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7 Hard-Hitting Truths About Media Representation: The Rollercoaster Ride at Huella Services In the world of media representation, it's not all sunshine and rainbows. At Huella Services, we've had our fair share of thrills and spills. Here are seven truths I have learned along the way: ➡ Raising Someone Else's Child: As much as we nurture and grow the brands we represent, we don't own the product. It's like being a proud parent to a child who's not entirely ours. ➡ The Partner Shuffle: Just when you think you've got a solid dance partner, they might decide to waltz away with someone else. It's the nature of the business, but it sure keeps us on our toes! ➡ It's a Crowded Party: We're not the only ones at this shindig. Multiple agencies representing the same brand means we've got to bring our A-game every single time. ➡ The Constant Courtship: Winning over your partners is like an endless first date. You've got to keep impressing, keep wooing, and never let the spark fade. ➡ The Game of Numbers: Metrics, metrics, and more metrics. It's all about substantiating your value with concrete, factual data. There's no space for guesswork in this arena! ➡ The Creative Conundrum: Balancing creativity with partner demands is like walking a tightrope. Too far one way, and you're a sell-out. Too far the other, and you're a starving artist. ➡ The Emotional Rollercoaster: One day, you're on top of the world; the next, you're down in the dumps. It's a ride full of highs and lows, but boy, is it exhilarating! So, there you have it. The not-so-glamorous side of media representation. But despite the challenges, we at Huella Services wouldn't have it any other way. It's what makes our job exciting, unpredictable, and utterly fulfilling. #MediaRepresentation #AdSales #HuellaServices #DigitalMarketing #AdMonetization #TheTruthAboutMedia.

🔑 This week we have Jessica Tamsedge, as our contributor to Booster Consulting Limited's Insights' "The Key" 🔑 Jessica Tamsedge is the CEO of Dentsu Creative UK, which includes 300 people across the 4 UK Dentsu Creative offices in the UK. 🧠 Jessica defines her role as “…bringing together the best of our brand, experience, content, influencer, social and entertainment brains to build brands for what’s next.” 🔥 Jessica is also very involved in helping the advertising and marketing industry be better, including roles with WACL (Women in Advertising & Communications Leadership ), The Women's Association, IPA (Institute of Practitioners in Advertising), Advertising Standards Authority and Chief. ❓ What is the key to Strong Client, Agency Relationships? (in 3 words or less): ➡ ”Trust, partnership, ambition" ❓ Please expand on this (In 100 words or less): ➡ “The best client relationships start with a shared ambition. What does good look like, what might stand in our way, what are we prepared to tackle to the ground to get to better work. Trust means you can have the hard conversations, that you're talking about problems before they become briefs and that both sides will call it if the work's not good enough. Partnership means you do all of this as a team, sharing the responsibility for delivering brilliant, effective work.” ❓ What is your longest Client-Agency relationship? ➡ Waitrose & Partners: 25 years (and counting) 🎉 Dentsu Creative's 25 year relationship anniversary with Waitrose & Partners has just been celebrated and it goes from strength to strength, with them now working on content, commerce and entertainment, and having just launched "The Live Cookery School". Find out more about that here….I challenge you not to get hungry! 👩🍳 https://lnkd.in/e2dPwKHK 🔥 Thank you for sharing your great take on “The Key” 🔑 Jessica Tamsedge. Here’s to building more trust in our relationships! #trust #partnership #ambition #relationshipsmatter 🔑 “The Key”: Visit our website to see all of "The Key" insights so far https://lnkd.in/eeq_Sv7g 

We recently passed the 6k threshold and are quickly approaching our one year anniversary going live with The Beauty Brief. Every single part of life as I knew it changed on 9/1/23. I didn’t know it yet, but soon it would all start to become more clear where exactly I was meant to be headed. The body of work Shiri Feldman and I have produced on this platform alongside the many incredible guest writers at Beauty Brief HQ is more than we could have imagined. So what’s in store for year 2? 1. Weekly new product launch coverage you know and love 2. Continued rollouts of indie brand features showing off the best of new beauty and wellness entrepreneurship 3. Sponsored content and advertising opportunities (available now, DM to inquire) 4. New content across even more platforms. More way to learn and stay in the loop with all the latest in beauty news 5. Monthly episodes on BRAND BABY Podcast once I get the initiative launched 6. Opportunities to work closely with Shiri Feldman and myself as marketers for your brands (available now as well) 7. Even more new voices and stories 8. More story formats in the mix: product picks, industry expertise, direct-from-founder content, trend analysis and beyond This has been a beautiful adventure and it’s been a pleasure to return to my journalistic roots in so many ways. Thank you to everyone who has been a part of it. We couldn’t do it without any of you. #thebeautybrief #beautynews #beautyindustry #beautymarketing #beautybusiness #marketingconsultants #consulting #brandstrategy #beautytrends #femalefounders #womeninbusiness

Promoting from within is more than just filling a role—it's about showing your team that growth and opportunity are genuinely on the table. When you elevate your existing talent, you’re not just finding someone who can do the job; you’re investing in someone who already understands the ins and outs of your company. They know the culture, the quirks, and the goals, which means they can hit the ground running with less of a learning curve. Plus, there’s something incredibly motivating about seeing a colleague rise through the ranks. In the long run, promoting from within builds a stronger, more cohesive team. It shows that you value your people and their potential, and it creates a culture where continuous learning and development are not just encouraged but expected. It’s a win for everyone involved—employees feel valued, and the company benefits from their deeper commitment and expertise. Congratulations Kate Foley Stitt!

🎉 Today, the CANAL+ and MultiChoice Group Groups published a joint circular to MultiChoice's shareholders, marking an important milestone in the transaction. This relates to the mandatory offer issued by the CANAL+ Group to acquire the shares in MultiChoice that it does not already own, at a purchase price of ZAR 125.00 per share. The Circular includes the report of the Independent Expert, himself appointed by MultiChoice's Independent Counsel, who ruled that the CANAL+ Group's offer was fair and reasonable. The Independent Board has therefore recommended the offer to MultiChoice's shareholders. Maxime Saada, Chairman of the Management Board of CANAL+ Group, said: "By combining the size, complementary geographies and content portfolios of our two companies, we will create a media group with a presence on 3 continents and strong local roots. Our goal is to create a local champion that can compete and collaborate with the global giants of the media industry. This new package, serving powerful local stories and captivating sports, would help support creative and local ecosystems and ensure their long-term success." The CANAL+ Group will continue to work constructively with the MultiChoice Group. Together, we are in the process of evaluating and finalizing the potential structure for licensed activities that would ensure compliance with applicable foreign control limitations, while maintaining the same levels of B-B BEE (Broad-Based Black Economic Empowerment) standards, a set of regulations applicable in South Africa aimed at reducing inequalities for the benefit of historically disadvantaged groups of the South African population https://lnkd.in/e76itwcA).

I was looking over the Ad Age Agency A-List awards and noticed something interesting: the majority are independents. In fact, the vast majority of the 10 A-List agencies are independent. The majority of the "Agency Standouts" are also independent. This isn't to say that there isn't good working going on in the Holdcos... but wow, the independents are just crushing it! I think there are a lot of reasons for this: 1. It's been a rough couple of years in the Holdcos 2. In a market where there are fewer large AOR assignments up for grabs, the independents are still bringing passion and enthusiasm to the pitches we run 3. Independents can take risks, go after smaller opportunities, and are living by their wits daily 4. The Holdcos cut a ton of senior talent in the past few years, and there has been a certain "revenge of the ex staffers" playing out as some of these awarded agencies were founded by ex Holdco leaders or received healthy talent infusions from the Holdco castoffs 5. The Holdcos seem distracted by more mergers and agency selloffs 6. The seemingly endless amount of Holdco leadership reorganizations has become a drinking game Back to the indies being in the spotlight: this is so good for our industry!!! Now, don't write the Holdcos off. They have immense talent that will shine if the leash is loosened a bit. I, for one, am looking forward to that. Clients will win with more competition. And the indies will get even better. #4As #cmos Judann Pollack Brian Bonilla Lindsay Rittenhouse

At Ad Hoc we have just begun celebrating our 40th anniversary. It goes without saying that our journey would have never been the same without the commitment and expertise of our incredible team. However, we are not the only ones celebrating! Happy 25th work anniversary to Kimberley Campbell, Vice-President and Partner. As she reflects on her 25 years (and counting!) at Ad Hoc, she wishes to share the following testimony: Cheers to 25 years young!   From the pioneering days of web surveys to our current leadership in MROCs (Market Research Online Communities) and the exhilarating emergence of AI, I've had the incredible privilege of witnessing the evolution of our industry over the past quarter-century.   It feels like just yesterday when I took the leap with Ad Hoc, saying, "Let's give market research a shot!" Yet here we are, 25 years later, time flying by in the blink of an eye! Who would have thought I'd develop such a deep passion for understanding what drives people and unearthing insights?   Becoming a partner in this remarkable company, known for its dedication to crafting tailor-made solutions, has been an unexpected yet immensely rewarding journey. It's a testament to the talent, commitment, passion, and teamwork of the whole Ad Hoc Team.   As I celebrate my 25th anniversary, I can't help but feel a sense of youthful enthusiasm and excitement for what lies ahead. Here's to a future of continued innovation, growth, and making meaningful connections (and continued back pack adventures off the beaten path!). #adhocrecherche #team #accomplissement #employeur #équipe #longtimeemployee #partofthefamily

I had the pleasure of attending the Digiday LinkedIn Live event called “Seize the Moment: Unleashing the Full Potential of America’s Consumer ” where the conversation centered on the crucial role of diversity in branding. It underscored the need for brands to authentically represent and #resonate with a dynamic and culturally diverse consumer base. The experience and knowledge shared, insights, and flow were exceptionally executed; the speakers met at the intersection of passion, purpose, and data. Drawing from my own experience as a marketer, I have seen firsthand the significant value in targeting consumers with messages that are not only relevant but also reflective of their identities and experiences. Highlights: When we see our faces and stories in a brand, it creates a powerful connection that endures. It is imperative for brands to not merely recognize diversity but to actively shape their narratives to embrace it. The key takeaway is clear: diversity isn’t just a metric to be measured; it’s a tapestry of experiences that enriches our brands and drives consumer behavior. 👏 High-spirited round of applause and appreciation to speakers and keynote: Denny Alfonso: Managing Director, Digiday Español Jorge Plasencia - Co-Founder, Chairmen, and CEO, Republica Havas Gratitude to Digiday for their commitment to leading diverse, pivotal, and timely discussions. The Havas case study is attached. I encourage you to seek out more information on Jorge and discover the contributions he has made across the industry on a global scale. Below is a snippet from an article I found inspiring and speaks to Jorge's genuine position as a challenger, innovator, and global industry pioneer. "IT’S FINE TO BE A LITTLE UNCOMFORTABLE, AT LEAST WHEN IT COMES TO DISCUSSING DEI." - Jorge Plasencia. THE CEO OF REPUBLICA HAVAS BELIEVES DISCOMFORT IS A SIGN OF GROWTH — AND PROGRESS. https://lnkd.in/gRRp7USE #brandstrategy #DEI #Diversity #inclusivity #CultureRepresentation #Advertising #CMO #Gratitude #growth #progress #relevancy #consumerloyalty #Authenticity #Consumerbehaviour #narrative #connection #retention

✨✨"This Ganesh Chaturthi, Bright Box Media celebrates with you! As we honor Lord Ganesha, the remover of obstacles, we also celebrate the power of new beginnings and lasting connections. May this festival inspire success, joy, and deeper bonds with your audience. Together, let's create impactful stories and elevate your brand to new heights"✨✨ #GaneshChaturthi #BrandEngagement #NewBeginnings #BrightBoxMedia #CreativeConnections #FestivalOfJoy #MarketingWithHeart #ElevateYourBrand"

Expand your horizons with Old Port Design LLP! 🌐 Let's connect your brand with new audiences across platforms and create meaningful connections. #OldPortDesign #AudienceExpansion #BrandConnection #DigitalMarketing #CreativeAgency #ExpandYourCircle