiential marketing I’ve seen to date! Here’s why FX’s Scream Chamber, promoting their new show Grotesquerie, hit all the marks for a great activation - ❓ Building intrigue: As part of the experience, I stepped into a telephone booth and was given a simple but unsettling task: scream. After a suspenseful countdown, I let out a scream (super cathartic after such a busy week!). It was so minimal yet instantly pulled me deeper into the world of Grotesquerie, leaving me intrigued and wanting to know more. 🙋♀️ Engaging participation: The feeling of being part of the series stood out the most. Knowing that my scream could potentially be used in the show’s Symphony of Screams added a layer of personal engagement that most activations miss. It’s rare for an experience to make you feel like you’re actively contributing to the brand itself - but this one nailed it! ♥️ Staying on brand: The activation perfectly captured the unsettling, mysterious atmosphere fans expect from Ryan Murphy’s horror universe. From the creepy telephone booth to the brilliant timing of holding the activation on Friday the 13th, it felt like stepping into a live horror show, seamlessly aligned with the series’ identity. The whole experience was short but memorable, which is everything you want in an activation. And the fact that it led me to check out the show is a testament to its success. For those of you who love American Horror Story, I’d definitely recommend giving FX’s Grotesquerie a go - it is spooky season after all! 🎃 🎃 🎃 🎃 🎃 #Marketing #EventsProfs #EventsMarketing #ExperentialMarketing #BrandActivations

When we first started our experiential marketing journey, our goal was simple: we wanted people to connect with brands in a way that felt personal, memorable, and authentic. Our first event had all the usual hurdles—tight timelines, high expectations, last-minute changes. But we watched something amazing happen that night: people weren’t just observing; they were fully engaged, laughing, interacting, and sharing moments with each other. That’s when we knew we were on the right path. Creating experiences isn’t just about flashy setups or big budgets. It’s about building genuine connections that people remember long after the event is over. And as founders, those small moments of real impact remind us why we started. Experiential marketing isn’t just a business; it’s about bringing brands to life in a way that resonates deeply with people. #FoundersJourney #ExperientialMarketing #BuildingConnections #WhiteOrangeExperiences

Experiential marketing is having a moment! As brands seek to break through the noise and connect with their audience on a deeper level, they're turning to immersive experiences. With the demand for authentic and engaging experiences continuing to grow, the sky's the limit! #ExperientialMarketing #BrandActivation #BrandAwareness

🌟 2024: The Year Experiential Marketing Takes Over! 🌍 🌟 We’re witnessing a massive comeback in experiential marketing, with spending expected to exceed pre-pandemic levels and hit $128 billion globally! 🚀🎉 This growth is being fueled by major events like the Paris Summer Olympics and the U.S. political rallies. From AI-powered trade show booths to immersive consumer experiences at live events, the industry is evolving fast, offering incredible opportunities for brands to connect with audiences in unforgettable ways. 🤖🎤 #ExperientialMarketing #EventMarketing #MarektingStrategy

What a blast! So fun to talk about experiential marketing at SXSW this past weekend. A big thank you to Jonathan Yaffe for moderating a thought provoking and insightful conversation on such a relevant topic. It was an honor to share the stage with Ayesha Coker and Peter Lewis and hear their strategies. Experiential marketing is a relevant topic that needs to have more light shed on how it builds loyalty and provides the necessary human interaction to create genuine and authentic interest. Looking forward to more conversations in the space as we continue to rewrite how we bring experiences to life! #sxsw2024 #experientialmarketing #eventactivation #AnyRoadSXSW #brandinfluence #customerengagement #CustomerLoyalty #SportEvents #PowerofActivations #PowerofEvents #events #eventprofessionals

Trends That Reshaped Events & Experiential Marketing In 2024 & The Road Ahead Vidya Alva, COO, Percept Ice writes exclusively for Everything Experiential (EE) about the trends and innovations that rewrote the rulebook of events and experiential marketing in the previous year and what lies ahead in 2025 Link: https://lnkd.in/ggBxXBgq Percept Ltd Annurag Batra Noor Fathima Warsia Ruhail Amin Neha Kalra Tushar Dewan

As someone who has worked in the events industry for years, I know firsthand how challenging it can be to plan and execute successful experiential marketing campaigns. It requires a unique blend of strategic thinking, out-of-the-box creativity, and flawless execution. These top 100 event agencies have not only met these standards but have exceeded them with their innovative ideas and impeccable delivery. From global activations to local pop-up experiences, these agencies have been at the forefront of creating memorable moments for brands and their audiences. They understand how important it is to connect with consumers on a deeper level and create lasting impressions that go beyond traditional advertising methods. To all the event agencies on this list, congratulations once again on being recognized as leaders in experiential marketing. Your dedication to pushing boundaries and delivering exceptional experiences has not gone unnoticed. I can’t wait to see what groundbreaking ideas you come up with next! https://lnkd.in/ef4q7Euy #experientialmarketing #eventplanning #top100agencies #digitalinnovation #virtualengagement #pushingboundaries #creatingimpactfulmoments #futureofevents #passionanddedication #inspirationandguidance

✨ You're 2025 Experiential Marketing Trends Guide is here The experiential marketing landscape is evolving faster than ever, with 74% of Fortune 1000 marketers boosting their 2025 budgets and 56% of attendees planning to join more events compared to 2024*. This means one thing: next year is your opportunity to shine! From sustainability and hyper-personalisation to leveraging the creator community, the trends for 2025 reflect a growing demand for activations that connect meaningfully, inspire action and cut through the noise. Ready to lead the charge? Explore the full breakdown of 2025’s biggest experiential trends on our blog at the link! 🔗 https://hubs.la/Q02Z0drr0 Anne Evers | #Displaywise #ExperientialMarketing #BrandActivations #2025ExperientialMarketingTrends #ExperientialMarketingTrends #Sustainability #CustomBuilds #TechDrivenExperiences #EventSolutions #EventProfs #MarketingInnovation #EventExperiences #CreativeSolutions #HybridEvents #ImmersiveMarketing #EcoFriendlyDesign #EventSuccess #DigitalIntegration #FutureOfMarketing *Source: Event Marketer 2025 EventTrack Report

At @exchange4media Red Carpet Experiential Marketing Summit. Interacting with Big B's of this side of the world. Catch the top voices with me explaining: 1. How do you sell the experience without a hard pitch 2. Post pandemic, how do your keep experiential marketing fresh and fierce? 3. What role does creativity play in designing memorable brand experiences?

Why are brands investing more in experiential than ever before? 🤔 With 11 consecutive quarters of growth, experiential marketing has firmly established itself as a cornerstone of brand strategy. The year began with an astonishing 23.1% rise in Q1—the fastest growth recorded in the Bellwether Report’s 11-year history. Nancy Cullen, CEO of SpaceandPeople Plc, reflects on 2024 as a transformative year for experiential marketing. She highlights the Summer of Sport, where events like the UEFA European Championship, the Olympics, and Wimbledon proved the power of shared experiences. High-footfall venues became essential touchpoints, allowing brands to connect with consumers where excitement was already in the air. 🏟️ 👉 Discover the full article here: https://lnkd.in/gtH5E8m6 Sampling campaigns reached unprecedented levels in 2024, with daily distributions exceeding 30,000 for soft drinks and 12,500 for personal care products. From high-footfall venues to emerging trends, her insights unpack why experiential marketing thrived in 2024—and why it remains an essential part of building brand strategies for 2025 and beyond. #ExperientialMarketing #BrandExperience #MarketingTrends2025